Tina Pate Email & Phone Number

Santa Monica, CA, US

Santa Monica, CA, US

New York, US

• Responsible for re-design of KIND’s collegiate marketing program (KIND University), implementing strategies to build brand love and drive conversion via strategic partnerships, retail & experiential marketing, and.
• Led team of 5 Sr. Collegiate Marketing Managers and 70+ KIND University Ambassadors
• Ideated and developed consumer engagement strategy within the collegiate space, using consumer segmentation analytics and curated CRM data results
• Cross functional team liaison, translating Brand, Movement & Communications initiatives to the Field
• Partnered with Sales Channel leads (including grocery, mass, food service, specialty, small format and e-comm) to develop sales support program
• Special project management: Created and led go to market strategy for all new product launches within KIND-Mars Adjacencies business, developing sampling strategy and execution playbook, building budget & KPIs.

New York, US

• Led development of brand training materials, infrastructure and field assets for Department
• Encouraged brand image and messaging consistency across teams, and streamlined the sharing of best practices and key learnings
• Conducted on-going evaluation of tactics and key account sales performance to identify gaps and formulate solutions

New York, US

• Responsible for the development and execution of all field marketing efforts within the Southeastern and Mid-Atlantic regions of the U.S., managing a $1m annual budget
• Managed & mentored regional team of 5 Field Marketing Managers, 5 Team Leads, and 50+ KIND Brand Ambassadors, encouraging skill development and personal brand ownership
• Strategized with sales counterparts to determine market level, territory and account goals
• Cross functional team collaboration, using “glocal” approach when executing brand initiatives

New York, US

• Pioneered KIND’s Field Marketing program for Miami, Tampa and Atlanta markets, building and managing a team from the ground level
• Vetted, planned and executed sampling and brand building tactics, developing relationships with market influencers and like-minded partners

Austin, TX, US

• Whole Foods Market (WFM) is the leading natural and organic food retailer. As America’s first national certified organic grocer, WFM was named “America’s Healthiest Grocery Store” by Health magazine. The company’s.
• Developed marketing strategy to achieve store-specific objectives, while supporting national marketing programs and initiatives
• Lead media contact; wrote and distributed press releases to promote awareness of store events, strategic partnerships and external event sponsorships
• Developed and managed social media program, digital calendar and store’s online web page
• Maintained oversight of store marketing and donations budgets
• Managed in-store Marketing Team of Graphic Artists, Demo Specialists, and Event Specialists

Fort Lauderdale, Florida, US

• Ranked by Engineering News Record as a “Top 400” firm, K&S is a Florida-based, multi-disciplinary consulting firm focused on solving the engineering, planning and environmental challenges faced by its diverse client.
• Client liaison for multi-disciplined projects that included a public involvement component
• Campaign event planning, coordination and execution management
• Graphic and print design; developed various collateral materials and a project’s overall image
• Management of campaign hotlines, mailing databases and website content
• Development of creative pitch proposals for public and private sector clients

Luxembourg City, LU

• The Regus Group is the world’s largest provider of on-demand workplace solutions. While working as an Executive Assistant to the Group Sourcing Director, was given special projects and gained much experience in.
• Contributed to the design, organization and coordination of multiple large and small-scale conferences and meetings (sponsorship activities, attendee accommodations, transportation arrangements, catering, signage and.
• Designed and developed the company’s first internal newsletter
• Managed multiple vendor accounts
• Composed and edited correspondence on behalf of executives

Luxembourg City, LU

B.Sc., Communications (Public Relations)

Mass Communications