-Responsible for all outward communications for film marketing related matters.-Develop and nurture relationships with various media outlets, KOLs and marketing agencies.-Manage the launch of new posters, trailers, publicity shots online to various social media platforms.-Create and pitch compelling proposals to get sponsorship for film projects, successfully got 50K RMB sponsorship funding from the famous Chinese brand Aquarius (Zhengguanghe drinks).-Directed and shot a Behind The Scenes video for a 90 minutes long feature film.-Lead and execute film marketing strategies that build massive buzz, makes films stand apart in a crowded market.-Develop strategic publicity plans, make marketing workflow to deliver marketing goals.

-Created marketing and social media campaigns and strategies, including budget planning, content ideation, and implementating schedules.-Managed and executed online and offline marketing campaigns for New Zealand government departments and top New Zealand food companies, such as New Zealand Trade and Enterprise, New Zealand Tourism, Beef & Lamb New Zealand, New Zealand Venison, Silver Fern Farm etc. -Produced various cooking videos, chefs’ interview videos from the stage of idea forming and content planning to the completion of a whole video.-Created, maintained, and conducted analytics reporting across multiple platforms and extracted key insights for various campaign development and go-to-market strategies.-Recruited and managed more than 200 KOLs, chefs and freelancers ( copywriter, designer, photographer, etc.) -Managed and created bilingual contents for 5 social media accounts and websites.

Work as a freelance digital copywriter, responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, content creation.

· Develop marketing plans;· Design and implement social media strategy to align with business goals;· Official WeChat Account content management, write bilingual contents including China’s policy interpretation, customer interview and event descriptions· Production of powerful publicity materials: advertising copy, event posts· Develop and maintain productive relationship with business partners.· Organize events from online to offline

-Coordinated cross-functional logistics execution efforts and communication between across shipping lines, overseas' agencies and customers-Supported and managed relationships with key account customers-Collaborated with overseas agents to handle shipment scheduling, tracking, and international shipping carriers to ensure safe and timely delivery to clients.-Analyzed feedback on service performance from clients and produced weekly performance reports to enhance customer experience, decreasing customer complaint rate by 10%.-Identified opportunities to reduce unnecessary shipping costs and prevent extra charges, researching and resolving shipment discrepancies, damages or product quality issues.-Monitored KPIs, identify potential risks, and implement corrective action to support timely daily execution-Organizing and overseeing international freight shipments from start to finish.