Tina Campbell Email and Phone Number

Owned, built and managed workflows for integrated creative and digital/web teams. Accountable for optimizing the processes and systems used for intake, evaluation, prioritization, definition, resourcing and delivery of work. Previously part of the project management team for Creative and Digital Services• Led enterprise level, full lifecycle website rebrand and redevelopment project. Initiated contract scoping, negotiations, and managed roadmap between internal teams and contracted agency• Managed cross-functional working teams and leadership alignment focusing on stakeholder pipelines, prioritization exercises and integrated budget planning • Helped lead teams through organizational-wide transformation, connecting daily operations with strategic goals. Pivoted how teams approached work and established new integrated work processes - keeping creative and web teams resourced according to bandwidth, on track, and motivated

Served as primary liaison between agency and client (B2B and non-profit) to deliver strategic campaigns to drive event attendee acquisition and grow association membership• Collaborated with digital/web teams to implement omni-channel, data driven campaigns • Conducted qualitative research and strategic analysis to identify target audience segments and unique value propositions• Partnered with creative teams to deliver impactful, visual concepts and strategic, targeted messaging• Provided guidance and mentorship to account coordinators and managers

Set up, manage and run automation programs for SMB's (email, content, CRM)

Facilitated client/team communication for primary account Google, focusing on the “Get Your Business Online” program ($1M budget) for a specified contract term • Removed roadblocks, streamlined processes and managed ticketing software/tracked bugs for front end and back end developers• Helped account lead and UX team navigate client roadmap, supporting the larger business strategy of a highly matrixed client organization

Built and managed agency's in-house marketing program implementing marketing automation and a CRM, eliminating annual $60K+ vendor expense • Oversaw agency internal projects, managing up to leadership and contributing to agency-wide alignment. Helped scope resources, created kickoff processes and served as ad hoc project manager for client projects and internal web development• Developed contact strategies, reducing software program costs. Cleaned and centralized database integrated with automation programs and CRM

Served as interim digital marketing manager (filling in for a personal leave) to help guide strategy and execution for graduate level programs. • Project managed advertising and digital campaigns (out-of-home, mobile, display, social) to increase brand awareness and lead generation• Developed, tested, and tracked campaigns using Google Analytics and Tableau. Facilitated communication between client, media and SEO/SEM agencies

Built a SMB digital marketing program from ground up. Integrated Saleforce with a Hubspot hosted demand/lead gen program. Helped national sales network expand the company's global footprint across vertical markets: healthcare, corporate, institutional. Partnered with VP of Sales to identify client segments, marketing channels and set deliverables aligned with Go-to-Market strategies. Highlights • Led rebranding and replatforming of company website • Sourced, implemented and trained national sales teams on sales enablement tools and processes • Managed 3rd party CMS agency to design and adapt a custom platform• Led marketing and logistics for hosted and association based events

Led B2B business development and marketing efforts in healthcare, technology, corporate and government markets. Core focus on technology market for San Francisco/Northern California team