1. Supporting founder in maintaining brand integrity and vision throughout all launch and growth stage initiatives including: brand brief composition, language bible, logo design, investor deck creation, website design and content development, book scripting and proposal crafting, and company launch/media events.2. Working with founder on developing language for Seam Siren business plan, media kit, press releases, website content, and social media messaging. 3. Collaborating with production and marketing resources to ensure adherence to the heart and vision of the Seam Siren brand. 4. Working along side founder on the development of her Learning to Listen book. Responsibilities include plant research to development anecdotal plant medicine chapters, founder biography story crafting, fact checking, interviews with founder, her colleagues and associates, and copyediting.

1. Commissioned to produce five to seven plant-based grab n’ go meals and protein bars that could be sold within Kure’s already existing three retail environments. 2. Later invited to create recipes for a juice cafe, Kure Kitchen. These recipes included made-to-order salad, macro bowls, soups, hot beverages, hot breakfast bowls, plant mylks, blender bowls, and superfood smoothies.3. Revised their cold-pressed juices in order to reduce sugar content, and to utilize more interesting/functional fruits, vegetables, herbs, teas, and aromatics.4. Invited to craft 3 oz. functional juice shots using Chinese, Ayurvedic, and adaptogenic herbs for Detoxing, Relaxation, Digestion, Immunity, Energy, Libido, and Focus.Recipe development services included:• original recipe creation for review, sampling, and testing.• detailed + editable recipe costing using Haute Health's Propriety costing solution.• Creative, cross-utilization of ingredients for recipe stream-lining and cost benefit.• Produce and dry good vendor research for the securing of adequate wholesale pricing.• Commissary and in-store culinary staff trainings for streamlined production.• Hosting of wellness classes to educate staff on the health benefits of each recipe and product.• Creation of PAR, inventory, and order sheet documentation, and implementation of these operations. • Drafting of recipes in batch including weight/volume conversions and yields to accurately define measurements and ensure consistency.• Cooperation with county/state officials to ensure the proper handling of food, and adherence to all state and federal regulations.• Analyzed nutrient data and supported in editing of labels for prepackaged food products. 5. Supporting in third-party retailer product distribution. Consulting with HACCP officials, establishing and nurturing sales pipeline, and abiding by food distribution laws & regulations.6. Supporting in online community development (blogging, social media support, etc.)

1. Works cohesively with Meriwether Group principles to provide brand acceleration support to consumer brands in the F&B, health, fitness, beauty, and wellness industries. Clients include Alma Chocolate, Dragontree Spa, Dragon Herbs, Restore 4 Life, ABC Carpet & Home, and many others.2. Guides founders and entrepreneurs through developmental and marketing best practices for their culinary, and/or wellness brands and businesses.3. Provides strategic counsel for publishing projects relative to health, wellness, and clean eating.4. Provides creative direction and content creation for F&B, and wellness books, articles, and periodicals. 5. Develops original recipes for early and growth-stage juice bars, cafes, and pre-packaged meal delivery services who offer plant-based, farm-to-table, and raw cuisine. 6. Provides expert guidance and support for licensing and collaborative opportunities between aligned beauty, health, nutrition, and wellness lifestyle brands. 7. Serves as project manager for the implementation, launch, and maintenance of all wellness consulting, culinary, and publishing engagements. 8. Served as project manager for the booking of author speaking engagements, book signings, media appearances, workshops, seminars, and tele-summits related to Heed Your Call.9. Developed and managed corporate sales pipeline for Heed Your Call. Markets included: consumer brands, financial and legal institutions, scholastic venues, technology companies, and independent bookstores.10. Developed, implemented, and managed all social media campaigns and communications relative to Heed Your Call.11. Created original content for social media and marketing campaigns to be executed via multiple platforms including internal and external blogs and newsletters, Facebook, twitter, Linkedin, google+, pinterest, instagram and goodreads.12. Was the content writer, researcher and editor for MWG book projects.