Puori stands for Pure Origin and is a Danish supplier of high-quality natural supplements based on scientific evidence. We offer a range of products made from natural and pure ingredients to support people who strive to live a healthy and balanced lifestyle. By carefully selecting our ingredients and 3rd party testing every batch of our products, we are pioneering our industry towards increased transparency and clean products.Overall responsibilities:- Development and execution… Show more Puori stands for Pure Origin and is a Danish supplier of high-quality natural supplements based on scientific evidence. We offer a range of products made from natural and pure ingredients to support people who strive to live a healthy and balanced lifestyle. By carefully selecting our ingredients and 3rd party testing every batch of our products, we are pioneering our industry towards increased transparency and clean products.Overall responsibilities:- Development and execution of the brand strategy- 360˚ marketing plan, all branding, ambassadors, PR, media, events and toolbox - Marketing budget - Management of brand team- Part of the global management team Show less

Part of small, global consumer team working with dermo-cosmetic and OTC skincare products.Key responsibilities included:- Creation of a completely new consumer brand platform stretching from OTC to dermo-cosmetic products and including strategy, positioning, communication, creative execution etc.- Development of a new dermo-cosmetic product range – formula, claims etc.  in close cooperation with key stakeholders- Evaluation of and strategy for newly acquired consumer… Show more Part of small, global consumer team working with dermo-cosmetic and OTC skincare products.Key responsibilities included:- Creation of a completely new consumer brand platform stretching from OTC to dermo-cosmetic products and including strategy, positioning, communication, creative execution etc.- Development of a new dermo-cosmetic product range – formula, claims etc.  in close cooperation with key stakeholders- Evaluation of and strategy for newly acquired consumer products Show less

Part of the Pfizer Consumer Healthcare Global Marketing team working with IMEDEEN®, a premium skincare supplement, distributed worldwide primarily in pharmacies, retail and department stores. Key responsibilities included:- Being commercial lead in innovation and product development projects. - Creating marketing material AtL and BtL, strategic and tactic.- Giving marketing support to and being a strategic sparring partner with EMEA markets- Defining a digital… Show more Part of the Pfizer Consumer Healthcare Global Marketing team working with IMEDEEN®, a premium skincare supplement, distributed worldwide primarily in pharmacies, retail and department stores. Key responsibilities included:- Being commercial lead in innovation and product development projects. - Creating marketing material AtL and BtL, strategic and tactic.- Giving marketing support to and being a strategic sparring partner with EMEA markets- Defining a digital strategyKey learnings:- Relationship building, project management and business development across a very big, complex, regulated organisation and many cultures.- Development of strategy and marketing material based on market understanding and insights, consumer behaviour combined with a good sense of creativity. Show less

Part of the Ferrosan Global Marketing team working with IMEDEEN®, a premium skincare supplement, distributed worldwide primarily in pharmacies, retail and department stores. Ferrosan A/S was acquired by Pfizer Consumer Healthcare per 1/12-2011.Key responsibilities included:- 2 new 360⁰ product launches with complete launch packages for local implementation - Portfolio responsibility for existing products – Atl and Btl and including all BtC and BtB material - Brand… Show more Part of the Ferrosan Global Marketing team working with IMEDEEN®, a premium skincare supplement, distributed worldwide primarily in pharmacies, retail and department stores. Ferrosan A/S was acquired by Pfizer Consumer Healthcare per 1/12-2011.Key responsibilities included:- 2 new 360⁰ product launches with complete launch packages for local implementation - Portfolio responsibility for existing products – Atl and Btl and including all BtC and BtB material - Brand support to as well as close teamwork with sales organisation and regional marketing in order to optimise business with subsidiaries and distributors in particular in APAC, the Middle East, UK and Scandinavia.- International campaign development including consumer and trade material. Specific focus on the tactical and operational parts in the UK and Scandinavia.Key learnings:- Very good understanding of product development and launch – from A-Z, from strategy to implementation and in working with various internal and external partners.- Developed very good presentation and ‘selling-in’ skills. - Thoroughly knowledge of the British and Scandinavian retail markets and consumers. Show less

Part of the Ferrosan Global Marketing team working with IMEDEEN®, a premium skincare supplement, distributed worldwide primarily in pharmacies, retail and department stores.Key elements in this role was to: - Ensure global strategy and marketing platform was implemented in APAC and the Middle East in close cooperation with affiliates and distributors.- Optimise product portfolio in distributor markets according to global strategy.- Participation in development of local… Show more Part of the Ferrosan Global Marketing team working with IMEDEEN®, a premium skincare supplement, distributed worldwide primarily in pharmacies, retail and department stores.Key elements in this role was to: - Ensure global strategy and marketing platform was implemented in APAC and the Middle East in close cooperation with affiliates and distributors.- Optimise product portfolio in distributor markets according to global strategy.- Participation in development of local business plans and review of these according to targets.Key learnings:- Gained great cultural and business insights in very diverse markets and of how to best work with PR agencies and media as well as with customers.- Understanding of how a smooth interaction and cooperation between sales and marketing optimises the business. Show less

Nov 2005 - Nov 2006: Product manager Lancôme ((Make-up and fragrances) Dec 2006 - Oct 2007: Product manager Helena Rubinstein (Skincare and make-up)Key responsibilities included:- Development of Danish strategy based on international strategy, development of marketing plans, budgets and PR & media plans.- Tactical planning of product launches and optimisation of portfolio in close cooperation with sales and supply.- Implementation in the local market from A-Z.-… Show more Nov 2005 - Nov 2006: Product manager Lancôme ((Make-up and fragrances) Dec 2006 - Oct 2007: Product manager Helena Rubinstein (Skincare and make-up)Key responsibilities included:- Development of Danish strategy based on international strategy, development of marketing plans, budgets and PR & media plans.- Tactical planning of product launches and optimisation of portfolio in close cooperation with sales and supply.- Implementation in the local market from A-Z.- Follow‐up on sales to key accounts as well as to consumers, on budget, P&L.Key learnings:- Learned to work under great pressure and to joggle around many tasks at the same time.- Importance of a strong cooperation with sales organisation but also with advertising, media and graphic agencies. Show less