Tina Lee Email & Phone Number

Hong Kong

Hong Kong SAR

• Conduct in-depth study on marketing strategies and campaigns’ performance, to provide business simulation and media investment projections
• Assist in commercial strategic pricing planning to recognize revenue growth opportunities on different product verticals
• Work with internal stakeholders located in both Singapore & Hong Kong on project strategies planning, and take lead to coordinate with marketing teams on execution plan to achieve project KPIs
• Participate in UX, UI… Show more
• Participate in UX, UI improvement planning with designers, product and tech teams in headquarter to enhance user experience
• Collaborate with different marketing function teams to develop campaign growth strategies

• Executed and managed always-on marketing campaigns on digital marketing platforms through data-driven optimization approach by evaluating daily/weekly/monthly business performance to achieve KPI
• Developed new performance review tools/ dashboards and conducted detail performance analyze on channels/ campaigns performance in assisting the business strategy planning
• Worked closely with internal stakeholders across data, business operation teams on data governance

• Coordinated with top hotel management team in developing short-term / long-term selling strategies to execute complex projects within budget constraints.
• Recognized pricing positioning opportunities by evaluating daily business performance and managing inventory levels effectively.
• Organized review meetings with managerial staff through in-depth study related to historical trends and providing forecast based on elicited outcomes.
• Orchestrated several aspects ranging from… Show more
• Orchestrated several aspects ranging from revenue service subscription to strategy formulation and inventory control, enhancing business growth. Devised and directed GC Revenue Management on Hire (RMH) South Team to.
• Played a key role in sub-regional / city level strategic roadmaps, as well as assisting sub-regional director on numerous occasions regarding revenue management tasks.

Hong Kong

• Provided support for regular meetings with general manager and senior leadership by managing entire procedure with dedicated attention.
• Refined room inventory management through productive rate positioning to increase top-line revenue
• Conducted detailed segment base / trends analysis as well as devised pragmatic strategies to prepare revenue forecasts.
• Delivered several recommendations while presenting summarized reports constituting key facts and booking trends… Show more
• Delivered several recommendations while presenting summarized reports constituting key facts and booking trends.
• Utilized proven expertise to designed diverse review tools for provision of in-depth and factual analysis. Show less

Hong Kong

• Documented performance reports for daily inventory control to improve cash flow and profitability.
• Examined and tracked market trends, competitors' activity / pricing strategy to attain customer acquisition.
• Ensured key participation in budget preparation by delivering multifaceted revenue analysis and developing strategic business goals.
• Provided critical insights to senior management and different departments to streamline hotel operations.
• Transitioned revenue… Show more
• Transitioned revenue management architecture and modified relevant reports in adherence to new system for facilitating informed decision-making based on data-driven analytics. Show less

Hong Kong

• Prepared Hotel Performance Reports on Daily, Weekly and Monthly basis
• Prepared Market intelligence reports (Market situation, Competitor pricing and On The Book situation)
• Assisted Revenue Manager in preparing Yield Meeting materials
• Cross Checking OTA Rate Parity
• Utilize Revenue Management System for report generation
• Prepare Seasonality & Major Events Chart