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High-energy leader accomplished in all marketing phases of product promotion and new product launch. Excels at translating 'geek speak' to value propositions. Creates sales tools that enable a global sales force to sell effectively. Proven ability to implement marketing strategies resulting in increased leads.Specialties: • Strategic marketing• Ecommerce - website and eBay and Amazon selling • Marketing communications• Public relations• Lead generation using SEM and SEO• Technical product promotion and introductions• CRM system expertise deriving metrics for lead generation and sales ROI for marketing campaigns• ERP implementation (Acumatica) including data migration strategy, go-live, support and improvements• Motivational team leader with proven results
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RetiredAdventuresRochester, Ny, Us
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Director Of Marketing And SalesClassic Automation Jan 2023 - PresentWebster, Ny, Us -
Director Of MarketingClassic Automation Nov 2017 - Dec 2022Webster, Ny, Us
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Board Of Directors MemberRochester Speedskating Team Aug 2009 - PresentUsTreasurer for 5 years (2009-2014) Responsible for all team finances. Competitor and member of US speedskating -
Senior Marketing ManagerPcb Piezotronics Mar 2014 - Nov 2017Depew, Ny, UsTest DivisionResponsible for planning and executing marketing programs for the Test and Measurement Division. Responsible for marketing strategy and budget for marketing mix which includes: print and digital advertising, SEO, Google AdWords, tradeshows, collateral, press releases and social media. Primary goals are lead generation and website traffic. -
Marketing ManagerOrmec Systems Jul 2010 - Mar 2014Rochester, Ny, UsResponsible for marketing strategy, marketing communications, website content, social media, sales and distributor collateral, and customer relationship management. -
Marketing ConsultantAdvanced Automatic Machining Llc Mar 2011 - May 2011Developed a comprehensive marketing strategy for the management team of Advanced Automatic Machining. This pro-bono effort was part of a graduate-level B2B Marketing project at RIT.Strategy included a thorough analysis,competitive bench marking, recommendations, strategies and tactics for achieving the three main objectives of reduced lead to order ratio, website generation of new leads and strengthening of customer relationships.With four other team members, the project was completed over 9 weeks. More than 400 hours of work were devoted to this project. -
Marketing Manager | Consultant | Marketing Communications | Lead GenerationMarketing Leadership Jan 2010 - Dec 2010Delving into new opportunities, consulting and learning variety of new skills in the marketing of technical products including the use of social media.
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Marketing ConsultantSociety For Technical Communication - Rochester Chapter Jul 2010 - Aug 2010Developed a comprehensive marketing strategy for the Rochester Chapter of the Society for Technical Communication. This pro-bono effort was part of a graduate-level Marketing Concepts project at RIT.Strategy included a thorough analysis, recommendations, strategies and tactics for achieving the three main objectives of increased membership, increased meeting attendance and greater social media following. With three other team members, the project was completed on a fast track over four weeks. More than 400 hours of work were devoted to this project.The clients are successfully implemented many of elements of this strategy into their organization.
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Marketing Manager | Marketing CommunicationsAmeritherm Inc.An Ambrell Company Aug 2004 - Dec 2009Rochester, New York, UsIntroduced marketing strategies to increase the quantity and quality of sales leads. Developed all facets of product promotion and launch focused on customer value propositions. Worked closely with sales team to increase their effectiveness. -
Product Marketing Manager | Marketing CommunicationsAbb Inc. 1990 - 2004Zurich, Zh, ChDeveloped strategies for new product positioning, messaging, customer value propositions and spearheaded all aspects of product launch activities -
Application Engineer | Control Systems EngineerAbb Inc. 1981 - 1990Zurich, Zh, ChDelivered custom control solutions to customers in the process industries using the ABB distributed control system. Provided sales, proposal, start-up assistance and demo support for strategic clients. Presenter at trade shows and user group functions.
Tina Mckean Skills
Tina Mckean Education Details
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Rochester Institute Of TechnologyMarketing And Management (Concentrations) -
Clarkson CollegeComputer Science
Frequently Asked Questions about Tina Mckean
What company does Tina Mckean work for?
Tina Mckean works for Adventures
What is Tina Mckean's role at the current company?
Tina Mckean's current role is Retired.
What is Tina Mckean's email address?
Tina Mckean's email address is tm****@****pcb.com
What is Tina Mckean's direct phone number?
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What schools did Tina Mckean attend?
Tina Mckean attended Rochester Institute Of Technology, Clarkson College.
What skills is Tina Mckean known for?
Tina Mckean has skills like Product Marketing, Marketing Strategy, Marketing, Product Development, Marketing Communications, Project Management, Strategy, Management, Crm, Leadership, New Business Development, B2b Marketing.
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