Commercial Lead - Hotel Chains @ Turneo
Current
Jan 2024 - Present
Who is Tina Bolanac? Overview
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Tina Bolanac is listed as Commercial Lead - Hotel Chains @ Turneo at Turneo, based in Zagreb, Zagreb, Croatia. AeroLeads shows a matched LinkedIn profile for Tina Bolanac.
Tina Bolanac previously worked as Hotel General Manager/Marketing director at Hotel In The Shade, Tamarindo and Consumer and market insight manager, South East Europe at Mars Czech Republic. Tina Bolanac holds Master'S Degree, Behavioral Economics And Game Theory from University Of Amsterdam.
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Turneo
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Profile bio
About Tina Bolanac
I am a Commercial Lead - Hotel Chains at Turneo where I enable innovative hotel chains to digitise their in-destination experience offering. Turneo is the No.1 hospitality software for in-destination activities. The world's leading hotels use Turneo to improve how they promote, sell and manage experiences. Most importantly, it gives their guests an incredibly easy way to explore and book various in-destination activities. As a past hotel developer and owner myself, I know first-hand about the benefits of Turneo for global hotels:💰It’s an extra revenue stream for the hotel⚙ It simplifies front office operations❤️It enhances the guest experience, with 18% higher NPS scores measured. 🏆And best of all? It’s incredibly easy to implement! Get in touch to learn more.With a background spanning 9 years in marketing and consultancy within international FMCG corporations, including roles at NESTLE and MARS, I ventured into entrepreneurship almost a decade ago, founding a successful hotel in Costa Rica. This first-hand experience enables me to understand the importance of selling experiences to guests and the benefits of Turneo for global hotels. Let's connect and explore how Turneo can transform your hotels into experiential hospitality leaders.
Listed skills include Trade Marketing, Fmcg, Market Analysis, Marketing Strategy, and 4 others.
Current workplace
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6 roles
Tina Bolanac work experience
A career timeline built from the work history available for this profile.
Hotel General Manager/Marketing Director
Hotel In The Shade, Tamarindo
- Total immersion business start-up experience from developing a business plan to scouting for location to constructing the accommodation itself and defining route to market.
- Achieved rating as one of the 10 hotels in the area based on implementing dynamic pricing strategies, building presence through third party platforms (channels including Booking, Airbnb, Expedia).
- Listed in top 10 hotels on our biggest channel without paying additional trade expenditures due to unprecedented success (quadrupling the top line in 5 years period).
- Digital strategy: developing, analyzing and improving
- Recruited, trained and developed a team of 12 people to manage the hotel and restaurant, and created a superb customer experience for the guests. Led team remotely from Europe for the last year.
- Personal financial and legal accountability.
Feb 2016 - Jan 2024
Consumer And Market Insight Manager, South East Europe
Mars Czech Republic
- Identified Quantitative business opportunities and turned them into sizable growth opportunities across Europe (+20 markets). Partner for the Management Teams through identifying strategic choices and priorities.
- Managing data and research suppliers, presentations and stakeholder engagement at the regional leadership level within complex stakeholders landscape
- Launched, led and executed the project of turning around the corner stone part of the portfolio: Cat single serve. The project consisted of analyzing +20 markets. Developing local strategies that added onto delivering.
Jun 2015 - Feb 2016
Dogcare Brands Portfolio Manager
Mars Czech Republic
- Increasing Margin for 1pp and increasing Net Sales Value for 3%, by managing the portfolio to increasing the sales of strategic portfolio and decreasing or keeping stable other part of portfolio - Close involvement in Shopper marketing in planning and implementing Equity Building Activations that delivered double the number of secondary displays with.
Jul 2013 - Jun 2015
Brand Manager/Category Activation Manager Chocolate, Petcare, Food
Mars Croatia, Zagreb/ Mars Sce Representation Office, Serbia
- Drove M&M’s turnaround in Croatia. Achieved double digit growth via inspiring media partners to support M&M’s media presence with innovative approach: performance deal. Received internal MARS achievement award for this.
- Developed and implemented TWIX Pause campaign across Europe, from delivering the brief to external partners, to supervising packaging development and ensuring local retail execution.
- Start of implementation of Consumer lead pricing strategy, which lead to category growth and absolute MAC increase
- Start of customer centricity trough cooperation with the biggest customer in Serbia- Delhaize, design planograms following consumer decision tree on the shelf, which lead to 49% sales increase in implemented stores
Apr 2009 - Jun 2013
Assistant Brand Manager, Nesquik
Nestle Adriatic
- Territory: Croatia, Bosnia and Herzegovina, Macedonia, Serbia, Montenegro, Kosovo
- Delivering NESQUIK brand to the households via communication targeted to Gate keepers (parents) by respecting marketing code.
- Relaunching NESQUIK® in 500g box that dramatically increased distribution and sales
- Resourcing part of the portfolio from Hungary to France, to launch the products with different product benefits that influenced on a gatekeepers acceptance of permissibility of NESQUIK product
Apr 2007 - Apr 2009
2 education records
Tina Bolanac education
Master'S Degree, Behavioral Economics And Game Theory
Masters, International Trade, 4.9
FAQ
Frequently asked questions about Tina Bolanac
Quick answers generated from the profile data available on this page.
What company does Tina Bolanac work for?
Tina Bolanac works for Turneo.
What is Tina Bolanac's role at Turneo?
Tina Bolanac is listed as Commercial Lead - Hotel Chains @ Turneo at Turneo.
Where is Tina Bolanac based?
Tina Bolanac is based in Zagreb, Zagreb, Croatia while working with Turneo.
What companies has Tina Bolanac worked for?
Tina Bolanac has worked for Turneo, Hotel In The Shade, Tamarindo, Mars Czech Republic, Mars Croatia, Zagreb/ Mars Sce Representation Office, Serbia, and Nestle Adriatic.
How can I contact Tina Bolanac?
You can use AeroLeads to view verified contact signals for Tina Bolanac at Turneo, including work email, phone, and LinkedIn data when available.
What schools did Tina Bolanac attend?
Tina Bolanac holds Master'S Degree, Behavioral Economics And Game Theory from University Of Amsterdam.
What skills is Tina Bolanac known for?
Tina Bolanac is listed with skills including Trade Marketing, Fmcg, Market Analysis, Marketing Strategy, Market Research, Marketing Management, Customer Insight, and Brand Management.
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