- Create and design dashboards, authoring reporting and troubleshooting BI reporting using Looker, Tableau, Google Tag Manager, and GA4- Execute best practice media performance measuring and analysis (ROAS, CAC, CM, CR) to determine factors that influence KPIs on Search and Paid Channels- Perform advanced, exploratory, and analysis on diverse data sets, writing and running SQL queries - Effectively communicate complex analyses to stakeholders, through compelling writing, presentation decks and storytelling- Collaborate to the development of performance forecasting and planning tools

-Lead digital marketing directives including strategy, driving transformation in marketing campaigns, managing online marketing programs (display, mobile, video, social, SEM, programmatic and affiliate), developing omni-channel marketing strategies, building customer loyalty through CRM, leading planning and marketing operations, and implementing marketing automation & technology-Develop strategy generating 30% customer acquisition efficiency leveraging D2C best practices-Develop and execute contemporary digital marketing strategies to elevate brands for start-ups and large companies, B2C and B2B marketing, integrated campaign development, ecommerce and strategy consulting-Collaborate between cross-functional teams delivering compelling value propositions to users-Data analysis infrastructure set up and optimizations-Conduct analysis on SQL, Tableau, Google Analytics, Google Tag Manager to gain insights and data analysis

-Implementation of B2B/SaaS paired with consumer facing content strategy and distribution-Identification of custom KPI standard around social, earned and owned media-Content driven demand generation with strategic placements and partnerships-Identifying new methods of leveraging social advertising-Fully integrated strategic marketing for measurable consumer connection with the brand-Direct increase in brand awareness with new KPI standards

-Recruited and trained marketing team specializing in social and brand management -Effectively managed forecasts & budgets on P&L (growth 30%+ MoM, profitability reached by Month #4)-Primary Industries: ECommerce, entertainment and mobile-Gained expertise at community management, email marketing, social promotions, influencer marketing, social media policy, go-to-market strategy, film marketing strategy-Developed cohort analysis by channel and by vertical, detecting patterns in consumer behavior similarities -Identified digital media opportunities with existing and prospective clients and cultivate relationships-Drove interactive marketing campaigns producing demand for brands increasing UV by 20%-Collaborated with agency cross functional teams to deliver cohesive business solutions and strategies-Developed and executed all measurement and analysis plans for web, marketing and business. Omniture & Google Analytics, social media listening and management to support clients analytics needs for improving traffic, campaigns performance, designs and revenue-Inform strategic direction and oversee the digital marketing strategy and planning functions by working with clients or client services, design and engineering teams; combined qualitative analysis with weekly/monthly and ad-hoc performance reports to provide interpretation, insights and recommendationsProjects:Cult Cosmetics-Created #1 community of Nail Art fans on Facebook: 1.7M likes with $40k media budget-Converted audience into 200K UVs/mo and 150K active emails-Featured and partnered with in Refinery29 and WWD -70% increase in customer acquisition efficiency across social channels-Hypertarget and develop audience on a new product to market, 500K active emails acquired within 6 monthsSocial Commerce-Implementation and industry research of vertical specific categories across social channels for commerce -Launched product feature determine customer profile and optimized SEM campaigns by 40%

-Found, evaluated and negotiated placements with online publishers for PPC, CPM, CPA, rev. share and display campaigns-Developed and executed media buys using Google Adwords, Yahoo/Bing AdCenter, Facebook -Performed campaign analysis directly relevant to optimization and planning and buying decisions-Managed the creative development and execution to support the online media efforts including copywriting, creative direction and landing page optimization

-Fundamentals in Engineering (FE) and Land Surveying in Training (LSIT) license holder-Project Manager of 50 completed construction developments in the greater Los Angeles area -Body of work: SUSMP, drainage, street, street lighting, radius, topographic plans; entitlements, land development compliance, subdivision processes