Tina Henry Email & Phone Number

El Segundo, Ca, Us

- Manage weekly email/SMS marketing campaigns, boosting sales by 67% year-over-year through increased conversions, retention, and engagement- Develop and execute A/B testing plans for content, creative, and timing, optimizing campaign performance- Implement new customer segmentation strategies, resulting in a 15% increase in click-through rates- Collaborate with e-commerce team to improve website conversions by optimizing content on campaign landing pages- Track campaign metrics and produce monthly reports to identify key performance drivers and insights- Led transition to a new email service provider, saving over $750k in vendor costs

Burlingame, Ca, Us

- Managed 5M member database in CRM program, creating marketing communications that drove awareness and education about loyalty program and promotions- Applied analytical findings to optimize marketing communications, decreased customer service volume 40%- Developed a cross-functional communication process for promotions, reduced guest complaints by 50%

Boise, Idaho, Us

- Launched $20M marketing plan for loyalty program in partnership with Chevron and Exxon, delivering 90% customer awareness - Introduced personalized digital coupon program by developing an integrated marketing plan, attracting over 6M users in 2016- Utilized data to eliminate inefficiencies throughout workflows, delivered $410K in cost savings per year- Improved programs by partnering with consumer insights team to refine marketing deliverables- Supported external partners across campaigns eliminating time sensitive bottlenecks and producing high-quality creative- Tracked marketing budget of $30M and simplified billing process, reduced time spent on billing by 50%- Directed graphic artists for a wide range of communications including email, web, mobile, POS and print

Las Vegas, Nv, Us

- Collaborated with multiple teams to develop and launch rebranding campaign from airline to travel company- Built partner relationships to create promotion packages, managed $2M in media promotions per year- Produced TV commercials from start to finish including pre-production planning, on-site directing, and post editing

New York, Ny, Us

- Served as editor and developed layout for bi-weekly internal and partner marketing newsletter -- Liaison between advertising vendors and The Venetian for ad placement and contracts - Participated in strategic planning and special events increasing brand awareness and ticket sales