With my unique business acumen, focus and committed management, I have significantly improved the business by focusing on brand awareness, digital marketing, customer segments, sales and service. Furthermore, I have created a more structured and automated work flow which has contributed to increased job satisfaction and efficiency.Results: • Implementing a new CVI supported by a brand and communication manual to ensure a uniform brand experience globally.• Creating an automated data flow to streamline master product information for relevant elements and platforms based on PIM. • B2B and B2C online strategy focusing on new websites, Amazon and SoMe platforms.• Responsible for new WOCA and Trip Trap websites from strategy, design, development testing to launch.• As a manager I have contributed to a more empathetic and value-based management style resulting in motivated and high-performing teams. Additionally, I have secured a high level of brand management and marketing communication by creating a uniform brand experience on all channel.Key responsibilities and tasks: • Completed strategic recommendations supported by tactical actions • Heading the execution of the B2C and B2B online strategy • Increased efficiency significantly by securing a structured process for master data and translations in PIM• Project management of two new websites customized to market specific products, campaigns, retailers etc. and launched in eight different languages.

After a short break of 17 years I was offered a position at BoConcept again.Results:• Strategic recommendations to decision makers based on factual insights that move business• Structuring data driven customer insights in relevant touch points from the customer journey with recommendations and development in NPS• Developing a digital user-friendly operational franchise manual with guidelines, tools and Best Practices• Improved execution of the business model documented by testimonials and Best Pratices• Securing the operational and contractual obligations of the franchise conceptKey responsibilities and tasks: • Developing, implementing and optimisation of 360 degrees Customer Insight Tracking programme. • Structuring of access to data-driven customer insights across 27 markets• Communication of global Best Practices to optimise all facets of the customer experience and store operation • Responsible for the establishment of a global, digital operations manual with focus on factual recommendations and concrete examples of how to improve business• Project responsible for satisfaction survey among all franchise partners• Draw-up of concrete recommendations for better processes and structures

Results:• Digital transformation resulting in increased engagement, loyalty and conversions• Recommendations and action plans on market and product launches with actual increase in turnover, i.e. DANSK flour • Development of competencies of sales consultants and customer service employeesEspecially my imprint in connection with the DANSK flour concept as well as specific recommendations for a name change from Finax to Valsemøllen have created a long-term, emotionally founded brand communication, which to this date still drives the company growth.Key responsibilities and tasks:• Responsible for branding and marketing strategy across customer segments, sales channels and digital media• Launch of successful B2B and B2C concepts including commercial DANSK flour concept• Planning, production and execution of marketing campaigns• Project responsible for new website including requirement specifications, tenders, recommendations• Management responsibility

The mission of the Danish Whole Grain Partnership is to urge the Danes to eat more whole grain by expanding the availability of whole grain products in general as well as the awareness of the many healthy effects of whole grain.

Results• Securing improved processes and structures contribution to a growth increase from 4 to 33 BoConcept stores in more than 20 countries in less than 4 yearsKey responsibilities and tasks• Development and implementation of structured processes between the individual teams and franchise partners, including store concept, manuals, marketing initiatives etc.• Preparation of recommendations for country-specific marketing activities as well as product launches• Alignment of franchise contract