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Tina Bronkhorst is a Principal at Ignite Research LLC at Ignite Research LLC. She possess expertise in analytics, marketing research, qualitative research, segmentation, market research and 45 more skills. Colleagues describe her as "Tina and I were peers at Rue La La. On a personal level, I always respected her integrity and selfless leadership style. On a professional level, Tina is top tier expert in analysis and consumer insights. Tina is still the first person I think of if I have a question about consumer insights." and "I recommend Tina for both her marketing knowledge, ability and experience, and also for her teamwork and camaraderie and willingness to jump in and get the job done! We had the good fortune of having Tina as a company advisor and her working with us full-time for a full year as our acting CMO. In that time she was instrumental in helping to develop our position in the market, company voice, product design and service offering. Through numerous user surveys and focus groups, Tina identified the target market, service requirements and price points that formed the company roadmap. Tina dug in relentlessly to develop social-network and content strategies and take the lead in developing compelling content to drive awareness. She directed the deployment of deep site-wide, and within-app analytics, and used that data to inform the refinement of existing features and services and the design of new ones. Filling the role of in house PR agent, Tina was able to secure interviews and articles driving significant client growth."
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PrincipalIgnite Research Llc May 2014 - PresentBoston, MaFreelance quantitative and qualitative marketing research studies. Areas of expertise include: Quantitative ResearchSegmentation and profiling, A+U, market sizing, advertising awareness, trade-off analysis (e.g., CBC, MaxDiff), longitudinal tracking, hybrid qual/quant, panel design and developmentQualitative ResearchFocus groups, in-depth interviewing, photo-journaling, online and offline ethnographyUser Experience ResearchUsability testing, taxonomy testing, card sorting, heuristic evaluation, participatory design, contextual task analysistina.bronkhorst@igniteresearch.comwww.igniteresearch.comhttps://www.facebook.com/igniteresearch@mkt_rsrchr -
Chief Marketing OfficerCopiloted May 2013 - May 2014Greater Boston AreaIt is the CoPiloted mission to make elite and personalized investment management accessible to everyone, regardless of account size.To put it simply: Your 401(k) done betterResponsible for overseeing all of CoPiloted's marketing initiatives including product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service. Responsibilities included preparing overall marketing strategy, developing programs with quantifiable objectives and measurable results, implementing and managing marketing budgets, leveraging data and analytics to drive insights, developing segmentation, conducting competitive analysis and market intelligence, driving pricing, promotions, and communications strategies, leading strategic planning, overseeing the development of new products, and developing and measuring key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
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Vice President, Member Insights And AnalyticsRue La La Apr 2011 - May 2013Boston, MaCreated the Insights and Analytics practice for Rue La La, a private sale organization based in Boston, MA. Delivered strategic insights to executive level management and played a key role in the ideation, evaluation, and implementation of corporate wide strategic initiatives including Rue’s loyalty program, enhanced shipping strategies, alternative boutique compositions, and the launch new lines of business. Created corporate-wide web analytics dashboards, and responded to ad hoc analytics requests from across the organization. Built and developed Rue’s first online panel of members that enabled the timely gathering of insights and testing of new concepts. Conducted Rue La La’s first segmentation study, enabling differentiated messaging and positioning resulting in increased response across all lines of business. Conducted Rue La La’s first Awareness and Usage study, giving senior leadership insights into Rue’s competitive standing in the marketplace. Managed a team of four analysts. -
Vice President Group DirectorDigitas Aug 2004 - Apr 2011Marketing research practice leader for the worldwide Digitas organization. Managed all phases of quantitative and qualitative marketing research studies across a variety of industries. Expertise in a wide range of methodologies, including emerging online techniques. Managed a team of 5 market researchers and had responsibility for their professional growth and development. Clients included P&G, TIAA-CREF, Delta Airlines, Goodyear, SunTrust, Staples, Samsung, KitchenAid, IHG, GE, AT&T, Sara Lee, GM, Saks Fifth Avenue, Grainger, New York Times, and Stop & Shop. -
ManagerMeta Group Sep 2003 - Aug 2004Managed all phases of quantitative marketing research studies, using the data to define go-to-market opportunities for IT Vendor clients. Designed studies and provided sound data analysis, interpretation, conclusions and recommendations. Standardized analytic tools and approach across IT Vendor practice. Scheduled and prioritized projects, prepared budgets, and tracked and managed all budget expenses. Implemented management tools that reduced outsourced research costs by 20%. Prepared reports and presentation materials and discussed study results with appropriate levels of management informally or formally as needed. -
DirectorRazorfish Jul 1999 - Apr 2001Co-creator of User Research practice for Razorfish. Generated over $2M in revenue during 2000 for User Research practice, managed all budgets and client relationships. Demonstrated exceptional leadership ability. Established hiring procedures, reporting hierarchy, and project review criteria. Managed a staff of 20 nationwide. Identified qualitative and quantitative research methodologies appropriate for Razorfish clients. Wrote business plans, brand strategy documents, and strategic action plans. Identified opportunities for the innovative use of emerging technologies for consumers and businesses. Responsible for mentoring and career development of staff. Projects completed within the following industries: financial services, cosmetics, high technology, entertainment, telecommunications, media, and travel & tourism. International research experience included [in 2000] Brazil, Hong Kong, Germany, United Kingdom, Mexico, Australia, France, and Japan. -
DirectorStratford Associates Jul 1996 - Jul 1999Senior manager of large-scale marketing research studies. Responsibilities included client acquisition and management, writing proposals, specifying research objectives and methodologies, directing client meetings, developing questionnaires, managing data collection, supervising and conducting research analyses, preparing reports and presentations for clients. Conducted both qualitative and quantitative research. Sales responsibility of $750,000 in revenue per year. Managed and mentored a staff of ten. Market research studies conducted in three primary industries: high technology, telecommunications, and financial services. Research topics included new product and service development and optimization, market segmentation, product and service branding, and customer satisfaction and competitive analysis.
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Member Of Technical StaffGte Laboratories Jun 1989 - Jul 1996In-house consultant to various GTE strategic business units including GTE Telephone Operations, GTE MobilNet, GTE Airfone, and GTE Directories. Responsibilities included the design, development and analysis of large-scale customer satisfaction studies, new product / service development studies, and customer loyalty studies. Research focused on identifying empirical links between customer perception and corporate operations. Results of research were utilized in resource allocation decisions and quality improvement efforts.
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Frequently Asked Questions about Tina Bronkhorst
What company does Tina Bronkhorst work for?
Tina Bronkhorst works for Ignite Research Llc
What is Tina Bronkhorst's role at the current company?
Tina Bronkhorst's current role is Principal at Ignite Research LLC.
What is Tina Bronkhorst's email address?
Tina Bronkhorst's email address is ti****@****rch.com
What is Tina Bronkhorst's direct phone number?
Tina Bronkhorst's direct phone number is +161750*****
What schools did Tina Bronkhorst attend?
Tina Bronkhorst attended Suffolk University - Sawyer Business School, Bridgewater State University.
What are some of Tina Bronkhorst's interests?
Tina Bronkhorst has interest in Money, Personal Finance, Entrepreneurship, Marketing, Boston, Lean Startups, Analytics, Market Research, Big Data, Finance.
What skills is Tina Bronkhorst known for?
Tina Bronkhorst has skills like Analytics, Marketing Research, Qualitative Research, Segmentation, Market Research, Competitive Analysis, Customer Insight, Marketing Strategy, Focus Groups, Competitive Intelligence, Conjoint Analysis, Ethnography.
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