In my current role, I continue to work with cross-functional teams to implement strategic solutions that streamline operations and enhance organizational efficiency. Following the acquisition of Omega Rail by RailPros, I was instrumental in ensuring a smooth transition between ownership. I collaborated with new leadership to align strategies with evolving business needs, driving integration while maintaining operational continuity.

I work with cross-functional teams to implement strategic systems that streamline operations and enhance organizational efficiency. My focus is on aligning IT solutions with evolving business needs, ensuring that technology investments deliver measurable business outcomes. I work closely with internal stakeholders and external partners, driving projects from concept through execution while ensuring collaboration and transparency throughout the process.Key initiatives include spearheading the implementation of Certinia, which improved accounting processes and integrated multi-entity solutions to enhance collaboration between finance and operations. I also deployed web-to-case functionality in Salesforce, automating the conversion of online applications into cases, reducing response times, and improving efficiency. My proactive approach to risk management led to the establishment of a robust backup solution, enhancing data security and reducing the risk of data loss.FOCUS AREAS:Salesforce Administration ✦ Project Leadership ✦ Systems Integration ✦ Cross-Functional Collaboration ✦ IT Strategy ✦ Stakeholder Management ✦ Process Improvement ✦ Risk Management ✦ Data Security ✦ Accounting Integration ✦ Business Process Automation

As a key liaison between executives and employees, I drove pivotal initiatives to streamline operations and optimize our Salesforce environment. I led the integration of multiple business applications, ensuring that our technology solutions supported the organization’s growth and evolving needs. I oversaw vendor relationships and developed training programs to increase team adoption.I played a crucial role in improving cross-departmental collaboration by optimizing Salesforce workflows and processes. This enabled teams to manage customer data and communications more effectively, supporting a rapidly growing business. Additionally, I introduced monthly training sessions, which significantly boosted system adoption and gathered valuable end-user feedback for continuous improvement.FOCUS AREAS:Salesforce Administration ✦ Operations Management ✦ Vendor Management ✦ Workflow Optimization ✦ Cross-Departmental Collaboration ✦ IT Solutions Integration ✦ Process Improvement ✦ End-User Training ✦ System Adoption

I led strategic marketing initiatives and enhanced brand visibility across multiple channels. I managed marketing campaigns, coordinated event participation, and led efforts to strengthen customer relationships. I spearheaded the redesign of the company website, ensuring it aligned with shifting business goals and improved the user experience. I collaborated with cross-departmental teams to ensure marketing efforts supported overall business objectives, leading to increased engagement and lead generation. I also organized the company’s presence at key industry events, enhancing our brand’s visibility and customer engagement.FOCUS AREAS:Marketing Strategy ✦ Campaign Management ✦ Brand Development ✦ Event Coordination ✦ Customer Engagement ✦ Website Redesign ✦ Lead Generation ✦ Cross-Departmental Collaboration

I headed strategic marketing efforts for a healthcare platform that connected individuals with shared healthexperiences. My responsibilities included campaign management, driving user engagement, and increasing brand visibility.

Responsible for all planning, coordination and implementation of all marketing activities for the company including brand management, graphic standards, website traffic, event and project management and analysis. Responsible for all external communications for Office Evolution.

Responsible for investor communications including report generation and market summaries.