Tina N. Email & Phone Number

New York, NY, US

I work with brands to advise, oversee, plan and guide execution of a comprehensive marketing strategy, including events and conferences, with a deep knowledge of the editorial and information services industry. From content creation to customizing market outreach, I help companies reach the audiences they serve.

• Develop program content and speakers through research and outreach to industry leaders
• Launched new product channel, including conferences, webinars, roundtables, and newsletter
• Build strategic partnerships with industry organizations to promote events and leverage KOHs participation
• Conduct sponsorship sales for events in this channel, generating over $130K for launch event
• Partner with executive team to develop forward strategy, new initiatives and optimal marketing approaches

• Managed Production, Marketing, Event Management, and Customer Success teams for national and international events for Argyle, CFO Magazine and Innovation Enterprise brands
• Developed event content strategy for clients to ensure successful programs and outcomes
• Spearheaded swift, successful transformation from in-person to digital events due to C-19
• Created streamlined, repeatable processes and analytic dashboards to measure progress and outcomes for production, logistics, marketing, and client management
• Revamped marketing strategy for audience acquisition and lead generation of prospects and sponsors
• Implemented database management protocols to improve health of database and reduce cost

New York, NY

• Launched and ran highly profitable company, serving most Fortune 500 companies
• Developed over 1,000 products, including webinars, in-depth reports, and e-learning modules
• Managed direct team of 4, as well as multiple outside vendors, including web developers, writers, designers, call centers, and email service providers
• Set strategy to maximize audience growth through a range of channels, including content marketing, paid ads, SEO, social media, and relationships with other organizations
• Designed corporate brand and oversaw consistency in all communications, from transactional emails to content marketing to website copy

• Created webinar division, including production schedules, content, marketing strategy and infrastructure development
• Researched content for webinars and conferences and secured KOHs and SMEs for programs
• Identified and structured strategic partnerships across industry verticals
• Brought division to profitability in one year
• Developed pricing strategy to maximize profits and build repeat customer purchases
• Member of executive team and met with board regularly on corporate strategic planning

• Developed and programmed event schedule for website membership of online startup
• Developed pre- and post-event build around each event, including marketing copy, editorial coverage, on-demand webcast, follow-up notes

• Created over 15 multi-day conferences in the capital markets industry, with a focus on institutional investors in public funds and endowment and foundation management
• Arranged social events in conjunction with conferences, including sponsor dinners, cocktail parties, golf tournaments, and tailgate parties at football games

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