Tina Castro Email and Phone Number
I am recognized in the advertising and publicity market for the ability to make projects viable through a perspective that connects art and business to large clients. With the ability to engage and reach targeted talents to produce campaigns, focused on solutions and possibilities, using my finely tuned perception to manage projects that involve visual art. Also I am a specialist in audio visual productions (live action, audio, animation, illustration, and photo). My gaze is always focused on the union of innovation, technology, and craft art, to coordinate a healthier production for projects.Curation of suppliers, visual artists, negotiation and production of campaigns for projects, On, Offline and Metaverso, for clients such as: Nivea, SKY, Mondelez, Fundação Abrinq, Bradesco, Embraer, Nestlé, Pernambucanas, Fleury, Smiles, Gafisa, University of Miami among others.More than 20 years in the Advertising and Marketing market with a focus on Visual Arts, where she worked in multinational companies such as: Publicis Brasil, FCB Brasil, LEW LARA TbWA, Black Madre, FreeAgent among others.More than 30 awards at advertising festivals: Cannes, Wave, One Show and D&Ad.Graduated in Advertising and Marketing, studied: Contemporary Art and Globalization at MAM. Retail creativity at ESPM. Digital media at FGV and abroad History of Art and Photography.In 2015, he created the OAKStudio-SP project, a personal project. A fine art e-commerce privately curated by rising female artists @oakstudiosp. The artists were: Thalita Hamaoui, Thais Graciotti, Anita King, Nyra Lang and Verena Smit.In 2018, he founded Free Agent, an AudioVisual production company focused on talent curation and executive production. Where he developed projects for: O Boticario, Stella Artois, Banco Santander.Since 2018, he has been working as Business Manager - associate at Black Madre.And her last acquisition was in 2022, with the e-commerce company sampapix, acting as CEO. Sambapix is different, democratic and accessible. It transforms your photos into super creative photographic products, with innovative and super cool formats, such as fridge magnets, square photos, wall square, canvas prints and our vintages.
Black Madre
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Executive Business DirectorBlack Madre Feb 2018 - PresentSão Paulo, BrasilAs a senior production managers I'm responsible for overseeing the day-to-day operations of the company. I manage a team of employees who work on various projects, and I'm also tasked with developing new products or services to help grow the business in the future.In this job I have strong leadership skills and an eye for detail. I have effectively communicate with all levels of employees—from entry-level workers all the way up to senior management—and inspire them to do their best work every day.Boosted Black Madre's revenue exponentially and delivered high-performance work that already existed at the production company, adding to the relationship during negotiations and her executive production that was not previously available at Black Madre, in 2022 I was invited to be Associate Director of Business Management. -
Founder And DirectorFreeagent | Curadoria E Conteúdo Artes Viisuais Jan 2018 - PresentSão PauloResponsible for selecting production companies and photographers to be part of the pool of studios represented by FreeAgent, serving advertising agencies, executive curating producing audio visual projects, negotiating, presenting and approving budgets, project management and schedule development. In the beginning for 3 years Black Madre was a FreeAgent's client. -
Account And New Business ManagerAlicewonders Apr 2017 - Nov 2017São Paulo, BrasilNew Businnes, point of contact with the main customers: Colgate, Gafisa. Focused on bringing innovation and content and technology solutions. -
Head Of Art BuyerFcb Brasil Apr 2009 - Mar 2017I Led the Art Buyer and special projects’ department, to support the Creative Services, Content Studio, Creative Departments in producing new still images. Find and recommend the best e.g. photographers or illustrators for the type and style of job and source existing rights manage quotes for new images and content Implemented the 3D CGI illustration core. -
Founder And Executive Producer - Gallery Made Up Go Emerging Women ArtistsOak Studio. Mar 2016 - Sep 2016Sao Paulo - SpCreated and idealized the gallery project, coordinated the production of the website, approved the branding design, contacted the artists, monitored the printing of the works, was responsible for selling the paintings, organized the exhibition and launch of the website, managed the hiring of a public relations company, press kit, and press release.OAK Studio SP was a temporarily limited edition store project, which took its place from an old desire to communicate and make art accessible. Our starting point was to create a space to present women artists who use different languages to develop works, which are translated into a specific segment: manual graphic printing (serigraphy) or digital (giclee). -
Executive AccountLew'Lara\Tbwa Dec 2007 - Feb 2009São Paulo E Região, BrasilAccount from Pernambucanas in clothing/fashion and supervision of the Home Utilities category, capture and development of creative briefing, production planning and coordination, participation in market research, media analysis and annual creative planning for catalog media, print material and film). -
Senior Audio Visual ProducerRepense Comunicação Mar 2007 - Nov 2007Sao PauloCoordinator of all Visual Audio Producer and Artbuyer projects. -
Art BuyerPublicis May 2002 - Jan 2007São PauloLed the Art Buyer department, to support the Creative Services, Content Studio, Creative Departments in producing new still images. They find and recommend the best e.g. photographers or illustrators for the type and style of job. They source existing rights manage quotes for new images and content Implemented a photography studio.
Tina Castro Skills
Tina Castro Education Details
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Advertising And Marketing -
History Of Art -
MamCommunication -
Communication -
Communication And Digital Medias
Frequently Asked Questions about Tina Castro
What company does Tina Castro work for?
Tina Castro works for Black Madre
What is Tina Castro's role at the current company?
Tina Castro's current role is Executive Business Director I Creative Producer I Curation of talents I Audio and Art Visual Producer.
What schools did Tina Castro attend?
Tina Castro attended Universidade Paulista / Unip, Universidad Complutense De Madrid, Mam, Espm Escola Superior De Propaganda E Marketing, Fundação Getulio Vargas.
What skills is Tina Castro known for?
Tina Castro has skills like Publicidade, Marketing Digital, Publicidade Online, Marketing Integrado, Marketing Social, Advertising, Art Direction, Online Advertising.
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Tina Castro
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