Tina Kaichis Email & Phone Number

Toronto, On, Ca

Lead marketing and communications for CloudMD. My mandate includes the development and execution of the brand strategy to integrate the 15 organizations that are part of the CloudMD group of companies, driving brand awareness and demand generation, managing the marketing team (agencies, freelancers and internal resources) sales enablement and representing marketing as a key member of the ESG committee. CloudMD is an innovative North American healthcare service provider focused on… Show more Lead marketing and communications for CloudMD. My mandate includes the development and execution of the brand strategy to integrate the 15 organizations that are part of the CloudMD group of companies, driving brand awareness and demand generation, managing the marketing team (agencies, freelancers and internal resources) sales enablement and representing marketing as a key member of the ESG committee. CloudMD is an innovative North American healthcare service provider focused on empowering healthier living, by combining leading edge technology with an exceptional national network of healthcare professionals. CloudMD's industry leading workplace health and wellbeing solution, Kii, by CloudMD supports both employees and students with a personalized and connected healthcare experience that delivers superior clinical health outcomes, consistent high satisfaction and measurable ROI for payers. Kii includes access to a comprehensive set of services including Employee and Family Assistance Program (EFAP), Student Assistance Program (SAP), Mental Health, Telemedicine, Occupational Health, Assessments and Absence Management, all accessed either via a 24/7 phone line or fully integrated digital platform. Show less

Toronto, Ontario, Canada

With deep B2B marketing and communications experience across a variety of industries in markets around the world, I help organization diagnose their marketing challenges, then develop and execute a plan that delivers results. My support can be enlisted on a full-time, interim or consulting basis.Marketing in the digital and social age is constantly evolving and requires a passion and patience for constant learning, upgrading of skills and extensive data analysis. I help organizations… Show more With deep B2B marketing and communications experience across a variety of industries in markets around the world, I help organization diagnose their marketing challenges, then develop and execute a plan that delivers results. My support can be enlisted on a full-time, interim or consulting basis.Marketing in the digital and social age is constantly evolving and requires a passion and patience for constant learning, upgrading of skills and extensive data analysis. I help organizations identify what’s most needed and prioritize an action plan based on corporate goals and resources required to achieve results. My services include:• Development of a full scope marketing strategy including specific digital and social media plans.• Support with internal resource development and hiring as well as creating RFPs and partner agency selection. • Content marketing support – including idea generation, editing and activation.• Consulting support for client and partner meetings and initiatives.• Development and execution of aligned communications and PR strategies.As a leader who can operate at a strategic and executional level, I roll up my sleeves and provide support where it is needed the most. Show less

Toronto, Ontario, Canada

Led global marketing and communications for LifeSpeak as the first VP, Marketing for the organization. With the mandate of driving brand awareness and demand generation, I established and built the marketing function and team (agencies, freelancers and internal resources), established KPIs and achieved significant positive results across all key performance metrics.LifeSpeak (TSX: LSPK) is a leading software-as-a-service platform provider of mental health and total wellbeing education… Show more Led global marketing and communications for LifeSpeak as the first VP, Marketing for the organization. With the mandate of driving brand awareness and demand generation, I established and built the marketing function and team (agencies, freelancers and internal resources), established KPIs and achieved significant positive results across all key performance metrics.LifeSpeak (TSX: LSPK) is a leading software-as-a-service platform provider of mental health and total wellbeing education for organizations committed to taking care of their employees and customers. Show less

Reporting to CEO provided strategic marketing guidance and developed a B2B marketing strategy for a leading HR consulting firm.

Toronto, Canada Area

Built and led a high-performing 17-person team (4 Director level direct reports) of marketing professionals responsible for bilingual marketing, communications, market intelligence, and member experience at CFIB. Major areas of focus included building brand awareness; member acquisition and building member engagement.The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses with 97,000 members across every sector and… Show more Built and led a high-performing 17-person team (4 Director level direct reports) of marketing professionals responsible for bilingual marketing, communications, market intelligence, and member experience at CFIB. Major areas of focus included building brand awareness; member acquisition and building member engagement.The Canadian Federation of Independent Business (CFIB) is Canada’s largest association of small and medium-sized businesses with 97,000 members across every sector and region. Show less

On an interim basis provide strategic marketing guidance (marketing strategy/plan development) and executional support for digital marketing and communications for small to mid-size firm organizations across a diverse range of industries. Major engagements during this frame included:Provided B2C marketing services to support customer acquisition efforts across multiple channels of distribution for startups in the Cyber Security and Home Security industries.

Toronto, Canada Area

Led B2C brand strategy, communications, public relations, social media and managed marketing budget for Canada's leading non-profit youth business education organization. Key brand related accomplishments included successfully leading a rebrand and supporting brand awareness initiatives by growing JA Canada's social media audience by 300% using a strategic combination of thought leadership and promotional content.

Toronto, Canada Area

Provided marketing consulting services to software companies and financial institutions. Engagements included the development of public relations and social media strategies for a new charitable product launch and supporting the launch of a major new bundled offering from a top five Canadian financial institution.

Toronto, Canada Area

Led the development and execution of Quickplay's marketing communications strategic plan on a worldwide basis. Supported customers and partners with best practices for marketing multi-screen services. Established Quickplay as the thought leader in the mobile video industry using public relations (20% YOY in media coverage) and a speaking and awards program resulting in prestigious speaking engagements and multiple first time award wins.

Directed the development and execution of Globalstar Europe’s (GESS) marketing strategies and budget. Managed the GESS marketing team and international Web Systems and Design team.

Toronto, Ontario, Canada

Mba

Education record

Education record

Bachelor Of Commerce - Bcom