- Reshaped the clinical trial programme and commercial strategy - Supervised EU clinical trials through to publication and provided clinical and commercial support for an FDA trial- Co-authored paper on health economics published Jan 2020 in J Vasc Access

Physeon is a wholly owned subsidiary of Novintum Medical Technology GmbH, a strategic management company that oversees the development and commercialization of new innovations in healthcare.

Responsible for the CRM vision, strategy, and roadmap. Part of the new Digital Strategy COE, developing the foundation platform to enable digital marketing transformation. - Provided leadership for the integration of Gambro and other organisational changes- Managed license utilisation and capital expenditure. Supported global contract negotiations- Partnered with the Marketing COE, Country Leadership, IT and other Commercial Functions to develop systems and processes in line… Show more Responsible for the CRM vision, strategy, and roadmap. Part of the new Digital Strategy COE, developing the foundation platform to enable digital marketing transformation. - Provided leadership for the integration of Gambro and other organisational changes- Managed license utilisation and capital expenditure. Supported global contract negotiations- Partnered with the Marketing COE, Country Leadership, IT and other Commercial Functions to develop systems and processes in line with business priorities- Developed collaboration platforms for Product Launch Show less

Developed and implemented programmes to optimise ROI by improving sales and marketing effectiveness. - Established Sales & Marketing Effectiveness Councils in key ECEMEA countries and trained over 500 people in standard processes for targeting, planning, selling skills, sales management, sales coaching and launch readiness- Completed a Salesforce.com implementation in EMEA across 14 countries and 5 business units- Worked with Country Management to analyse and address specific… Show more Developed and implemented programmes to optimise ROI by improving sales and marketing effectiveness. - Established Sales & Marketing Effectiveness Councils in key ECEMEA countries and trained over 500 people in standard processes for targeting, planning, selling skills, sales management, sales coaching and launch readiness- Completed a Salesforce.com implementation in EMEA across 14 countries and 5 business units- Worked with Country Management to analyse and address specific Commercial Excellence needs Show less

Led a team of Marketing Managers and worked with affiliates and distributors to transform an opportunistic IV Solutions export business into a $250m franchise in Anaesthesia, Oncology, Nutrition and IV Systems.

Managed the launch and life cycle for the IV and Oncology franchiseIntegrated Asta Medica (Oncology) Bieffe (IV) and Ohmeda (Anaesthesia) acquisitions

Led a $20m business providing pharmacy manufacturing services and drug delivery systems to the National Health Service

Winner of the Euro Elite competition for highest sales performance

Sales representative, following relocation from Australia to the UK

Managed Cardiovascular (Meadox) and Pain Management (BARD) portfolios

- Worked with Ogilvy & Mather on more than 30 direct mail campaigns, 5 press campaigns and 2 TV commercials. - Managed all Amex sponsorship activities including the Masters Golf Tournament and American Express Restaurant Awards- First point of contact for the media, government and community, managing media releases, launches, statements and speeches