Tina Potter Email and Phone Number
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Award-winning, performance-driven brand builder, marketing, and creative leader for DtoC, digital and traditional media. Building and leading marketing and creative teams for some of the most successful brands in entertainment; driving ratings, engagement and acquisitions across every platform to measurable success. A “nimble nexus marketer," expert in unifying stakeholders across heavily matrixed businesses and startups alike. Expertise includes brand strategy and identity development, DtoC brand and growth marketing, campaign development and oversight, creative execution, event development, activation and PR strategy.
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Insider Program LeadU.S. Ski & Snowboard TeamHailey, Id, Us -
Special Project LeadU.S. Ski & Snowboard Team Aug 2024 - PresentPark City, Ut, UsDevelop and oversee launch of org's first-of-its-kind Fan Membership program, including brand development, events, partner integration, etc.
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Brand Partnerships AdvisorSpyscape Jun 2020 - PresentNew York, UsLaunch sponsorships across Spyscape's many media and live activation channels. Spyscape is rated the #1 live attraction in NYC by both TripAdvisor and Google; a high-tech 70,000 sq.ft. interactive museum at 55th St. and 8th Ave., designed by MI6 trainers. Opportunities include:- Host-read spots on our hit podcast network - Newsletters - dropped weekly, the Newsletter goes to >300K registered subscribers- Ad placement opportunities on dozens of screens and surfaces inside and outside the museum and SpyGames activations.- Live event opps (e.g. red carpet premieres, panels, parties, etc..) in our beautiful partner theater and inside the museum. -
Head Of Creative And ContentHumantel Dec 2023 - Aug 2024Greater Nyc Area, UsLead the development and implementation of the Humantel brand across all touchpoints. Humantel is a strategic intelligence collective; a group of forward-looking professionals from various industries, who’ve come together to gain, share, and ideate around a more complete view of the human behind the transaction. -
Producer, Content MarketerCreativechaos Vmg May 2012 - Aug 2024- Co-Producer, TCM Original “The King of Cool: The Dean Martin Story" (EP’d by Appian Way) - Associate Producer, “This Changes Everything,” Emmy-nominated documentary on gender inequality in Hollywood. Executive Produced by Geena Davis- Generate and oversee content development and new business strategy - Manage network, OTT, and co-production relationships for pilots, series and long-form development. - Develop and supervise multi-platform content marketing strategy. -
Vp Brand Marketing (Interim)Sony Pictures Entertainment Jul 2021 - Apr 2022Culver City, Ca, Us- Developed positioning, launch, and sustaining supplemental campaigns for 40+ shows in the SPT portfolio, by leading the Brand team on the planning, development, and implementation of strategic marketing plans to build awareness, drive tune-in, and support the various stages of all SPT series. - Built SPT brands across all traditional and emerging platforms throughout the multi-windowed lifespan of each series with all our streaming and broadcast partners. -
Sr. Creative Marketing AdvisorPocket.Watch Jun 2018 - Jan 2021Culver City, Ca, UsDrove record-breaking merchandise launches of "Ryan Toys Review" and "Love, Diana" toys, through the development and media planning of inaugural marketing campaigns. -
Sr. Creative Marketing Advisor Amc +Amc Networks Jul 2020 - Nov 2020New York, Ny, Us -
Sr. Marketing & Creative AdvisorBritbox Llc Dec 2018 - Jul 2020- Developed and executed omni-channel brand and performance marketing campaigns - Grew Britbox from 500K subscribers to 1.5M in 18 months- Won 7 PROMAX Gold Awards in 2020 for BritBox brand campaign. Links @ vimeo above.
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Sr. Marketing And Creative AdvisorAmc Networks Apr 2017 - Jul 2017New York, Ny, UsCreated UX editorial, brand marketing strategy and creative development for the launch of AMC Premiere, AMC's upgraded, commercial-free digital platform in partnership with Comcast. Launched July 2017.
