Increase sales and education for the Elgon brand, integrate key strategies in training, marketing, product launches, and customer engagement. -Sales Force TrainingDevelop online and in-person training sessions with quizzes and hands-on demonstrations.Regular Update for Sales teams on new product features, promotions, and industry trends.-Client EducationHost educational webinars workshops where customers can learn about Elgon products and how to use them effectively. Including Q&A sessions to address any concerns or misconceptions.-Trade Show ManagementBooth Design and Presentation: Ensure that trade show booth is visually appealing and interactive, with clear messaging about Elgon’s value proposition. Use signage, product demos, and interactive displays to draw in attendees.-Lead Capture and Follow-up: Train team to capture detailed information about leads at trade shows and set up a robust follow-up strategy. Beauty Networking: Encourage sales team to network with industry professionals, and influencers at trade shows to expand brand visibility and opportunities for collaboration.-Social Media Engagement: Utilize platforms like Instagram, Facebook, LinkedIn, and YouTube to showcase product launches, customer testimonials, and educational content.-Product LaunchesPre-launch Teasers: Build anticipation for new products by creating buzz before the official launch. Use sneak peeks, countdowns, and exclusive pre-orders to generate excitement.

Education Manager -BaBylissPRO TeamCreated a comprehensive digital education platform that empowers beauty professionals with accessible, engaging, and up-to-date training on BaBylissPRO tools, techniques, and industry trends, while promoting new product launches and brand growth.Event Leader for in-person salon educational events and promotions plays a crucial role in overseeing and managing the planning, execution, and promotion of events that educate salon professionals and attract clients. The role requires a mix of event coordination, industry knowledge, leadership, and marketing skills.

Sales Leadership: Responsible for driving sales growth across the assigned territory by managing key accounts, developing new business opportunities, and executing regional sales strategies.Distributor Partnerships: Worked closely with distributor partners, including RDA, to ensure alignment with company goals, optimize product distribution, and support their sales efforts through training and resources.Education & Training: Developed and delivered educational programs and materials to support distributor teams, sales representatives, and customers, ensuring a high level of product knowledge and effective sales techniques.Market Analysis: Monitored regional market trends, competitor activity, and customer feedback to adjust strategies, anticipate industry changes, and identify new sales opportunities.Collaboration & Reporting: Regularly collaborated with cross-functional teams (e.g., marketing, product development) to align sales and education strategies, while providing timely reports and feedback on territory performance.

TIGI, BED HEAD, S-FACTOR, CATWALK I lead and managed the onboarding and training of new sales representatives for industry-leading beauty brands. My responsibilities include developing tailored coaching plans, and ensuring comprehensive support the sales team’s success. I am also involved in various aspects of account development and brand promotion.Training & Development:Conduct training sessions and orientations for new sales representatives, ensuring they understand product offerings, sales strategies, and brand messaging.Travel with sales reps to observe sales encounters, identify training needs, and assess effectiveness of sales strategies.Customize training materials and plans based on performance metrics and sales reports.Schedule and execute ride-alongs with District Sales Coordinators (DSC) to assess on-the-job performance and identify areas for improvement.Provide ongoing feedback, coaching, and performance reviews to enhance individual results.Support the development of new stores and accounts, driving sales growth and brand recognition.Resource Management & Budgeting:Manage training budgets and recommend expenditures for sales programs, events, and educational opportunities. Control costs while delivering high-quality training programs and events.Talent Identification & Recruitment:Assist in identifying and recruiting top talent for the sales team, ensuring alignment with brand values and goals.Brand Promotion & Event Coordination:Plan and execute regional in-salon and in-store events to increase brand visibility, engage with salon professionals, and drive product sales.Support large-scale trade shows and beauty events, coordinating logistics and staff training to ensure successful brand representation.Ongoing Professional Development:Continuously update industry knowledge through participation in training workshops, professional publications, and networking within beauty and sales organizations.Stay up to date with market trends.

-Worked to create alignment across teams and ensure the successful execution of brand strategies. This role involved the development of business plans, sales strategies, and education initiatives, as well as providing hands-on training and managing key industry events. -Liaison Between Distribution Network and ManufacturerFacilitated communication between manufacturer and distribution partners, ensuring alignment on product availability, sales targets, and brand messaging.Collaborate on forecasting, inventory management.-Business Planning, Sales, and Education Strategy DevelopmentDeveloped and executed comprehensive business plans that outline growth objectives, sales targets, and key performance indicators (KPIs) for the brand.Design and implement sales strategies that align with market trends and consumer needs.Develop education programs that empower sales teams and channel partners with product knowledge, selling techniques, and brand positioning.-Sales and Education Team TrainingTrain internal and external sales teams on the product portfolio, sales processes, and customer engagement strategies.Provide ongoing coaching and support to ensure the sales teams are equipped to meet and exceed targets.Organize educational webinars, workshops, and materials for team members to stay updated on product features, benefits, and competitive positioning.-Event & Trade Show ManagementPlan and manage industry trade shows, conferences, and other relevant events within the designated territory.Coordinate product demonstrations, presentations, and networking opportunities to promote the brand and drive sales.

-Analyzes need for new sales / education and training programs; presents proposals to the CEO, Director Marketing and VP of Sales.-Develop sales / education and training programs, materials and manuals to support and enhance education, sales and marketing initiatives.-Ensure that all training and sales education materials are consistent with the brand message.-Show production management: work with models, hairstylists, makeup artist, coereograhers, fashion designers, lighting, stage, sound.-Organize and direct photo / video shoots

EDUCATION PLAN EXECUTION:Develop education and training programs, materials and manuals to support education, sales and marketing initiatives.Train all sales and education teams. Manage an assigned territory working both with Direct Sales and distributor partners. Manage team of Education Advisors, maintaining consistency with company branding and messaging. Manage all shows and events within territory.Responsible for the development and maintenance of USA/Canada Education web site including text content for all products, programs, events and materials posted. Maintain PR and social media outlets.