Tina Adams Email & Phone Number

Menlo Park, Ca, Us

2024: GenAI. Led personalization for Meta AI. Built memory for WA and MSGR, and incorporated interests from IG and FB. Built first prototype for third party integrations. Developed strategy to leverage private messaging, 3P data, memory, 1P interests and interactions for the most personalized and relevant answers.2022-2023: Led profile changes for businesses and consumers. We migrated Facebook pages to profiles to improve business and creator outcomes. Consumers can now create up to 4 additional profiles using the same login, to express their different identities. May through Dec 2021: Led cultural moments across the FB app: celebrating shared traditions, engaging people in what’s happening now, and helping users be agents of social change. 2020-21: Led a team of product managers focused on real-time interactions in FB communities, including video, audio, and chat. 2018-2019: Developed new video subscription and fan subscription products, fostering community around content and fandom. Launched Premium Video Subscriptions for MotorTrend, Tastemade, College Humor in August 2019. Launched Fan subscriptions for Top Football Clubs in September 2019.

Seattle, Wa, Us

Product lead for Amazon Music subscriptions, working across mobile, desktop, web, retail, and Alexa voice clients. Scope includes upsell logic, landing pages, sign-up flow and trial options, promotions, packaging (bundles, add-ons), subscription platform, payments, lifecycle management, and email.Launched Amazon Music Unlimited subscriptions in 2016, offering Amazon's first full catalog music streaming service. Options include a monthly plan with Prime discount ($7.99/month), family sharing ($14.99/month), and a disruptively priced plan for Echo devices ($3.99/month). Launched Student plan ($4.99/month) in 2017. Built new promotional and bundling capabilities for customers to seamlessly purchase Unlimited music at a discount or with top music devices (Echo, Sonos). Launched iOS in-app purchases in January 2018. Created out of box music experience for Echo devices with a no credit card trial. Supported international expansion efforts.

Seattle, Wa, Us

Senior Product Manager for Amazon Redshift, a fast and powerful, petabyte-scale data warehouse service in the cloud from AWS Database Services. Customers can launch a Redshift cluster, start with a few hundred gigabytes of data and scale to a petabyte or more, for under $1,000 per terabyte per year.

Boston, Ma, Us

Projects: •Designed a mobile app that allows students to connect with classmates.•Conducted awareness marketing campaign for retail start-up; ran Facebook and Google ads.•Developed outreach recommendations for a firm in Mumbai that provides rural home loans.Awards: First Year HonorsActivities: •VP of TechMedia Club (recruited 8 club leaders and oversaw 4 tech treks for 250+ students)•Co-President of West Coast Club•Marketing Club

Sunnyvale, Ca, Us

•Identified opportunity to grow online marketing through targeted investments in under-penetrated customer segments and growth industries. Surfaced key performance indicators for accounts.•Created analytical model of global ad sales performance to improve pipeline planning and sales quotas. •Worked with cross-functional team to help develop an approach for prioritizing online marketers based on key performance indicators, size of prize, and alignment with LinkedIn’s platform.•Designed pilot program to drive cross-selling, including compensation, process, and systems changes.•Presented findings to sales, marketing, and strategy leadership.

San Francisco, Ca, Us

Conducted financial and economic analysis for businesses involved in complex litigation. Used insights from market research and company data to drive case strategy and settlement negotiations. Project Management•Led effort to create a proprietary knowledge base in patent litigation and created marketing materials for technology law conferences. Coordinated team of 30 Analysts across 6 offices and directly supervised 9 Analysts in my office. Developed work-plans, assigned analyses, led meetings, and developed conference presentations. Successfully scaled and motivated team without direct authority.•Led Analyst teams to conduct financial modeling and scenario planning for tech and finance firms. Data Analytics •Contributed to a successful settlement for a major mortgage bank by constructing loan database with 200M+ data points, statistically analyzing in SAS, and communicating actionable results.•Implemented ROI model demonstrating that a technology company did not mismanage its investments. Client was cleared of all liability in billion dollar suit. •Performed regressions of industry and market factors showing that an energy company did not damage investors by overstating earnings. Resulting settlement saved client hundred of millions of dollars.•Conducted pro-forma analysis to evaluate the strategic and financial soundness of a REIT. Market Research•Successfully defended a multi-billion dollar tech acquisition by showing the deal was fairly valued vs. comparables and the negotiation process was within the parameters of similar deals.•Advised consumer electronics client involved in patent suit on competitor products and pricing.Company Leadership•Analyst Recruiting - Led 3-person team to screen resumes, conduct interviews, and make hiring decisions for 200 candidates from 4 target universities. •Community Outreach - Organized monthly charitable events for my office and raised $50K for non-profits.

Mba

Ms, Management Science And Engineering

Bs, Biomechanical Engineering

Education record