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Sr. Marketing And Creative AdvisorTribeca Shortlist Mar 2016 - Oct 2016New York, Ny, Us- Supervised development and execution of all brand strategy and marketing initiatives, creative development and content production, PR, and live events. - Managed financial strategy and implementation.- Grew brand awareness, visibility and subscriber base through cross-country live activations and film festivals, increased production output, unified creative identity, streamlined depts and processes. -
Svp, Creative Director/Executive Producer (Pt)Planet 365 Entertainment Mar 2005 - Sep 2015Ad Agency/Production and Branded Content Company specializing in creative development, promotion, and production across all media platforms for the entertainment industry. Clients include all major cable and broadcast networks, affiliates, syndicators, studios. - Oversaw all phases of strategy, creative development and production for entertainment clients including: multi-platform network branding and program promotion, integrated marketing and branded entertainment, sales materials and website and content development.- Identified and developed new business relationships and liasoned with clients throughout all phases of development and production. - Supervised all East Coast operations.
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Sr. Marketing And Creative Advisor, Nbcu DigitalNbcuniversal Media, Llc Aug 2014 - Aug 2015New York City, Ny, Us- Supervised development and execution of all brand strategy, brand and acquisition marketing, creative development, communications/press strategy, and live events (CES, SXSW, Super Bowl, etc.) for the RADIUS brand fitness platform. - Developed optimization plan for promotion across NBCU-owned business units.- Developed and oversaw financial strategy and implementation. -
Svp, Marketing And Brand CreativeFuse Media Llc Jul 2013 - Jul 2014Us- Drove 400% audience growth YOY through multi-platform marketing campaigns for highest rated show in network history two seasons in a row. - Maximized promotion and marketing opportunities on all platforms.-Optimized strategic and operational alignment across departments to meet creative and commercial objectives.- Supervised financial strategy for division. -
Executive Project DirectorNbcuniversal Media, Llc Jul 2012 - May 2013New York City, Ny, UsOversaw multi-platform, international launch of ground-breaking interactive television series and MMO video game "Defiance" for Syfy Channel. Launched simultaneously in 55 countries April 2013.
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Executive Creative DirectorPlum Tv/Plumtv.Com/Plum Mobile Nov 2009 - Jan 2011New York, Ny, UsOversaw branding, packaging, on-air, off-air, video, digital and print promotion and consumer advertising for eight networks, websites and geo-targeted mobile app. -
Senior Brand Marketing And Creative AdvisorFearnet Jan 2008 - Jan 2009Santa Monica, Ca, Us-Supervised short- form content production, marketing, branding, and promotion for FEARnet.com and FEARnet VOD Channel.-Developed marketing strategy across platforms-Oversaw and supervised budget for division-Supervised Marketing and Creative staff -
Vp, Brand Central Creative GroupSpike Tv May 2000 - Mar 2004Us-Created and oversaw implementation of network branding and creative strategy through three network launches in as many years. -Built and supervised in-house, On-Air and Off-Air Print and Video Promotion Departments including management of 45 + employees.-Initiated, developed and oversaw relationships with ad agencies, design groups, production companies, consultants and other outside resources.-Oversaw business analysis and developed finance strategy for division.-In January ‘04, Spike TV exceeded ESPN in prime time M18-34 ratings. (Source: Nielsen.)-Winner of 12 BDA and Promax Medals for 2004 for Spike TV. -Winner of 9 BDA and Promax Medals for 2003 for The New TNN.
Tina Potter Skills
Tina Potter Education Details
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New England CollegeCommunications -
Scarsdale High School
Frequently Asked Questions about Tina Potter
What company does Tina Potter work for?
Tina Potter works for U.s. Ski & Snowboard Team
What is Tina Potter's role at the current company?
Tina Potter's current role is Insider Program Lead.
What is Tina Potter's email address?
Tina Potter's email address is tp****@****ine.net
What schools did Tina Potter attend?
Tina Potter attended New England College, Scarsdale High School.
What are some of Tina Potter's interests?
Tina Potter has interest in Civil Rights And Social Action, Politics, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Tina Potter known for?
Tina Potter has skills like Television, Creative Direction, Integrated Marketing, Broadcast, Video Production, Digital Media, Entertainment, Video, Creative Strategy, New Media, Content Strategy, Advertising.
Who are Tina Potter's colleagues?
Tina Potter's colleagues are Elizabeth Smith, Shannon Hudson, Jaron Santelli, Md Caqsm, Cindy Voight, Bernd Brunner, Zak Ketterson, Jeff Weinman.
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