Tina Daniels

Tina Daniels Email and Phone Number

President and Chief Operating Officer @ Aquila
New York, NY, US
Tina Daniels's Location
New York, New York, United States, United States
Tina Daniels's Contact Details
About Tina Daniels

Results-oriented and skilled at team building, Tina is a marketing industry leader – a digital veteran successfully driving internal and external corporate growth. She has designed and led innovative, multi-faceted engagements with Fortune 500 companies, developed online business and marketing strategies, created advertising campaigns and offered unique performance analyses. Tina’s experience spans agency, publisher and technology companies, where she’s achieved success in both corporate and startup environments. She has served as a Chief Revenue Officer, General Manager, Head of Client Engagement and Managing Director of Analytics.Expertise in:• Digital & social media marketing• AdExchange, programmatic media• Analytics, measurement & AI• Direct response and brand online advertising• Media sales• Strategic planning• Innovative Leadership• P&L management • Diversity & Inclusion

Tina Daniels's Current Company Details
Aquila

Aquila

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President and Chief Operating Officer
New York, NY, US
Tina Daniels Work Experience Details
  • Aquila
    President And Chief Operating Officer
    Aquila
    New York, Ny, Us
  • Aquila | Association Of National Advertisers
    Interim Chief Operating Officer
    Aquila | Association Of National Advertisers Jul 2024 - Present
    Cross Media Measurement start-up building a platform to enable marketers to understand their reach and frequency across digital, streaming and linear siloes. An independent company, owned by the ANA, funded by marketers, Google, Meta, Amazon & TikTok.
  • Claremont Mckenna College
    Member Board Of Trustees
    Claremont Mckenna College Oct 2017 - Present
    Claremont, Ca, Us
    Finance Committee Chair, Investment Investment Committee Vice Chair, Academic Affairs and Board Affairs committees.
  • Kravis Leadership Institute
    Advisory Board Chair
    Kravis Leadership Institute Mar 2014 - Present
    Claremont, California, Us
    The mission of the Kravis Leadership Institute at Claremont McKenna College is to be a premier academic center for the promotion and understanding of responsible, innovative leadership and to provide unique opportunities for CMC students to develop as outstanding real world leaders in the public, private and social sectors.
  • Women'S Prison Association
    Board Of Directors
    Women'S Prison Association Jan 2012 - Present
    New York, Ny, Us
    Former Board President, Chair of Executive Director Search committee, Audit and Development committees.The WPA In NYC's oldest social services agency, working with women at all stages of criminal justice involvement. We promote alternatives to incarceration and help women living in the community to avoid arrest or incarceration by making positive changes in their lives. Inside prison and jail, we are a source of support to women and a resource to them as they plan for release. After incarceration, women come to WPA for help to build the lives they want for themselves and their families in the community.
  • Cint
    Member Board Of Directors
    Cint May 2022 - May 2024
    Stockholm, Stockholm, Se
    Publicly traded company offering a digital marketplace for consumer research. Compensation committee.
  • Google
    Managing Director, Agency & Brand Measurement Analytics
    Google Apr 2019 - Aug 2023
    Mountain View, Ca, Us
    Led marketing analytics sales teams responsible for measuring brand and performance advertising impact for Google and YouTube’s largest agencies and clients. Design and apply custom research, analysis of Google’s intent signals and privacy-safe, cross-channel media measurement to create successful, strategic, sustainable business objectives for clients. Drive digital transformation through first- and third-party measurement solutions.
  • Google
    Director, Agency Business Development Google
    Google Feb 2015 - Mar 2020
    Mountain View, Ca, Us
    Collaborated with advertising agency executives to identify and implement digital media solutions for top clients. Negotiated multi-billion dollar commercial and strategic partnerships. Spearheaded agency team’s culture, diversity & inclusion and professional development initiatives.
  • Google
    Interim Head Of Global Platforms And Publisher Marketing
    Google Apr 2014 - Feb 2015
    Mountain View, Ca, Us
    Interim head of Google's global ad platform, ad exchange and app development marketing team. Partnered with the product management and sales teams to serve publishers from big to small, app developers around the world, and the largest global advertisers / agencies. Led product marketing for Adsense, AdX, AdMob, and the entire DoubleClick product suite.
  • Syncapse
    Chief Revenue Officer
    Syncapse Jan 2013 - Jul 2013
    New York, Ny, Us
    Leader of the global new business, marketing, account management and consulting organizations. Responsible for the company's revenue P&L.• Managed current client and new business revenue forecasts• Developed account planning process and go to market product strategy• Assisted with wind down and sale of company to LookSmart
  • Microsoft
    Director, Global Agencies
    Microsoft 2009 - 2011
    Redmond, Washington, Us
    Managed Microsoft’s relationship with Interpublic Group and the Media Brands agencies. Oversaw global strategic initiatives including commercial agreements, development of key accounts, innovation evangelism and support of IPG’s use of Microsoft technology. Actively engaged with the Mediabrands executive team and senior leaders across IPG agencies. • Delivered highest revenue growth among global agency teams over two fiscal years• Championed five strategic initiatives designed to expand inventory accessibility and promote emerging media• Partnered with IPG Media Lab to promote Microsoft technology and hire an MSA in house evangelist
  • Avenue A|Razorfish
    Vice President, Global New Business & Client Development
    Avenue A|Razorfish 2007 - 2009
    New York, Ny, Us
    Led global effort to win cross-office and regional business from existing and new clients. Managed proactive business development outreach to current clients. Oversaw team responsible for creating positioning of agency’s international capabilities and internal engagement knowledge sharing. • Cultivated engagements with Fortune 100 companies to work with multiple regions in the network• Advised existing US client teams to expand agency relationship to become international engagements
  • Avenue A|Razorfish
    Vice President, Client Partner
    Avenue A|Razorfish 2005 - 2008
    New York, Ny, Us
    Led clients in financial services, pharmaceutical and retail industries. Managed 75 employees on eight client teams that developed online strategy, marketing, media, search, web design and analysis for 35 consumer brands. • Delivered substantial growth in media billings; oversaw two accounts that became top 10 global agency clients• Participated on Northeast executive management team; retained 90% of clients during tenure as a client service leader• Expanded service offerings of all clients; won full service creative and web development agency- of-record status for largest media client
  • Avenue A|Razorfish
    Group Account Director, Client Service
    Avenue A|Razorfish 2001 - 2005
    New York, Ny, Us
    Served as primary senior client advisor and led four client service teams. • Led pitch team to win media agency-of-record engagement for large multi-disciplinary financial services firm, doubling media billings and portfolio revenue• Established agency reputation for innovative consumer and healthcare professional marketing with large pharmaceutical brand that evolved to agency of record status for all brands marketed online by the company.
  • Organic
    Senior Strategist, Strategic Consulting
    Organic 1999 - 2001
    Cincinnati, Ohio, Us
    Led work streams on cross-functional client engagements. Interacted with existing and potential clients to develop business opportunities on the internet. Responsible for work of strategic analysts. Created business plans and strategic recommendations for multiple start-up and Fortune 500 companies in the financial services, retail, telecom and education sectors.
  • Oppenheimer & Co.
    Investment Banking Analyst
    Oppenheimer & Co. 1995 - 1997
    New York, Ny, Us
  • Arthur Andersen
    Certified Public Accountant
    Arthur Andersen 1993 - 1995

