Tina Mccloskey Email & Phone Number

San Francisco, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Truckee, California, Us

San Francisco, Ca, Us

San Francisco, California, Us

• First dedicated TAM hire for AdRoll; saw the team grow into 4 additional offices internationally and was key in building out international team. Promoted to Sr. TAM after 18 months• Handled technical issues and bugs raised by top-tier advertisers, diagnosing problems and providing solutions where possible and bug tickets (JIRA and Trello) for engineering team when necessary• Worked closely with engineering team, attending sprint planning meetings and elevating high priority issues• Shared queries with the BI team and provided raw data for special projects based on a comprehensive understanding of database schema • Created a daily report of all malfunctioning campaigns across different inventory sources (Facebook, Adx, Appnexus etc) and proactively removed blocks at scale resulting in higher budget fulfillment and increased revenue• Provided technical training for Sales, Adops and other TAMs, creating a library of training decks and troubleshooting guides for everything from pixel placement to 3rd party ad servers to partner data mapping• Consistently handled highest volume of tickets internationally with best ticket resolution rate• Won the “Golden Bagel” company-wide peer-nominated prize twice

San Francisco, Ca, Us

• Managed a team of ad traffickers responsible for technical implementation of cookie targeted campaigns• Heavy focus on reporting and analysis to provide automation tools and process improvements• Led several projects to identify and standardize metrics for reporting across multiple big data and back end systems, creating dashboards for campaign managers, client services, engineers and finance teams• Established and maintained processes for scaling internal infrastructure to meet expansion goals• Created process and instruction documentation, updating Wiki and providing training for new hires• Point person for inventory management on real-time bidding exchanges and publisher networks, communicating with external vendors on a regular basis• Established brand safety policies and processes across multiple exchanges and platforms, identifying and removing poor quality inventory and improving performance on quality sites

San Francisco, Ca, Us

• Set up campaigns on multiple platforms for real time bidding auctions using a variety of 3rd party adserver tags • Troubleshoot technical issues with campaign creative using variety of development tools, usually finding a resolution within an hour• Troubleshoot campaign delivery issues across multiple platforms and reporting systems • Created custom reports mapping Salesforce meta-data to internal delivery reporting system • Improved reporting processes across several teams to minimize workflow and data mapping issues, including an ‘interim’ dashboard still being used company-wide after two years as the single source of campaign reporting

Redwood City, Ca, Us

• Implemented and managed large quantity of advertising campaigns through multiple web publisher networks. • Provided support for approval process of publisher integration to PubMatic network• Worked closely with product and engineering teams to coordinate and prioritize product improvements• Provided extensive reporting on campaign performance; creating templates, macros and databases• Provided client services support to ad networks, including technical troubleshooting and campaign renewals• Provided input on global implementation of engineering products impacting media operations• Created process and instruction documentation, defined and refined processes in a constantly changing environment• Created and maintained campaign databases from multiple sources for billing purposes• Helped troubleshoot technical issues with campaign creative using variety of development tools

San Francisco, Ca, Us

• Managed the delivery and implementation of advertising campaigns working with a variety of digital file formats• Liaised with media partners to ensure optimal delivery and impression reporting • Gathered and repurposed creative assets in the creation of skins, promotional banners, profiles and video channels, using Photoshop, Illustrator and Flash • Integrated custom html code and created custom modules for sponsored profiles • Scheduled and managed all editorial placements for AU and NZ sites• Provided detailed post analysis reports for engagement marketing including case studies where available• Prepared monthly site traffic reports, including demographic and media industry analysis and revenue reconciliation• Worked closely with international offices in London and San Francisco to ensure effective communication• Helped implement and support media partnership profiles, including technical information sharing and ongoing editorial support • Ensured awareness of new product roll-outs and feature updates and inform clients of new functionality

• Responsible for scheduling daily entertainment and lifestyle features on the Yahoo! front page and other high-volume entry points to the network• Chose content to feature from Yahoo! network, elevating relevant network properties, services and original content• Wrote headlines and teaser copy; selected and optimized images with consideration for color and page composition• Led training sessions for content managers focusing on best practices and design standards• Extensively tracked daily features to gain insight and respond to users’ interests • Created database to track previous features to provide analytical data for marketing team

• Responsible for campaign management for five sales representatives• Processed IO requests, implemented creatives using Yahoo! proprietary tools• Monitored and reported on campaigns weekly, optimizing delivery where possible• Responsible for several high profile/media-rich campaigns requiring intensive project management• Created Excel templates with macros and reports to improve efficiency of Sales Ops team• Updated Ad Creative Solutions website, using HTML, JavaScript and CSS• Edited and updated process documents for training purposes• Trained new employees in various Yahoo proprietary applications and processes• Nominated for a Yahoo! Sales Operations Excellence award and two Yahoo! Australia superstar awards • Won award for first million dollar sales quarter in Australia