With a focus on positioning, core values, and messaging, I developed and executed comprehensive brand and customer experience strategies. Working closely with product development teams to align offerings with customer needs. Contributed to customer retention, onboarding, and acceleration initiatives through collaboration with 20 marketers and Account Executives. Owned the end-to-end customer journey, contributing to global expansion efforts and improving Net Revenue Retention (NRR), Monthly… Show more With a focus on positioning, core values, and messaging, I developed and executed comprehensive brand and customer experience strategies. Working closely with product development teams to align offerings with customer needs. Contributed to customer retention, onboarding, and acceleration initiatives through collaboration with 20 marketers and Account Executives. Owned the end-to-end customer journey, contributing to global expansion efforts and improving Net Revenue Retention (NRR), Monthly Recurring Revenue (MRR), brand awareness, and customer satisfaction. To measure success and inform future strategy, key performance indicators (KPIs) were established and tracked. Show less

I optimized processes and lead generation activities as part of CRM and demand generation programs, resulting in more efficient operations. Strategic plans and key performance indicators (KPIs) were developed to measure marketing initiatives' impact and ensure alignment with organizational goals. Optimised resource allocation and return on investment (ROI) by managing budgets and overseeing profit and loss. Increased brand awareness and market penetration for an emerging cancer… Show more I optimized processes and lead generation activities as part of CRM and demand generation programs, resulting in more efficient operations. Strategic plans and key performance indicators (KPIs) were developed to measure marketing initiatives' impact and ensure alignment with organizational goals. Optimised resource allocation and return on investment (ROI) by managing budgets and overseeing profit and loss. Increased brand awareness and market penetration for an emerging cancer technology across the United States. Developed national campaigns across email, direct mail, and digital platforms to drive engagement and conversions. Contributed to expanding market share and elevating brand visibility through direct sales efforts. Fostered brand loyalty and advocacy through higher brand awareness and client satisfaction. Developed strategic partnerships within the community to enhance the perception and relevance of the brand. Show less

Specialized in brand differentiation within a competitive marketplace, implementing strategic initiatives to generate Marketing Qualiified Leads (MQLs). Led the development of an updated website and mobile user experience. This resulted in improved conversion rates, reduced bounce rates, and enhanced lead generation and user engagement.Directed the seamless transition from a legacy marketing system to an automated software platform, significantly enhancing marketing effectiveness and… Show more Specialized in brand differentiation within a competitive marketplace, implementing strategic initiatives to generate Marketing Qualiified Leads (MQLs). Led the development of an updated website and mobile user experience. This resulted in improved conversion rates, reduced bounce rates, and enhanced lead generation and user engagement.Directed the seamless transition from a legacy marketing system to an automated software platform, significantly enhancing marketing effectiveness and efficiency. Achieved notable results including a 4X increase in qualified leads through optimized lead generation processes. Implemented a lead-gen website approach resulting in a 25% increase in overall website inquiries. Show less

As a multifaceted leader, I spearheaded lead generation, B2B and B2C sales strategies, and overseen digital and traditional marketing channels. Accountable for various aspects including retention, customer service, content collateral creation, video scripting, analytics, and managing product budgets and profit and loss (P&L) statements. Managed a team of 8 professionals, facilitated focus groups, and tracked key performance indicators (KPIs).Positioned the brand as the market leader and… Show more As a multifaceted leader, I spearheaded lead generation, B2B and B2C sales strategies, and overseen digital and traditional marketing channels. Accountable for various aspects including retention, customer service, content collateral creation, video scripting, analytics, and managing product budgets and profit and loss (P&L) statements. Managed a team of 8 professionals, facilitated focus groups, and tracked key performance indicators (KPIs).Positioned the brand as the market leader and premier parking solution amidst increasing competition. Developed a comprehensive array of content including white papers, op-eds, client testimonials, press releases, webinars, infographics, sales decks, and promotions. Leveraged social media and affiliate marketing channels to drive lead generation while reducing customer acquisition costs (CAC).Utilized a marketing attribution platform to enhance customer engagement and drive app downloads. Leveraged tools such as Google Analytics, Domo, and Tableau to generate data-driven insights and optimize digital marketing strategies. Achieved exceptional growth in the top 10 US markets, leading to acquisition. Show less

My job as Director of Marketing and Leasing was to oversee the full capacity leasing of 5 high-end specialty retail centers and out-parcels, in and around the metro Atlanta area. My focus was twofold: I worked tirelessly to make sure all of my properties were completely booked while also scouting new location sites for the company to purchase and develop.To promote our sites, I made copious presentations to leasing agents, developed and executed advertising strategies to brand our site as a… Show more My job as Director of Marketing and Leasing was to oversee the full capacity leasing of 5 high-end specialty retail centers and out-parcels, in and around the metro Atlanta area. My focus was twofold: I worked tirelessly to make sure all of my properties were completely booked while also scouting new location sites for the company to purchase and develop.To promote our sites, I made copious presentations to leasing agents, developed and executed advertising strategies to brand our site as a premium investment in brand association, crafted sales and marketing strategy, and handled all on-site project management. My goal was to lease out each of my 5 shopping centers 100%. To achieve this goal, I used geographically displayed digital signage and billboards to attract targeted prospects with placement in known high-traffic locations. If we wanted to attract an XYZ store, I’d put signage in the path of traffic where those kinds of companies were situated.I originated our corporate sustainability program that XYZ. I devised marketing plans, wrote manuals, and built the company website around the message of XYZ.I tried to be inventive and creative with my networking efforts and hosted exclusive broker networking parties replete with detailed renderings and staged spaces, targeting a broker client base. I created a private customer consultation program and offered our services for help with on-site plans, construction issues, and architectural design. This cultivated brand loyalty and a reputation for high-quality space and service. ACCOMPLISHMENT HIGHLIGHTS:Grew occupancy from 50% to 95% across all 5 centers.Represented company at ICSC and CREW conferences. Show less

GBT Realty Corporation is the premiere real estate developer for all Target and Kohl’s stores throughout the Southeast. I was promoted from Leasing & Marketing Representative to Senior Leasing & Marketing Representative based on my ability to quickly lease our newly built shopping center, with retail spaces ranging from between 5K to 1M square feet, to 100% capacity in just 3 to 6 months. My responsibility was managing between 5-10 individual power centers simultaneously across the… Show more GBT Realty Corporation is the premiere real estate developer for all Target and Kohl’s stores throughout the Southeast. I was promoted from Leasing & Marketing Representative to Senior Leasing & Marketing Representative based on my ability to quickly lease our newly built shopping center, with retail spaces ranging from between 5K to 1M square feet, to 100% capacity in just 3 to 6 months. My responsibility was managing between 5-10 individual power centers simultaneously across the Southeast, with the goal of leasing them all to capacity. I created a system to efficiently screen and qualify retail tenants to ensure long loyal relationships with responsible tenants.To build on our brand as a top-flight organization, I negotiated and expedited proposals, LOIs, and leases to maintain a level of enthusiasm and our commitment to close deals fast for prospects. This was a core operating value that differentiated us from some of our competitors and helped to earn us a reputation for providing our tenants with excellent customer service.To grow the number of new sites we developed regionally, I conducted in-depth research and provided analysis for new site location development for corporate management prospecting. I did this by XYZ. As a result of my hard work, I was hand-selected to represent the company at International Council of Shopping Center conferences, which was an excellent networking platform where I developed key relationships.ACCOMPLISHMENT HIGHLIGHTS:Consistently leased Class-A property maintaining retail sf pricing at 15-20% above market value. 70% of recommended site selections were accepted, equivalent to 35% of SE region company sites. Show less