Tina Castro

Tina Castro Email and Phone Number

Executive Business Director I Creative Producer I Curation of talents I Audio and Art Visual Producer @ Black Madre
Tina Castro's Location
São Paulo, São Paulo, Brazil, Brazil
About Tina Castro

I am recognized in the advertising and publicity market for the ability to make projects viable through a perspective that connects art and business to large clients. With the ability to engage and reach targeted talents to produce campaigns, focused on solutions and possibilities, using my finely tuned perception to manage projects that involve visual art. Also I am a specialist in audio visual productions (live action, audio, animation, illustration, and photo). My gaze is always focused on the union of innovation, technology, and craft art, to coordinate a healthier production for projects.Curation of suppliers, visual artists, negotiation and production of campaigns for projects, On, Offline and Metaverso, for clients such as: Nivea, SKY, Mondelez, Fundação Abrinq, Bradesco, Embraer, Nestlé, Pernambucanas, Fleury, Smiles, Gafisa, University of Miami among others.More than 20 years in the Advertising and Marketing market with a focus on Visual Arts, where she worked in multinational companies such as: Publicis Brasil, FCB Brasil, LEW LARA TbWA, Black Madre, FreeAgent among others.More than 30 awards at advertising festivals: Cannes, Wave, One Show and D&Ad.Graduated in Advertising and Marketing, studied: Contemporary Art and Globalization at MAM. Retail creativity at ESPM. Digital media at FGV and abroad History of Art and Photography.In 2015, he created the OAKStudio-SP project, a personal project. A fine art e-commerce privately curated by rising female artists @oakstudiosp. The artists were: Thalita Hamaoui, Thais Graciotti, Anita King, Nyra Lang and Verena Smit.In 2018, he founded Free Agent, an AudioVisual production company focused on talent curation and executive production. Where he developed projects for: O Boticario, Stella Artois, Banco Santander.Since 2018, he has been working as Business Manager - associate at Black Madre.And her last acquisition was in 2022, with the e-commerce company sampapix, acting as CEO. Sambapix is ​​ different, democratic and accessible. It transforms your photos into super creative photographic products, with innovative and super cool formats, such as fridge magnets, square photos, wall square, canvas prints and our vintages.

Tina Castro's Current Company Details
Black Madre

Black Madre

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Executive Business Director I Creative Producer I Curation of talents I Audio and Art Visual Producer
Tina Castro Work Experience Details
  • Black Madre
    Executive Business Director
    Black Madre Feb 2018 - Present
    São Paulo, Brasil
    As a senior production managers I'm responsible for overseeing the day-to-day operations of the company. I manage a team of employees who work on various projects, and I'm also tasked with developing new products or services to help grow the business in the future.In this job I have strong leadership skills and an eye for detail. I have effectively communicate with all levels of employees—from entry-level workers all the way up to senior management—and inspire them to do their best work every day.Boosted Black Madre's revenue exponentially and delivered high-performance work that already existed at the production company, adding to the relationship during negotiations and her executive production that was not previously available at Black Madre, in 2022 I was invited to be Associate Director of Business Management.
  • Freeagent | Curadoria E Conteúdo Artes Viisuais
    Founder And Director
    Freeagent | Curadoria E Conteúdo Artes Viisuais Jan 2018 - Present
    São Paulo
    Responsible for selecting production companies and photographers to be part of the pool of studios represented by FreeAgent, serving advertising agencies, executive curating producing audio visual projects, negotiating, presenting and approving budgets, project management and schedule development. In the beginning for 3 years Black Madre was a FreeAgent's client.
  • Alicewonders
    Account And New Business Manager
    Alicewonders Apr 2017 - Nov 2017
    São Paulo, Brasil
    New Businnes, point of contact with the main customers: Colgate, Gafisa. Focused on bringing innovation and content and technology solutions.
  • Fcb Brasil
    Head Of Art Buyer
    Fcb Brasil Apr 2009 - Mar 2017
    I Led the Art Buyer and special projects’ department, to support the Creative Services, Content Studio, Creative Departments in producing new still images. Find and recommend the best e.g. photographers or illustrators for the type and style of job and source existing rights manage quotes for new images and content Implemented the 3D CGI illustration core.
  • Oak Studio.
    Founder And Executive Producer - Gallery Made Up Go Emerging Women Artists
    Oak Studio. Mar 2016 - Sep 2016
    Sao Paulo - Sp
    Created and idealized the gallery project, coordinated the production of the website, approved the branding design, contacted the artists, monitored the printing of the works, was responsible for selling the paintings, organized the exhibition and launch of the website, managed the hiring of a public relations company, press kit, and press release.OAK Studio SP was a temporarily limited edition store project, which took its place from an old desire to communicate and make art accessible. Our starting point was to create a space to present women artists who use different languages to develop works, which are translated into a specific segment: manual graphic printing (serigraphy) or digital (giclee).
  • Lew'Lara\Tbwa
    Executive Account
    Lew'Lara\Tbwa Dec 2007 - Feb 2009
    São Paulo E Região, Brasil
    Account from Pernambucanas in clothing/fashion and supervision of the Home Utilities category, capture and development of creative briefing, production planning and coordination, participation in market research, media analysis and annual creative planning for catalog media, print material and film).
  • Repense Comunicação
    Senior Audio Visual Producer
    Repense Comunicação Mar 2007 - Nov 2007
    Sao Paulo
    Coordinator of all Visual Audio Producer and Artbuyer projects.
  • Publicis
    Art Buyer
    Publicis May 2002 - Jan 2007
    São Paulo
    Led the Art Buyer department, to support the Creative Services, Content Studio, Creative Departments in producing new still images. They find and recommend the best e.g. photographers or illustrators for the type and style of job. They source existing rights manage quotes for new images and content Implemented a photography studio.

Tina Castro Skills

Publicidade Marketing Digital Publicidade Online Marketing Integrado Marketing Social Advertising Art Direction Online Advertising

Tina Castro Education Details

Frequently Asked Questions about Tina Castro

What company does Tina Castro work for?

Tina Castro works for Black Madre

What is Tina Castro's role at the current company?

Tina Castro's current role is Executive Business Director I Creative Producer I Curation of talents I Audio and Art Visual Producer.

What schools did Tina Castro attend?

Tina Castro attended Universidade Paulista / Unip, Universidad Complutense De Madrid, Mam, Espm Escola Superior De Propaganda E Marketing, Fundação Getulio Vargas.

What skills is Tina Castro known for?

Tina Castro has skills like Publicidade, Marketing Digital, Publicidade Online, Marketing Integrado, Marketing Social, Advertising, Art Direction, Online Advertising.

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