Tina Ly's Location
Los Angeles Metropolitan Area, United States, United States
Tina Ly's Contact Details
Tina Ly work email
- Valid
Tina Ly personal email
n/a
About Tina Ly
Hi! My name is Tina and I am currently a Social Media Marketing Specialist at Decoded Digital Agency, having earned my Bachelor's degree in Business Administration from the University of California, Berkeley, Haas School of Business. My expertise encompasses digital and social media, project management, marketing strategy, short-form video editing and production, as well as content creation and ideation.Let's connect! Send me a DM or email me at tinaly58@berkeley.edu
Tina Ly's Current Company Details
Tina Ly Work Experience Details
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Emboldy FellowEmboldlyLondon, Gb
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Social Media Marketing SpecialistDecoded Digital Agency Jan 2024 - Present- Spearhead pre-launch social strategies for various clients, focusing on content creation, branding and influencer marketing- Execute monthly content creation shoots, producing 15+ assets per month for use on the client’s socials, email and website- Facilitate bi-weekly strategy sessions with the client to align with project timelines, ensuring seamless communication- Build a robust influencer marketing strategy to drive brand awareness, weighing creator rates, budget and ROI potential -
Brand AmbassadorAlbertsons Feb 2023 - Jan 2024Boise, Idaho- Served in Albertsons Brand Ambassador program, creating short-form video content and still imagery for Signature Select- Garnered 6K+ views across TikTok and Instagram content, implementing storytelling strategies to enhance engagement- Monitored industry trends across social to inform content strategy, maintain relevancy and drive audience growth- Collaborated with Albertsons to align on key talking points and brand value propositions to build content scripts -
Digital Marketing SpecialistFairmont Pharmacy Sep 2023 - Dec 2023- Optimized Google and Yelp listings to amplify online visibility and engagement, achieving a 35% surge in web traffic- Captured and supplied 155+ pieces of still imagery to leverage on the client’s Yelp and Google My Business (GMB) profiles- Enhanced audience reach by 27% using SEO tactics, optimizing captions, and maintaining listings on Yelp and GMB
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Project CoordinatorPremier Nutrition: The Good Energy People May 2022 - Dec 2022Emeryville, California, Us- Managed projects alongside the packaging development and digital marketing teams for Premier Protein and Dymatize- Implemented a workflow strategy that decreased timeline delays by 21% and increased operational efficiency by 17%- Coordinated with internal teams and external partners to ensure packaging design and manufacturing aligned with launches- Developed and published social media content for Dymatize, achieving more than 155K views across major platforms -
Business Development And Marketing InternParabolic, Llc Dec 2021 - May 2022- Grew Parabolic’s TikTok following by 200% by launching a content strategy focused on job market insights and education- Conducted in-app market research to identify trends, evaluate competitors and detect growth opportunities for the company- Achieved 60K+ views across all short-form video content posted to TikTok, reaching consumers in over 10 countries- Analyzed performance metrics to derive insights on audience demographics and inform future short-form video ideas -
Television DirectorBusiness Careers In Entertainment Club (Bcec) - Berkeley Chapter Dec 2020 - May 2021Berkeley, California, Us- Conducted weekly training workshops for 8 committee members in marketing strategies, industry analysis, and trend monitoring.- Utilized Adobe Photoshop and Illustrator to design over 10 movie posters for project promotions.- Formulated and executed comprehensive marketing plans for a key production, culminating in the successful launch of its promotional trailer. -
Television Committee MemberBusiness Careers In Entertainment Club (Bcec) - Berkeley Chapter Jan 2020 - Dec 2020Berkeley, California, Us- Led the organization and promotion of a successful all-women television industry panel, drawing an audience of over 100 students.- Crafted and presented engaging talks on the television sector to 40 committee members.- Showcased proficiency in cold emailing, event coordination, and promotion of various club events.- Engaged actively in weekly professional development sessions with a diverse group of 100+ members.
