● Marketing Strategy Planning and Execution:- Crafted comprehensive marketing strategies for eight industrial sectors across Greater China, including automation, Industry 4.0, steel, rubber and plastics, motors, cement, and aerospace.- Orchestrated trade shows, seminars, forums, and product launches, and developed advertising strategies.- Formulated and supported distributor activities and coordinated product training and conferences.● Digital Marketing Transformation:- Led digital transformation to boost online presence through website and social media expansion- Deployed targeted email campaigns and leveraged Salesforce to refine marketing effectiveness and data accuracy.- Initiated a live streaming platform, pioneered global flash sales, and accelerated sales cycles.- Established a partner platform providing 24/7 support to 84 distributors, bolstering brand trust. ● Content Marketing and Brand Management:- Directed the creation of press releases, articles, case studies, and white papers.- Curated brand communities and managed official accounts, tripling content engagement.● Market Trends and Competitive Intelligence:- Monitored market trends and competitor activities, cultivated media relations, and conducted news monitoring.Achievements:● Sales Growth: Integrated cross-departmental collaboration to achieve a 15% revenue increase, reaching €360 million in 2021, and an 8.8% growth to €390 million in 2022.● Digital Marketing Effectiveness: Drove a 100% increase in website clicks, elevated email open rates to 40%, and optimized online lead management for significant impact.

● Media and brand management, annual marketing budget planning and execution, including large-scale exhibitions, seminars, PR events, magazine promotions, and press release writing.● Conduct annual evaluations, training, and marketing support for HKTW distributors.● Analyzed market trends, tracked competitor activities, monitored industry-related news.Achievements:● Partnered with an 11-person team to drive 3-5% annual revenue growth across Hong Kong and Taiwan, culminating in record revenue of 1.1 billion TWD.

● Planned and executed marketing initiatives in the United States, collaborating with American art institutions, organizing cross-border performances, and hosting events to elevate the presence of Taiwanese arts in North America.● Orchestrated 6 visual arts exhibitions and over 7 large-scale performing arts performances.Achievements:● Project leader for the summer outdoor arts festival featuring the 'Forgotten Joy Ensemble Ethnic Music Band' at the Lincoln Center in New York. (08/2007)● Cloud Gate "Wild Cursive" performance for "Next Wave" arts festival at Brooklyn Academy, responsible for media relations. (10/2007)

● Procured key components for laptops and servers, collaborating with R&D on specifications and pricing.● Coordinated supply chain operations to ensure timely delivery, evaluated prices, and negotiated effectively.

● Resolved quality issues for motherboards and server products from Japanese clients (Hitachi, Fujitsu).● Facilitated the creation of 8D reports and assessed issues through DOA/RMA data analysis.

Acting as the main liaison for Japanese client Casio, overseeing project management to ensure timely delivery of software and fulfillment of client needs.