Tina Mccloskey Email & Phone Number

San Francisco, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

Truckee, California, US

San Francisco, CA, US

San Francisco, California, US

• First dedicated TAM hire for AdRoll; saw the team grow into 4 additional offices internationally and was key in building out international team. Promoted to Sr. TAM after 18 months
• Handled technical issues and bugs raised by top-tier advertisers, diagnosing problems and providing solutions where possible and bug tickets (JIRA and Trello) for engineering team when necessary
• Worked closely with engineering team, attending sprint planning meetings and elevating high priority issues
• Shared queries with the BI team and provided raw data for special projects based on a comprehensive understanding of database schema
• Created a daily report of all malfunctioning campaigns across different inventory sources (Facebook, Adx, Appnexus etc) and proactively removed blocks at scale resulting in higher budget fulfillment and increased revenue
• Provided technical training for Sales, Adops and other TAMs, creating a library of training decks and troubleshooting guides for everything from pixel placement to 3rd party ad servers to partner data mapping

San Francisco, CA, US

• Managed a team of ad traffickers responsible for technical implementation of cookie targeted campaigns
• Heavy focus on reporting and analysis to provide automation tools and process improvements
• Led several projects to identify and standardize metrics for reporting across multiple big data and back end systems, creating dashboards for campaign managers, client services, engineers and finance teams
• Established and maintained processes for scaling internal infrastructure to meet expansion goals
• Created process and instruction documentation, updating Wiki and providing training for new hires
• Point person for inventory management on real-time bidding exchanges and publisher networks, communicating with external vendors on a regular basis

San Francisco, CA, US

• Set up campaigns on multiple platforms for real time bidding auctions using a variety of 3rd party adserver tags
• Troubleshoot technical issues with campaign creative using variety of development tools, usually finding a resolution within an hour
• Troubleshoot campaign delivery issues across multiple platforms and reporting systems
• Created custom reports mapping Salesforce meta-data to internal delivery reporting system
• Improved reporting processes across several teams to minimize workflow and data mapping issues, including an ‘interim’ dashboard still being used company-wide after two years as the single source of campaign reporting

Redwood City, CA, US

• Implemented and managed large quantity of advertising campaigns through multiple web publisher networks.
• Provided support for approval process of publisher integration to PubMatic network
• Worked closely with product and engineering teams to coordinate and prioritize product improvements
• Provided extensive reporting on campaign performance; creating templates, macros and databases
• Provided client services support to ad networks, including technical troubleshooting and campaign renewals
• Provided input on global implementation of engineering products impacting media operations

San Francisco, CA, US

• Managed the delivery and implementation of advertising campaigns working with a variety of digital file formats
• Liaised with media partners to ensure optimal delivery and impression reporting
• Gathered and repurposed creative assets in the creation of skins, promotional banners, profiles and video channels, using Photoshop, Illustrator and Flash
• Integrated custom html code and created custom modules for sponsored profiles
• Scheduled and managed all editorial placements for AU and NZ sites
• Provided detailed post analysis reports for engagement marketing including case studies where available

• Responsible for scheduling daily entertainment and lifestyle features on the Yahoo! front page and other high-volume entry points to the network
• Chose content to feature from Yahoo! network, elevating relevant network properties, services and original content
• Wrote headlines and teaser copy; selected and optimized images with consideration for color and page composition
• Led training sessions for content managers focusing on best practices and design standards
• Extensively tracked daily features to gain insight and respond to users’ interests
• Created database to track previous features to provide analytical data for marketing team

• Responsible for campaign management for five sales representatives
• Processed IO requests, implemented creatives using Yahoo! proprietary tools
• Monitored and reported on campaigns weekly, optimizing delivery where possible
• Responsible for several high profile/media-rich campaigns requiring intensive project management
• Created Excel templates with macros and reports to improve efficiency of Sales Ops team
• Updated Ad Creative Solutions website, using HTML, JavaScript and CSS