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Brand Marketing ConsultantUniversity Of California, Berkeley, Haas School Of Business Aug 2020 - Dec 2020Berkeley, Ca, Us- Analyzed extensive market data for a prominent Medical Device & Healthcare firm to define the product’s value proposition, boosting consumer engagement and sales by 38%.- Identified and capitalized on marketing trends across social media, live events, and influencer campaigns, enhancing product awareness by 56% in targeted demographics.- Developed and implemented a strategic marketing plan that significantly elevated brand visibility and consumer interest. -
Consumer Insights AnalystUniversity Of California, Berkeley, Haas School Of Business Aug 2020 - Dec 2020Berkeley, Ca, Us- Developed a data-centric marketing approach for a Fitness Club, leading to a 30% rise in client acquisition for their online program.- Conducted market and competitive analyses to derive insights, informing product and marketing strategies.- Initiated consumer research studies to identify key demographic trends within the fitness sector.
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Marketing Strategy Analyst InternHand To Hand Relief Organization Jun 2020 - Aug 2020- Constructed strategic campaigns to boost donations and volunteer engagement, resulting in a $5K increase in donations- Developed relationships with 10+ food banks and local businesses to expand the organization’s food donor network, resultingin decreased food waste and increased donations, saving both time and money for the Hand to Hand Relief non-profit- Collaborated with various diverse communities to host in person volunteer events to bring awareness to the organization
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Office AssistantGarrison Honors Center At Orange Coast College Jan 2019 - May 2019- Audited and managed $48,000 in budgets for 16 honor societies, maintaining strict financial integrity through comprehensive audits.- Served as Treasurer for various entities, adeptly overseeing financial resources and producing precise financial reports.- Provided administrative support, ensuring the efficient operation of office activities for a 20-person team.- Delivered superior customer service, effectively managing inquiries and resolving issues across communication channels.
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PresidentAlpha Gamma Sigma Honor Society Sep 2018 - May 2019- Implemented dynamic recruitment tactics, increasing membership and engagement by 60%.- Led the coordination and execution of four major events, boosting revenue by 28%.- Conducted workshops and streamlined event planning processes for over 50 members.- Secured $5,000 in grants to fund academic scholarships for deserving members.
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TreasurerInvestment Club Sep 2018 - May 2019- Managed financial tracking and analysis using Microsoft Excel, enhancing the club’s financial reporting accuracy.- Prepared and maintained precise budget reports, aiding in informed financial decision-making.- Worked closely with faculty and financial analysts to secure essential funding for club events and activities.
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Director Of MediaAlpha Beta Gamma International Business Honor Society Sep 2018 - May 2019- Achieved a 30% increase in membership through targeted social media and email marketing campaigns.- Facilitated collaboration with campus groups for the annual Green Coast Day event.- Led quarterly workshops in resume building, LinkedIn optimization, and personal finance for over 50 members.- Coordinated marketing, advertising, and creative projects, ensuring effective team and stakeholder communication.- Managed project timelines and documentation, securing optimal project execution and delivery.
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Financial AnalystOrange Coast College May 2018 - May 2019Costa Mesa, Ca, Us- Developed weekly financial proposals for the District Administration and Budget Committee, representing the fiscal interests of 23,000+ students in extracurricular activities.- Devised a $1.5 million investment strategy, optimizing returns and liquidity based on detailed financial analyses.- Managed a $10 million budget, allocating funds judiciously across student groups, campus initiatives, and student government.
Tina Ly Skills
Leadership
Event Planning
Microsoft Office
Teamwork
Microsoft Word
Collaborative Problem Solving
Content Strategy
Project Management
Microsoft Excel
Public Speaking
Time Management
Google Slides
Google Docs
Search Engine Optimization
Strategy
Social Media Marketing
Email Marketing
Microsoft Powerpoint
Tina Ly Education Details
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University Of California, Berkeley, Haas School Of BusinessGeneral -
Orange Coast CollegeLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Tina Ly
What company does Tina Ly work for?
Tina Ly works for Emboldly
What is Tina Ly's role at the current company?
Tina Ly's current role is Emboldy Fellow.
What is Tina Ly's email address?
Tina Ly's email address is ti****@****ion.com
What schools did Tina Ly attend?
Tina Ly attended University Of California, Berkeley, Haas School Of Business, Orange Coast College.
What skills is Tina Ly known for?
Tina Ly has skills like Leadership, Event Planning, Microsoft Office, Teamwork, Microsoft Word, Collaborative Problem Solving, Content Strategy, Project Management, Microsoft Excel, Public Speaking, Time Management, Google Slides.
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