Tina Cline work email
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Tina Cline personal email
Award winning Senior Marketing Leader who believes in customer-centric marketing that drives Brand love through creative storytelling along the consumer/shopper journey. Twenty plus years of experience in building brands through insightful and engaging advertising, promotions and retail experiences. Excel in leading and collaborating to deliver integrated & innovated marketing campaigns that connect with consumers and shoppers, maximize brand value and drive ROI. A dynamic and results oriented leader who effectively mentors and motivates teams to succeed.
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Director Of MarketingComcast Business Oct 2021 - PresentPhiladelphia, Pa, Us -
Director Of Sales MarketingEffectv Jun 2017 - Oct 2021New York, Ny, UsDrive demand for our suite of data-driven, multi-screen media solutions with current clients and prospects in the Central Region. Lead and coach a team of 11 Sales Marketers across 10 DMAs in the development and execution of integrated marketing strategies and multi-media programs that maximize ad revenue from regional and local small business advertisers. Collaborate cross-functionally and with Sales leaders on data driven media solutions, client marketing campaign strategies and promotions/events. Develop region-wide demand gen campaigns and collateral to amplify product launches, drive product adoption and key category growth within key verticals (auto, home improvement, healthcare, education, finance, legal and retail) as well as client growth & retention efforts, including in-market thought leadership (webinars/podcasts/industry round tables), content strategy and hospitality events. -
Group Account DirectorLrxd Jan 2016 - Sep 2016Directed a team of four account managers to provide strategic leadership in the development of integrated communications strategies, workflow processes and work output across traditional and digital channels for both established and new brand/product launches. Accounts included: Jenny Craig/Curves, KOA Campgrounds, Granite City Restaurants, Coke Brands (Hansen’s Soda, Blue Sky Soda, Hubert’s Lemonade), and Foundation for a Better Life. Provided digital leadership across site and landing page development, digital media (display, SEM, social, search, pre-roll, email) and digital creative (testing/optimizations.) Developed project-based and retainer-based SOWs/staffing plans, monitored resource utilization for profitability, and developed actionable account growth plans.
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Sr. Account DirectorHavas Worldwide Chicago Aug 2014 - Jan 2016Chicago, Il, UsEnvisioned and implemented strategic marketing plans and campaigns for Dish Network.Led a team of three account service members to deliver brand strategy, integrated awareness/acquisition campaigns, digital direct response campaigns, as well as e-commerce site redesign. Relevant media channels: TV, radio, print, and digital (desktop/mobile display, SEM/SEO, landing pages, paid and organic social, video, and other relevant content). Collaborated with media agencies to define media strategy, buying approach and campaign A/B testing/optimizations. -
Sr. Manager, AdvertisingCricket Communications Sep 2013 - Aug 2014Atlanta, Georgia, UsOversee the strategy and campaign & creative/messaging development for the Cricket Brand and promotional advertising to drive customer acquisition and retention, for both our General Market and Hispanic market. Leverage segmentation and consumer insights in all creative development. Advertising vehicles include: TV/video, radio, on-line, direct, mobile, owned/paid social and OOH. - Drive the integration and collaboration across all disciplines, including agency partners - Oversee the development of all local market advertising initiatives - Act as the gatekeeper for the brand voice and style guide - Oversee two external agencies on the strategy and creative development - Lead the positioning and messaging strategy of our refer-a-friend program, and other key product initiatives -
Sr. Marketing ManagerCricket Communications Jul 2012 - Aug 2014Atlanta, Georgia, UsOversee the strategy and creative development of Branded retail communications and merchandising/collateral for company owned stores and the indirect dealer network, both nationally and regionally, as well as with our National Retail partners (Radio Shack & Walmart). Work with Marcom, Device, Product Marketing, Promo/Pricing, and Supply Chain teams to drive customer growth, retention and loyalty through market tests and national launches of new handsets, products/services, and promotion/pricing initiatives. -
Account DirectorThe Integer Group Jul 2007 - Apr 2012Denver, Colorado, UsWhile managing account teams of up to 7 people, provided thought-leadership around promotions, retail merchandising and customer and shopper marketing solutions for MillerCoors Brands (Coors Light and Miller Lite) and P&G Brands (Duracell, Clairol, and Household Care Portfolio).Led and collaborated with other agency network counterparts, Senior Client Marketing & Field Sales teams from insight gathering, planning to implementation/execution. Developed insight-driven shopper marketing programs for top national accounts – Wal-Mart, Kroger, Safeway, Target, Lowes and Home Depot. -
Vp Account DirectorDraftfcb 2004 - 2007New York, New York, UsLead the Brown Forman account, specifically working on Jack Daniel's Family of Brands national and trade promotions and in-store POS creative development. -
Account DirectorThe Integer Group 2002 - 2003Denver, Colorado, UsWorked on-site at Beringer Blass Wine Estates, leading their calendar planning and in-store creative development for 12 of their premium to super premium wine Brands. -
Account Director/Account SupervisorDraftfcb 2000 - 2002New York, New York, UsWorked on Burger King adult promotions as well as their youth marketing programs. -
Account Supervisor/Account ExecutiveThe Marketing Store 1997 - 2000Worked on McDonald's Youth Marketing, specifically their Happy Meal programs, overseeing their premium, promotional and packaging development.
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Assoc. Sales Promotion Manager/Sales Promotion CoordinatorJim Beam Brands 1994 - 1996
Tina Cline Skills
Tina Cline Education Details
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Essca University, Angers, France -
Illinois State UniversityMarketing/Business Administration
Frequently Asked Questions about Tina Cline
What company does Tina Cline work for?
Tina Cline works for Comcast Business
What is Tina Cline's role at the current company?
Tina Cline's current role is Director of Marketing, Comcast.
What is Tina Cline's email address?
Tina Cline's email address is tc****@****rxd.com
What schools did Tina Cline attend?
Tina Cline attended Essca University, Angers, France, Illinois State University.
What skills is Tina Cline known for?
Tina Cline has skills like Integrated Marketing, Marketing Communications, Marketing, Creative Direction, Brand Development, Shopper Marketing, Crm, Customer Insight, Management, Retail, Relationship Marketing, Social Media Marketing.
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