Tina Luft Email & Phone Number

Geneva, Switzerland

Biarritz, Nouvelle-Aquitaine, France

Europe

Working on multiple global projects with established design agencies and brands. Strong technical understanding and problem solving. In addition, I provide hands on graphic design, leading multiple projects for the travel, sports and catering / event industries. Special interest is Corporate Design / Branding, Editorial Design / Layout and Photography. I am also working with a close network of specialised people. PRINT: - Corporate Designs and Brandings - Editorial design (print run up to 60.000, up to 27 languages) - Advertising (magazine ads, flyers and posters) - Sales Presentations, Press releases, Brand books - Photo retouching (product shots, Industrial photo simulations) - Textile Graphics WEB: - Screen Design - Graphic Design for Social Media - Website supervision: Organiser, content creator (text, photo, video) and manager using Typo 3 VIDEO - Camera (Events, Documentation, Action) - Postproduction PHOTO - Action, in particular Snowboarding - Landscapes - Travel WRITING - news for action sport participants - interviews with athletes - editorial writing

Europe

I am working with a strong focus on performance sports apparel for client initiated projects, as well as own innovative concepts. This includes technical textiles such as wetsuits, mountain wear, compression sports wear or wearable electronic textiles. Advanced materials, market opportunities and true benefits for the end user lead my designs. Special interests are wearable technology and action sports. Services include research, range planning, concepts, design and development.

St. Jean De Luz, France

- Responsibility for the improvement of technical product features.- Innovation presentations at global meetings.- Creation, maintenance and presentation of collection colour groups.- Maintenance of technical files and sample quality control.- BOMs setup­ and maintenance of products in PLMA.- Conception of technical garments.- Research at global trade shows and on design research trips.- Marketing support for catalogues and POS material.

Steinhausen, Switzerland

- Creation & maintenance of product tech packs- Illustration of technical design sketches- Design garments for special market requests- Oversee of pre-production samples and communication of relevant amendments to factory- Maintaining and undertake fabric and garment testings (e.g. compression testing, wear tests)- Fabric development & re- developments- Oversee of Lab dips, fabric, accessories approvals & standards- Assist fittings- Work closely with design, sourcing, production & development team overseas- Factory visits in SE Asia

Innsbruck, Austria

Media Design: responsible for print, video and web projects

Munic, Germany

Introduction to editorial writing & design and web media.

Master Of Arts (M.A.), Sport Produkt

Research: innovative ideas for a surfer‘s wetsuit within the fields of wearable electronics, sustainable design and graphic design Course.

Master Of Fashion And Textiles (Exchange Semester)

Focusing on sports textiles and innovation with courses about: Sportswear and performance textiles, Product development and engineering.

Bachelor Of Arts (B.A.), Mediendesign, With Distinction

Course modules: Print-, video-, web design courses, Special Design Analysis, Design Theory, Photography, 3D Character Animation, Marketing.