Public Speaking, Interpersonal Communications- Motivate students to develop a high level of public and personal speaking skills- Successful history of teaching/mentoring students with academic and student annual assessment results always in the top 5%- Encourage student success by demonstrating an open, respectful, and engaging teaching style- Share a passion for teaching by challenging students to enjoy learning and push themselves to grow. -- - Provide time for discussion, application of concepts and reflection on information - Enhance the learning environment by engaging in individual student academic advising and offering useful and constructive feedback on speeches and completed assignments as well as extra help and extended learning opportunities

Director – FIDM, Los Angeles, CA Beauty Industry Merchandising & Marketing , Beauty Industry Management July 2014 – PresentDirect and shape the teaching processes and curricula for AA and Bachelor Degree programs. Work with educational committees and industry advisory board to develop the curricula designed to meet the needs of the students. Advise and motivate students on career development, internships, and industry knowledge. Use extensive industry network to hire and mentor new teachers, attract world renowned guest speakers, conduct teaching workshops and observe teachers in the classroom. Schedule classes and instructors quarterly. Execute annual program review and compliance with accreditation. Advise and motivate students on career development, internships, and industry knowledge. Teach classes in Global Marketing, Current Industry Topics, Merchandising, Social Media, Fundamentals of Cosmetics, Brand Imaging. Recipient of Outstanding Faculty of the Year multiple times.

Marketing strategist used persuasive communication skills, in-depth consumer insights and disciplined market research to develop and execute comprehensive communication strategies, marketing plans, branding strategies and new product development from start to finish. Focus on building reputation and revenue in FDM, specialty retail and online. Strong ability to identify key market opportunities and create targeted and successful programs. Clients: Bee Bald, LLC, Chrislie Formulations, Delta Creative, DermaSilk, Fruitful Strategies, Garcoa Labs, Gibson Overseas, Gifted Vine, InStyle Corp., Live Well & Foster My Wellness, Markwins Beauty Products, Restoration Health; arts and crafts, baby, bath, body, cosmetics, hair care, housewares, men's shave and skincare, natural health, women's skincare, wine

Focused on building brand awareness for licensed, private label and corporate brands. Successfully restructured Marketing department to function in partnership with Sales and provide meaningful and actionable sales/marketing programs that drove distribution and sales increases.

Teach undergraduate students the principles of integrated marketing communications with a focus on advertising, marketing and public relations. Mentor students in speech communications. Expose students to both text book and practical industry knowledge to facilitate their learning processes and situations. Encourage them to think independently, communicate effectively, and be passionate about what they do.

Define strategy for and develop, execute and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with retailers, consumers, management, internal departments, China facility and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional, national and international market research and analyses. Integral in new product development activities. Lead and direct forward-thinking marketing, creative, packaging and merchandising teams.

Developed and managed marketing tools, retailer advertising and in-store programs for Dep and LA Looks hair care. Tracked and projected advertising ROI and promotional cost per incremental units sold utilizing IRI and account specific sales data. Established a measurable performance matrix resulting in a redistribution of marketing funds that resulted in a 25% increase in ROI. Created programs that expanded distribution, increased SKU’s and sell thru at Wal*Mart, CVS and Walgreens

Director of Education – FIDM, Los Angeles, CA Beauty Industry Merchandising & Marketing , Beauty Industry Management July 2014 – PresentDirect and shape the teaching processes and curricula for AA and Advanced Degree programs. Work with educational committees and industry advisory board to develop the curricula designed meet the needs of the students. Research and select textbooks and other educational materials. Hire and mentor new teachers, conduct teaching workshops and observe teachers in the classroom. Provide constructive feedback based on teacher evaluations. Schedule classes and instructors quarterly. Execute annual program review and compliance with accreditation. Advise and motivate students on career development, internships, and industry knowledge.