Tina Daniels Skills

Digital Marketing Digital Strategy Strategy Strategic Partnerships Digital Media Marketing Strategy Online Advertising Mobile Marketing Analytics Start Ups New Business Development Marketing Online Marketing Interactive Marketing Social Media Marketing Business Development Advertising Web Analytics E Commerce Product Management Sem

Tina Daniels Education Details

  • Claremont Mckenna College
    Claremont Mckenna College
    Economics/Government
  • Harvard Business School
    Harvard Business School
    Master Of Business Administration (M.B.A.)

Frequently Asked Questions about Tina Daniels

What company does Tina Daniels work for?

Tina Daniels works for Aquila

What is Tina Daniels's role at the current company?

Tina Daniels's current role is President and Chief Operating Officer.

What is Tina Daniels's email address?

Tina Daniels's email address is ti****@****ail.com

What schools did Tina Daniels attend?

Tina Daniels attended Claremont Mckenna College, Harvard Business School.

What are some of Tina Daniels's interests?

Tina Daniels has interest in Meg Whitman, San Diego Chargers, Sabbaticals, Digital Agencies, Digital Marketing, Harvard University, San Diego Padres, Razorfish, Branchout, San Diego Zoo.

What skills is Tina Daniels known for?

Tina Daniels has skills like Digital Marketing, Digital Strategy, Strategy, Strategic Partnerships, Digital Media, Marketing Strategy, Online Advertising, Mobile Marketing, Analytics, Start Ups, New Business Development, Marketing.

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