Tina Mcgee Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

Responsible for providing leadership and support with developing an in-house Marketing Production team in their efforts to support CCM’s growth and objectives.

Mayfield Village, Oh

Managed multi-disciplined creative production team of 17 within Progressive’s Marketing department consisting of designers, production specialists, copyeditors and freelance talent. Responsible for employment decisions, proper staffing, performance management, compensation, reward planning and employee development. Accountable for the quality of the creative output of our brand across all business areas and channels. Responsible for managing brand production processes end-to-end; including creation and active management of production schedule, risk assessment, staffing needs and asset delivery. Work was executed across all mediums (print, digital, experiential, interactive, etc.) targeting external and internal audiences, from strategy and concept through delivery. Applied Lean leadership methodologies to creative process to ensure transparency, efficiency and continual improvement.Collaborated and developed relationships with other design professionals, executive leaders, management and business peers to align needs with business objectives. Worked with various levels of management by gathering information and engaging key people to solve problems and make decisions.

Mentor, Ohio

Led Client Services department consisting of Senior Account Managers, Account Coordinators and Graphic Designers (internal and freelancers). Was responsible for hiring, identifying training needs and managing employee performance. Managed the publication and updates of all company brochures, rate cards and printed materials. Worked to improve brand recognition within consumer network of over 1 million businesses representing over 70 million employees.Built strategic relationships with key agencies, consultants, clients and print vendors.Developed creative marketing strategies to improve brand awareness and generate sales leads. Utilized Pardot, Act-On and Salesforce software to measure marketing campaign performance. Reported monthly status updates to company investors. Managed development of two new internal and external websites to support company’s key initiatives and drive consumer engagement. Tracked site performance utilizing Google Analytics. Provided recommendations and made all updates to company websites. Worked with multiple website agencies to continually develop site technology to align with company goals.Developed and implemented new processes to enhance client experience and increase sales.

Mentor, Ohio

Provided direction and execution of all print production needs for internal and external audiences. Efficiently work on multiple projects and deadlines simultaneously. Oversaw rebranding efforts for company transition from WorkPlace Media to WorkPlace Impact. Involved with selecting external agencies for design and launch of two new company websites. Designed corporate identities for WorkPlace Impact and WorkPlace Network. Managed complete rebrand of WorkPlace Network in-house to save company money. Developed creative solutions for variety of client campaigns. Clients included: Starbucks, Ghirardelli, Uni-Ball, Macy’s, P&G and Sprint. Collect designs for output to provide to print vendors. Review proofs and make necessary edits before giving approval to ensure accuracy and print quality. Solicit and negotiate print and design contracts. Manage vendors, consultants and outsourcing of creative services. Responsible for print vendor quality and outsourcing services. Managed in-house print purchasing coordinator, team of freelance graphic designers andgraphic design summer interns. Maintained and updated all creative process guidelines, ensured accuracy of client design work. Worked to continually research and apply new technologies to creative projects.

Mentor, Ohio

Conceptualized, developed strategy and designed print artwork for variety of client campaigns. Clients include: McDonalds, Nestle, Target, Walmart and International Delight. Designed custom artwork for cross-platform social media campaigns. Filmed and produced promotional videos to support sales staff initiatives.Worked with internal account team to ensure accuracy of client submitted design work.

Designed promotional materials including brochures, environmental graphics and corporate correspondence for various clients of ProCom Marketing.

Coordinated implementation, fulfillment and distribution of marketing collateral for national sales promotions and initiatives. Designed all logos, brochures and correspondence. Responsible for print vendor quality and outsourcing services. Managed print-on-demand websites and fulfillment marketing tools, enabling divisions to create custom marketing pieces at lower printing costs, also ensured cohesive national branding messages. Designed monthly electronic newsletters and manage functionality of content. Collaborated with VPs to write material, edit and develop strategies for newsletters. Designed various marketing materials for divisions, vendors and multiple segments. Worked with legal department to obtain logo trademarks and comply with legalguidelines for marketing promotions.

Designed custom signage for in-store promotional items and Walgreen’s Co. brand products including posters, shelf-tags and vendor sponsored promotional materials. Strategized with merchandising directors to ensure consistency, impact and accuracy of brand messages. Saved company over $2M in 2007 by redesigning vendor provided logos in additional formats for variety of LED advertising boards. Worked with programmers and legal department to ensure accurate downloads of corporate messages to over 6,000 store locations. Assisted other designers with concepts, mockups and corrections for various proof cycles. Provided support as corporate contact for over 6,000 store locations in need of advertising materials.

Designed market-specific circular pages and promotional materials for Midwest area Home Depot stores. Worked with merchants and advertising team to conceptualize, input, develop and maintain advertising pages for multiple markets.

Education record

Bs

Education record