Tina Gershon Email & Phone Number

Greater New York City Area

• ACCOUNT MANAGEMENT | ADMINISTRATIVE FUNCTIONS | OPERATIONS MANAGEMENT PROCESS, PROCEDURE & PERFORMANCE OPTIMIZATION | STAKEHOLDER ENGAGEMENT
• Collaborate with a team of (10+) personnel encompassing internal account executives, outside brokers and direct clients while providing fact-based & data-driven recommendations to support decision making
• Exhibit account management acumen while handling all facets of administrative functions, thus generating streamlined operations… Show more ACCOUNT MANAGEMENT | ADMINISTRATIVE FUNCTIONS | OPERATIONS MANAGEMENT PROCESS.
• Exhibit account management acumen while handling all facets of administrative functions, thus generating streamlined operations, optimizing processes & procedures and improving overall performance
• Perform day-to-day responsibilities as the main point of contact supporting (30+) accounts, facilitating premium customer services, enhancing the customer experience and driving business revenues & profitability
• Earned increased responsibilities based on performance excellence, gaining comprehensive industry exposure while completing significant projects on-time and with precision & accuracy, thus exceeding expectations

Atlanta, GA

• PROJECT MANAGEMENT | KEY ACCOUNT MANAGEMENT | PRODUCT & SERVICES INTEGRATIONRELATIONSHIP DEVELOPMENT | OPTIMUM DIRECT MAIL UTILIZATION | CUSTOMER SERVICE
• Utilized advanced analytical expertise in developing and executing innovative strategies to improve performance, centering on new customer engagements, sales activity metrics, and quota achievements
• Implemented multiple projects simultaneously utilizing prioritization abilities to effectively complete assigned work while… Show more PROJECT MANAGEMENT | KEY ACCOUNT MANAGEMENT | PRODUCT & SERVICES.
• Implemented multiple projects simultaneously utilizing prioritization abilities to effectively complete assigned work while coordinating key accounts and integrating new products & services to increase customer sales
• Nurtured and maintained long-term relationships with current / prospective clients and communicated promotional services & products while educating customers regarding optimum direct mail utilization
• Ensured timely and successful delivery of project-focused solutions in alignment with customer needs & objectives while handling and resolving customer complaints by utilizing operational best practices

Norcross, GA

• COMMUNICATIONS | TEAM COORDINATION | VENDOR & PROCUREMENT MANAGEMENT NEW CATALOG PRICING | SALES MANAGEMENT | STRATEGIC DECISION MAKING
• Worked with vendors regarding purchasing requirements and pricing of new catalog merchandise including (1,800+) catalog items yearly, while analyzing current sales activities to determine future catalog inclusions
• Showcased premium communication skills while interacting with vendors & internal departments including home goods & fashion buyers,… Show more COMMUNICATIONS | TEAM COORDINATION | VENDOR & PROCUREMENT MANAGEMENT NEW.
• Showcased premium communication skills while interacting with vendors & internal departments including home goods & fashion buyers, coupled with an ability to coordinate with people from all levels
• Delivered engaging & captivating presentations to support strategic decision making while improving systems & processes to minimize potential errors and improve proficiency, effectiveness, and productivity
• Identified opportunities to maximize sales; assisted in floor moves, merchandising, display maintenance, and housekeeping; and processed & replenished merchandise and monitored floor stock

Marietta, GA

• MARKETING RESOURCE UTILIZATION | SALES PIPELINE MANAGEMENT | DIRECT MAIL CAMPAIGNSPAID CIRCULATION OPTIMIZATION | FINANCIAL LOSS MITIGATION | TIMELINE MANAGEMENT
• Utilized marketing resources and an entrepreneurial mindset in producing and spearheading a high-volume sales pipeline through effective execution of the direct mail campaigns while increasing paid circulation
• Responsible for cleaning the internal database ensuring an accurate subscriber list to minimize financial… Show more MARKETING RESOURCE UTILIZATION | SALES PIPELINE MANAGEMENT | DIRECT MAIL CAMPAIGNSPAID CIRCULATION.
• Responsible for cleaning the internal database ensuring an accurate subscriber list to minimize financial loss and improve time management across the company
• Spearheaded end-to-end campaign focused on converting unpaid circulation into paid engagements Show less

Greater New York City Area

• PROCESS OPTIMIZATION | OPERATIONS MANAGEMENT | QUALITY ASSURANCE MARKETING STRATEGIES DEVELOPMENT | DATA ANALYSIS | STRATEGIC PLANNING
• Actively supported management of the direct marketing division, maintaining accountability for guiding direct mail campaigns for Bon Appétit, Gourmet Magazine’s cookbooks and Random House publications
• Liaised with internal & external teams to improve processes and identify operational controls & audits, thus eliminating errors and consistently… Show more PROCESS OPTIMIZATION | OPERATIONS MANAGEMENT | QUALITY.
• Liaised with internal & external teams to improve processes and identify operational controls & audits, thus eliminating errors and consistently achieving quality standards via strong work ethic and professionalism
• Cultivated brand-focused and engaging marketing strategies for direct mail brochures & packages
• Completed data analysis via Excel spreadsheets, coordinated with copywriters & photographers for photo shoots, and proactively contributed to list selections

Greater New York City Area

• COST REDUCTION & BUDGETING | PRICE NEGOTIATION DIRECT MAIL PROMOTIONS | DIRECT MAIL CAMPAIGNS
• Designed market strategies and executed advanced approaches while scheduling mailings; performing list selections; coordinated large-scale mailing functions; as well as contributed to the proofing process
• Reduced mailing costs by negotiating pricing terms while assisting in direct mail promotions and formulating monthly reports regarding outcomes and cost analysis of all direct mail… Show more COST REDUCTION & BUDGETING.
• Reduced mailing costs by negotiating pricing terms while assisting in direct mail promotions and formulating monthly reports regarding outcomes and cost analysis of all direct mail campaigns Show less

Bachelor Of Science (Bs), Marketing, Magna Cum Laude

Associate Of Applied Science (Aas), Fashion Buying & Merchandising, Magna Cum Laude