Tina Sanders Email & Phone Number

Business Process Optimization, Sales/Marketing expertise, Brand building, Revenue generationMicrosoft partner specializing in strategically building businesses by increasing profit margin, saving time and reducing costs. Responsible for net new sales opportunities through closing business, fulfillment of services, customer success, digital marketing, SEO and product/services development. Primary lines of business include Small/Medium size businesses (cross vertical), Microsoft Corporation, Microsoft Partner ecosystem and Nonprofit organizations.Microsoft Staff - Softies Secret Weapon for Quota Attainment. Beat your metrics and get more time back.Microsoft Partners - Lockstep with MSFT for revenue maximization. Gold & Silver Partnership level status optimization. Co-sell creation/enhancement. Build a MSFT friendly BD/Sales Team structure for max lead gen & rev gen ops.Nonprofit Organizations - maximize revenue for your organization to deliver more mission. • 100% of Microsoft clients achieved quota, beat metrics, built brand and maximized net new sales opportunities.• 100% of Microsoft partner customer maximized profit margin on Gold and Silver MSP, co-sell enablement and business process creation for alignment to Microsoft field teams nationally.• 2X increased fund development in nonprofit sector clients while enabling administrative alignment across business groups to maximize revenue generation for increased mission fulfilment.• Expert in quota attainment, sales strategy, customer service, decision making, presentation skills, client relations, business acumen.• People management - staff recruitment along with training and retention.• Publishing – research, fact checking, content creation, revision, meeting editorial standards, algorithm and data analysis.

South Jordan, Utah, Us

5,300% increase in Microsoft lead closed deal revenue over 2 yearsIncreased Microsoft Marketing funding exponentiallyCemented Global partnership between Experlogix and Microsoft - corporate, field sales, MarketingGlobal M&A - buttoning up all the ramifications within the Microsoft ecosystemMajor branding campaign success leading to maximizing ROICreated connective tissue - corporate, management, marketing, field sales, technical specialists focused on US Sub, EMEA, APAC, LATAM, India, Canada and moreMarketing collateral creation and distributionSet MSFT Global Win-Wire Best PracticeBusiness process optimization - internal and external

American Fork, Ut, Us

Crucial in building the BrainStorm brand and book of business via creation and execution of flagship program in partnership with Microsoft Corporation. Extremely successful in SaaS B2B sales - lead and revenue generation with extremely high close rates. Focus on increase revenue while ensuring the maximization of customer success and ROI. Specialist role in the development and business strategy covering both the United States and International customers. Responsible for team contribution of $40M+ increase in annual corporate revenue. US Partner Program creation and execution, cross functional team collaboration and product launches. Cross vertical expertise including Financial Services, Healthcare, Manufacturing, Automotive, Retail, Transportation, etc.• Top performer in lead generation and revenue YOY since 2012.• Integral in the expansion of BrainStorm’s corporate footprint with Microsoft by over 2.5X in direct revenue.• Creation and management of National Business Development Team – May 2013.• 4X Business Development Team staff growth with full responsibility for recruitment, training, coaching, professional development and retention. • Over 4,000% increase in Business Development lead generation and 700%+ increase in Business Development revenue generation• Co-creation of Customer Successes and Partner Programs – strategy and organization.• Engaged BrainStorm customers including the Federal Express, NFL, PGA, Kaiser, Pfizer, Nationwide, Chrysler, Toyota, Michigan State University, Direct TV, Mercedes, 20th Century Fox, Goldman Sachs, BC/BS, Budweiser, Special Olympics, The Home Depot, Exxon Mobil, American Airlines and many more.

Redmond, Washington, Us

Sales & Marketing Expert covering over $550M in annual Enterprise revenue. Managed Microsoft customer satisfaction & account team relationships with 158 customers and 5 account teams consisting of 70 Sales Reps. • Identification of net new opportunities, new product marketing and net new unique partnerships resulting in increased revenue generation.• Leveraged customer data and insights to design relationship strategies across account segments. Breadth and depth customer experiences used to drive customer advocacy resulting in 100% accounts reached with multiple marketing touches YOY. Analyzed customer sales and marketing data to determine appropriate level of participation at Microsoft sponsored events. • Aligned investments to segmentation model resulting in increased sales pipeline of $303.5M opportunities impacted. Specifically, $302M velocity & $1.5M net new opportunities.• Competitive analysis for design, preparation & execution of plan for separate challenger vs. leader for market share approach.• Successfully executed 180+ campaign and event initiatives annually (25 concurrently), resulting in healthy pipeline, accelerating sales cycle and closing deals. • C-Suite, BDM and ITDM relationship creation/building resulting in three consecutive years of increased NSAT and RMS scores. • 100% success rate for Executive visits with Microsoft’s C-Level team to drive sales and relationships with customer, partner and employee relations.• Collaborated with National Marketing team on initiatives, directives and objectives. Effectively translated conceptual plans and marketing concepts into relevant campaigns for district implementation creating a collaborative approach to business.• Internal & External team building, budget management and customer success with MSFT customers, Sales leadership, Marketing, Account teams, Community Relations, Partners, and multiple business groups resulting in comprehensive “One Microsoft” approach and fiscal success.

