Tina Cordes

Tina Cordes Email and Phone Number

Owner and Strategist @ Ambeti
Portland, OR, US
Tina Cordes's Location
Portland, Oregon, United States, United States
Tina Cordes's Contact Details

Tina Cordes work email

Tina Cordes personal email

n/a

Tina Cordes phone numbers

About Tina Cordes

A PLUG-AND-PLAY STRATEGIST FOR BRANDS AND AGENCIES--------------------ApproachMOVE THE BALL DOWN THE FIELD- Maximize or develop project plans- Build momentum with WIP docs- Remove bloat to sharpen strategiesCOLLABORATE AT ALL LEVELS- Discussions with senior leadership and executives- Create strawman strategies - Use insights and frameworks to inspire teamsAN OUTSIDE PERSPECTIVE- A generative “yes, and…” approach- Quantitative and qualitative insights - Encourage brands to embrace who they are--------------------Areas of ExpertisePRODUCT STRATEGYHigh-level and in-the-weeds product and service development- Audience: customer journeys, experience mapping, personas, user testing- Research: trends, competitive landscape, qualitative interviews, Global Web Index- Development: features, monetization, prioritization matrix, content, gamification, ecommerce, future visioning, scenario planning- Project leadership: workshop facilitation, roadmaps, briefing, new business pitchesBRAND STRATEGYA scalable framework to resonate with target audiences- Platform: vision, mission, purpose, positioning, values, pillars, tone of voice, messaging framework, naming- Research: competitive analysis, target audience, industry trends- Project leadership: workshop facilitation, stakeholder interviewsCOMMS + MARKETING STRATEGYA digital and social-first approach to marketing - Research: customer, competitive, cultural and company insights, trends- Audience: segmentation, customer journey- Concepts and campaigns: creative briefs, playbooks, rollout plans- Project leadership: brainstorm facilitation, immersion synthesis, new business pitches--------------------Verticals + ClientsTECHNOLOGYGoogle / IBM / Lenovo / Huawei / Sony / Samsung / T-Mobile / Metro / eBay / Stripe / Atlassian / Benchling / Waze / Shopware / Get Upside / Spotter / QewdFASHIONNike / Patagonia / Chanel / Lululemon / Levis / Adidas / Dockers / Alternative Apparel / Disney StoreFOOD + BEVERAGESRed Bull / KFC / Stumptown Coffee Roasters / Clif Bar / Luna Bar / Kenwood Wines / Carlsberg / Plum OrganicsENTERTAINMENTUFC / Sony Pictures / Universal / IMAX / Netflix / Anki / Xbox / Second Life / RdioCULTURAL The Met / Sesame Workshop / Google X / Gates Foundation / Berkeley Lab / Emerson Collective / Oregon Community Foundation / Western Rivers Conservancy / Design Week Portland / GPEELMISCGuardian Insurance / Dwell / Sequoia Capital / Salem Health / Scorpion / WARC / Bonsai Mirai

Tina Cordes's Current Company Details
Ambeti

Ambeti

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Owner and Strategist
Portland, OR, US
Website:
ambeti.com
Employees:
1
Tina Cordes Work Experience Details
  • Ambeti
    Owner And Strategist
    Ambeti
    Portland, Or, Us
    View
  • Ambeti
    Owner / Strategist
    Ambeti Jun 2018 - Present
    A seasoned strategic partner who quickly diagnoses business problems to clarify insightful, actionable and creative opportunities.A STRATEGIC PARTNER FOR LEADERSHIP TEAMS- Provides a researched and thoughtful strategic POVAN EXPERIENCED INDEPENDENT CONTRIBUTOR- Develops high-quality work on tight deadlines
    View
  • Analogfolk
    Director Of Strategy
    Analogfolk Jun 2016 - Jun 2018
    London, England, Gb
    Grew accounts, teams and opportunities with US leadership. Helped realize AF's mission with global leadership — to use digital technology to make the analog world better.Key clients:* Nike* Clif Bar & Co* Guardian Insurance
    View
  • Instrument
    Director Of Strategy
    Instrument May 2012 - Apr 2016
    Portland, Oregon, Us
    Instrument redefines brands and experiences.Built Instrument’s Strategy discipline to create effective, beautiful and meaningful solutions to real business problems. Led, mentored and worked alongside a talented team of digital strategists.Key clients:* Google* The Met* Patagonia
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  • Odopod
    Account Director
    Odopod Mar 2010 - Mar 2012
    Odopod combined design with strategy and technology to help forward-thinking companies connect with consumers. Primary relationship owner for key clients, responsible for meeting and exceeding client expectations. Proactively developed strategic roadmap based on clients’ challenges and opportunities. Key Clients:* Sony* Ultimate Fighting Championship* Plum Organics
  • Office
    Strategist / Account Director
    Office Jun 2009 - Mar 2010
    San Francisco, California, Us
    Office transforms brands and designs experiences to make things better.Devised creative solutions to clients’ scope, schedule and budget challenges. Synthesized trends and research for new projects and business opportunities.Key Clients:* eBay* Sesame Workshop* Carlsberg
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  • Big Spaceship
    Senior Creative Strategist
    Big Spaceship Mar 2007 - Mar 2009
    New York, Us
    Big Spaceship thinks and makes at the same time.Planning and execution of digital creative experiencesKey Clients:* Epson* Sony Pictures* NBC Universal
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  • Academy Studios
    Content Developer
    Academy Studios Oct 2005 - Dec 2006
    Design strategy for museum experiences and content delivery techniques
  • The Henry Ford
    Experience Developer / Audience Researcher
    The Henry Ford Jan 2000 - Sep 2005
    Dearborn, Michigan, Us
    Creation and qualitative evaluation of museum experiences
    View

Tina Cordes Skills

Content Development Digital Strategy Concept Development Research Account Management Brainstorm Facilitation Social Media Digital Media Interactive Advertising Marketing Indesign Experience Design Strategic Communications Content Strategy Facilitation Dog Training Social Media Marketing Digital Marketing User Experience Creative Direction Creative Strategy Integrated Marketing Strategy

Tina Cordes Education Details

  • University Of Michigan - School Of Information
    University Of Michigan - School Of Information
    Information Science
  • American University
    American University
    French Culture

Frequently Asked Questions about Tina Cordes

What company does Tina Cordes work for?

Tina Cordes works for Ambeti

What is Tina Cordes's role at the current company?

Tina Cordes's current role is Owner and Strategist.

What is Tina Cordes's email address?

Tina Cordes's email address is ti****@****olk.com

What is Tina Cordes's direct phone number?

Tina Cordes's direct phone number is +164684*****

What schools did Tina Cordes attend?

Tina Cordes attended University Of Michigan - School Of Information, American University.

What skills is Tina Cordes known for?

Tina Cordes has skills like Content Development, Digital Strategy, Concept Development, Research, Account Management, Brainstorm Facilitation, Social Media, Digital Media, Interactive Advertising, Marketing, Indesign, Experience Design.

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