Tina K. Email & Phone Number

Pittsburgh, PA, US

Canonsburg, PA

As a learning content specialist, I work with the Learning Technology and Governance Team in the daily operations of a learning management system, content management system, content delivery system, and learning experience platform. *Serve as a liaison with operations and content owners (subject matter experts).*Plan and organize projects.*Update existing.

Waynesburg, PA And Morgantown, WV

• Developed and implemented communications, marketing, and advertising campaigns for clients in healthcare, engineering, insurance, agriculture, community development, and nonprofit industries.
• Collaborated with subject matter experts, coordinated media campaigns, and managed creative specialists to ensure effective campaign execution.
• Adept at identifying business or consumer segments through demographic research to achieve a return on ad spend while reaching key audience segments… Show more Developed and implemented communications, marketing, and.
• Adept at identifying business or consumer segments through demographic research to achieve a return on ad spend while reaching key audience segments.
• Developed business, engaged customers, and recruited creative specialists.
• Planned projects, managed budgets, and supervised (5-10) contractors for each campaign.

Canonsburg, PA

• Facilitated in-person, e-learning, and virtual education via a learning management system.
• Developed curriculum to meet university requirements and student engagement.
• Implemented instructional design methods for adult learners.
• Successfully transitioned course from in-person to hybrid to virtual web-based learning, harmonizing synchronous and asynchronous learning with content.
• Created course content, updated existing content, and revised course materials.
• Served on… Show more Facilitated in-person, e-learning, and virtual education via a learning management system.

Morgantown, WV

• Created and implemented strategic marketing and communications campaigns for four service lines in accordance with Medicaid guidelines to increase referrals.
• Developed and managed marketing campaigns, ad buys, budgets, vendors, and media for four service lines.
• Led creative direction in developing brand guidelines and advertising assets for television, print, direct mail, radio, and web.
• Coordinated projects with management, physicians, medical staff, patients, vendors… Show more Created and implemented strategic marketing and communications campaigns for four service lines in accordance with Medicaid.
• Coordinated projects with management, physicians, medical staff, patients, vendors, media, and hospital departments.
• Collaborated and supported the management team on organizational construct and sale of the firm.

Morgantown, WV - Washington, PA

• In a client-facing role, utilized a consultative style sales approach and effective listening skills to develop territory and accounts.
• Developed new clients and implemented a sales strategy to reach revenue goals every quarter.
• Consulted with business owners to create marketing offers.
• Scheduled mailings and managed contracts.
• Collaborated with graphic designers to create postcards and flyers.

Cincinnati, OH

• Managed point-of-sale activities, including marketing campaigns, competitive analysis, maintaining customer relations, providing training, and promotions management.
• Designed network-specific and sales training programs for 4,000 customer service representatives in the Ohio, Indiana, West Virginia, and Kentucky territories.
• Met 100% of training goals.
• Managed budgets and vendors
• Coordinated and collaborated with area managers and customers to deliver communications… Show more Managed point-of-sale activities, including marketing campaigns, competitive analysis, maintaining customer relations.
• Coordinated and collaborated with area managers and customers to deliver communications strategies to increase network share.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, 4.0

Professional Certificate, Digital Marketing

Bachelor Of Arts, Communications, Multimedia Design, Creative Direction, Tv/Video Production