Establishment and implementation of master schedule sales cycle of corporate and foundation identification, cultivation, engagement and retention to secure a minimum of $2.5 M annually. Exceeded budget goals by over 200% YOY. Created multi-year strategic partnerships with companies such as Ford, Microsoft, American Express, Time, Inc., PVS, Dow, PWC, BC/BS, Comerica, Caesars Windsor, Denso, Detroit Lions, Kelly Services, Henry Ford Health System, Quicken Loans, etc.• Created new cultivation system utilizing the Benevon Sustainable Funding Model template in event strategy, securing long term corporate, foundation and individual partnerships which surpassed all prior benchmarks resulting in revolutionizing the Benevon model and creating content for subsequent Benevon books. • Leader in Agency strategic planning, creating and executing Resource Development (RD) strategic planning process which increased efficiencies, improved processes & procedures and enhanced visibility which increased collaboration and more funds raised YOY.• Managed budget process, RD staff of 12, agency special events & new initiatives, donor & pledge management and Raisers Edge database management.• Grant research, qualification, cultivation, submission and reporting for project, capital, program and operating grants to foundations, corporations and government sources with a 90% approval rate (industry standard is 45%).• Developed and marketed membership campaigns, recruitment and retention of volunteers, spokesperson for internal tours and community evangelism. Created, reinvigorated and lead multiple volunteer committees including Corporate Outreach, Marketing, Volunteer, Grants, Events and Major Gifts resulting in increased revenue YOY and execution excellence.

Consistently successful in the client acquisition, cultivation and retention. , Client activities include customized fund development campaigns, capital campaigns, Annual Giving, Planned Giving and Special Event Fundraising.Specialize in creating ideal niche for selection of fundraising programs to fit the needs of each organization.Identification, development and maintenance of Corporate Partnerships and donation programs.Individual donor identification and cultivation.Marketing, public relations, advertising and promotional campaigns.Volunteer Program creation, development and maintenance.Grant research, writing and reporting.Measurable client successes include non-profit organizations such as Grosse Ile Co-Operative with a 1,000% increase in annual revenue. Grosse Ile PTO with a 112% annual revenue increase. Delivery of outstanding Executive Coaching Services: including market analysis, goal setting, timelines, and setting measurable success indicators for company owners and their administrative, operational, sales and management staff.

Increased fundraising by $4 million annuallyResponsible for all aspects of Major Donor Program - prospect research, identification, cultivation, solicitation, and retention.Accountable for Annual Giving, Corporate Donation Program. Special Events, Direct Mail Campaign, and donor database management.Created, implemented and managed Planned Giving program - grew to over 100 members in 2 years.Responsible for all special event planning, calendars, timelines and manuals.Simultaneously managed over 50 annual staff and volunteer driven events.Creation, distribution and management of Corporate Events Menu for event sponsorship opportunities. Recruited and retained corporate partnerships with General Motors, Coca-Cola, Hachette-Filipachi, UAW, UPN 50, Heinz, Ameritech, etc.Direct supervisor to 8 staff members and development liaison to Board of Directors.Grant research, identification, writing, cultivation and reporting.Created, implemented and directed multiple Fund Development Committees and large-scale volunteer coordination.Implemented Raisers Edge Fundraising Software for Agency.Strategic Marketing and Public Relations.Responsible for budget planning, reporting and analysis as well as creation and implementation of Development Department SOP's.National, State and Local Speaker.

Sioux Falls, Sd, Us

Direct service agency relation to over 80 Metro-Detroit Community Service Partners. Accountable for agency administration.Responsible for all fundraising activities including event coordination, grant writing, donor development, volunteer coordination, direct mail program, and corporate sponsorship.Served as monthly Newsletter Editor and Volunteer Coordinator.Manager of project development, scheduling, marketing and public relations.

Lee Vining, California, Us

Responsible for Fundraising Department budget, calendar, direct mail program, grant writing and reporting, public relations and special events.Increased annual income by over 200% while reducing expenses by more than 40%.Increased corporate sponsorship by over 300% with corporate support from GTE, Southern California Gas Company, REI, Sparkletts, Patagonia, Teva, etc.Managed Capital Campaign - reached 20% over campaign goal.

Directed media activity and served as a liaison between clients, press, public and venue.Developed and implemented customized production, promotion and publicity campaigns for large client base including Eric Clapton, Billy Joel, The American Oceans Campaign, The Grobachev Foundation, Santana, Bonnie Raitt, Kitaro, Jon Anderson, Gregg and Steve, The Los Angeles Philharmonic, etc.Coordinated special events for Jensen Communications and Company clients.