Tina Coccia Email & Phone Number

Boca Raton, Fl, Us

Philadelphia, Pa, Us

• Led business strategy for portfolio of device insurance (XMPP), trade-ins, and early upgrades and increased attach rates to device sales• Drove revenue growth through promotions, marketing strategies, and improved customer experience• Optimized operations and efficiencies by streamlining trade-in process, reducing fallout, uncovering and resolving technical issues, and reforming insurance compliance and policy procedures• Managed vendor relations; successfully renegotiated terms, generating millions in annual savings• Owned and enhanced digital product strategy, improving buy-flow, product visibility, and promotion messaging

Philadelphia, Pa, Us

• Managed omnichannel accessory portfolio, lifecycle, pricing, and marketing strategy, achieving a 42% YoY increase in attach rate• Successfully led end-to-end product lifecycle for ~650 SKUs annually, collaborating with cross-functional teams to launch products on time and optimize inventory management• Exemplified servant leadership by recruiting and mentoring a high-performing team of Product Managers, fostering a culture of excellence, and managing vendor relationships• Owned retail go-to-market, merchandising, and interactive demo displays in 400 stores

Philadelphia, Pa, Us

• Developed and executed omnichannel accessory strategy for Xfinity Mobile launch, defining budget and KPIs• Negotiated supplier and manufacturer contracts, terms & conditions, pricing, VIR, and marketing funding• Created accessory forecast, retail fulfillment models, sales reporting, and retail merchandising plans to support XM launch, NPIs, replenishment, and end of life• Created marketing strategy, promo calendar, and frontline training and incentive programs• Analyzed market and competitive data, and consumer research to inform portfolio decisions

San Francisco, Ca, Us

• Established new relationships with carriers, big-box, and specialty retailers in North America • Created and executed holistic customer launch plans; negotiated contracts and terms & conditions• Managed P&L; maximized ROI through accurate forecasting, budgeting, and data analysis

Paris, Ile-De-France, Fr

• Managed and developed wireless carriers, department stores, and specialty retailers in North America• Implemented marketing tactics that raised brand awareness and increased revenue 75% YoY• Acquired new channel of luxury retailers, including Nordstrom and Saks Fifth Avenue, spearheading Saks’ electronics category

Fort Collins, Co, Us

• Managed sales and business development of OtterBox and LifeProof to Verizon Wireless• Achieved largest national market position, capturing 8% of total case market sales in North America and growing revenue 90% YOY• Negotiated and executed a direct contract, significantly reducing costs and time to market vs. using third party supplier• Ideated and launched new product lines, including mix & match and NFL licensed cases, and partnered with Verizon on PR, advertising, and increasing online and retail presence• Maximized revenue through product portfolio management, marketing expansion, creating dedicated retail merchandising zones, and magnifying online presence• Supervised sales and operations team to optimize sales effectiveness, forecasting, customer service, and drive operational efficiencies

Fort Collins, Co, Us

• Partnered with Verizon Northeast and South Areas to increase market share and brand presence• Exceeded sales targets by expanding product portfolio, driving velocity, and developing strong relationships with key stakeholders• Successfully executed Regional product and marketing trials that were implemented nationally, creating first-ever dedicated accessory brand merchandising space at Verizon retail• Created and delivered training programs to educate retail and enterprise sales teams

New York, Ny, Us

•Representated Diageo brands and Brand Ambassador of Jose Cuervo Platino•Communicated with target consumers at on and off premise accounts to promote brand awareness and increase sales•Managed setup and execution of events and held accountability of team members •Lead Promotional Model for key media events and acted as spokesperson

Alpharetta, Georgia, Us

• Achieved transformational growth of Aliph Jawbone sales in wireless carriers and big-box retailers• Drove sales and marketing through educating, training, and building relationships at all levels• Elevate South Florida from worst to best-selling Bluetooth headphone market nationally through increased merchandising, category awareness, and brand recognition

Us

• Wrote event features distributed in an online newsletter reaching 125,000+ readers • Created online event calendar by acting as liaison with public relations firms and advertising clients • Oversaw online marketing promotions and social networking sites for Six Degrees and clients