Tina Hodson

Tina Hodson Email and Phone Number

Digital Product Manager @ Varsity Spirit
Argyle, TX, US
Tina Hodson's Location
Argyle, Texas, United States, United States
Tina Hodson's Contact Details
About Tina Hodson

I build winning marketing campaigns, content, and programs for B2B and B2C markets. With sharp business acumen and a bias for action, I thrive in creating marketing programs that drive growth at scale.

Tina Hodson's Current Company Details
Varsity Spirit

Varsity Spirit

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Digital Product Manager
Argyle, TX, US
Website:
varsity.com
Employees:
1625
Tina Hodson Work Experience Details
  • Varsity Spirit
    Digital Product Manager
    Varsity Spirit
    Argyle, Tx, Us
    View
  • Varsity Spirit
    Digital Experience Manager
    Varsity Spirit Jul 2023 - Present
    Memphis, Tennessee, Us
    View
  • Amazon
    Sr. Product Marketing Manager,
    Amazon Apr 2022 - Mar 2023
    Seattle, Wa, Us
    Grew a digital marketing program for an Amazon retail category by 200% YoY while meeting performance goals. Managed $1.5M per month in media buys that delivered over $5M in monthly revenue. Stood up and managed a program that utilized influencer/creator content in social media ads. Launched partnerships with Snapchat and TikTok. Created the video ads program. Managed internal stakeholder relationships and external agencies.
    View
  • Jll Technologies
    Sr. Product Marketing Manager
    Jll Technologies Sep 2021 - Apr 2022
    Chicago, Il, Us
    Managed strategic initiatives focused on product lead growth and customer satisfaction while working with key stakeholders. Championed customer experience and engagement, strategic positioning and messaging. Conducted industry and customer research to inform the product roadmap and project priorities. Analyzed results and delivered insights. Lead content creation and distribution strategy.
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  • Zigy
    Marketing Director
    Zigy Aug 2020 - Aug 2021
    Los Angeles, Ca, Us, Ca, Us
    As a leader and hands-on contributor, lead all marketing and sales enablement initiatives to bring a first-of-its kind mobile app to market. Planned and executed global communications and customer experiences across multiple channels including web, in-app, push, email, social, paid media, and influencer marketing. Managed relationships with clients, partners and vendors. Developed the voice and communication strategy for the brand. Analyzed campaign results and made data-driven decisions every day.
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  • Dynamicaction (Acquired By Edited)
    Product Marketing Director
    Dynamicaction (Acquired By Edited) Oct 2015 - Apr 2020
    Redwood City, Ca, Us
    Planned and executed marketing strategies and implemented marketing technologies to drive business in NA and EMEA markets. Planned and produced strategic content including ebooks, product sheets, whitepapers, video, website, blog and webinars. Drove innovation and marketing excellence throughout the organization.
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  • Sally Beauty
    Director Of Digital Innovation
    Sally Beauty Sep 2014 - Oct 2015
    Denton, Texas, Us
    Planned and activated digital strategies and technologies to drive business. Supported development of web, mobile, loyalty, advertising, email marketing, social media, local, content marketing, omni-channel initiatives, international digital marketing and international e-commerce. Drove innovation and digital excellence throughout the organization.
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  • Gdd Interactive
    Digital Marketing Strategist
    Gdd Interactive Jul 2011 - Jul 2014
    Dallas, Tx, Us
    Digital marketing strategy and business development. This role transitioned into a full-time role as the digital director for Conn's. Champion digital marketing strategy and digital properties for Conn's HomePlus. Analytics, forecasting and budgeting. Development and management of conns.com, es.conns.com, English and Spanish mobile sites. Strategy and creation of new digital properties, email programs, social marketing, video strategy and execution. Acquisition strategies including SEO, SEM, and display. P&L responsibility and vendor management.
    View
  • Hdvms - True.Com
    Director Of Product
    Hdvms - True.Com May 2004 - Mar 2011
    Us
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  • Match.Com
    Senior Product Manager
    Match.Com Apr 2001 - May 2004
    Dallas, Texas, Us
    View
  • Verizon Wireless
    Marketing Manager
    Verizon Wireless Jan 2000 - Jun 2001
    Basking Ridge, Nj, Us
    View
  • Cs Wireless (Acquired By Mci)
    Manager Of Internet Services
    Cs Wireless (Acquired By Mci) Mar 1997 - Jan 2000

Tina Hodson Skills

Leadership Product Marketing Direct Marketing B2c E Commerce Social Media Strategic Partnerships Hubspot Online Marketing Digital Strategy Account Management User Experience Software As A Service Mobile Marketing Web Design Digital Media Business Development Behavioral Targeting Content Marketing Quantative Analysis Market Research Competitive Analysis Digital Marketing Sales Enablement Lead Generation Integrated Marketing Customer Relationship Management Google Adwords Web Content Creation Seo Strategy Interactive Marketing Online User Experience Mobile Applications Mobile Advertising Online Advertising Marketing Automation Demand Generation Microsoft Office Interactive Advertising Affiliate Marketing Social Marketing Business To Business Marketing Social Networking Product Strategy New Business Development Social Media Advertising Product Management Business Requirements Go To Market Strategy Search Advertising Google Analytics Conversion Optimization Salesforce Marketing Cloud Social Media Marketing Website Management Multi Channel Marketing Email Marketing Display Advertising Customer Acquisition Management Project Management Organic Search Google Ads Marketing Strategy Analytics Mobile Devices Adobe Creative Suite Webmaster Services Search Engine Optimization Ppc

Tina Hodson Education Details

  • Southern Methodist University
    Southern Methodist University
    Networking Technologies Program
  • The University Of Texas At Arlington
    The University Of Texas At Arlington
    Bachelor Of Arts - Ba

Frequently Asked Questions about Tina Hodson

What company does Tina Hodson work for?

Tina Hodson works for Varsity Spirit

What is Tina Hodson's role at the current company?

Tina Hodson's current role is Digital Product Manager.

What is Tina Hodson's email address?

Tina Hodson's email address is th****@****zon.com

What is Tina Hodson's direct phone number?

Tina Hodson's direct phone number is +197296*****

What schools did Tina Hodson attend?

Tina Hodson attended Southern Methodist University, The University Of Texas At Arlington.

What skills is Tina Hodson known for?

Tina Hodson has skills like Leadership, Product Marketing, Direct Marketing, B2c, E Commerce, Social Media, Strategic Partnerships, Hubspot, Online Marketing, Digital Strategy, Account Management, User Experience.

Who are Tina Hodson's colleagues?

Tina Hodson's colleagues are Kelly L. Proctor, Jennifer Ivey, Elena Halterman, Kathleen Wisniewski, Joey Carter, Elizabeth Greco, Chris Steward.

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