Tina Pukonen Email & Phone Number

Los Angeles, CA, US

Lead global business marketing for priority verticals including Entertainment & Media, Sports, Auto, Restaurants & Delivery and Alc-Bev Drinks. Drive innovation and business growth initiatives for all cultural, seasonal, sports and life Moments at Reddit.

Greater Los Angeles Area

Served as Marketing Committee Chair.

Los Angeles, California, United States

• I led global business marketing and campaign GTM strategy for the Pinterest Moments and Pinterest Predicts Trends programs.
• Develop positioning, branding, creative, content, thought leadership and advertiser education
• Create go-to-market strategies across paid, owned and earned channels
• Partner with regional/local marketing teams across North America, EMEA, APAC and LATAM to scale
• Lead global sales content development, training, enablement and amplification programs
• Manage KPI metrics and revenue; develop agile initiatives in response to shifting marketplace

Greater Los Angeles Area

Led marketing and business strategy for the automotive, entertainment and restaurant verticals. Developed marketing strategies, thought leadership, and GTM campaigns against measurable KPIs including awareness/comprehension, advertiser diversification and revenue. Served as vertical spokesperson at events and conferences, for analyst reports and with press.

Greater Los Angeles Area

After leading Zenith's west coast business and managing all staff and operations for 8 years and successfully driving business growth and improving profitability, assumed expanded responsibilities leading regional marketing and development to drive growth across the west, mid-west and south.

Greater Los Angeles Area

• As Managing Director for Zenith on the west coast, led all client business and teams (120+ staff) based in the Los Angeles and San Francisco offices. Drove significant revenue growth and P/L improvement, created and.
• Global clients: 20th Century Fox Filmed Entertainment (includes Theatrical Movies, Fox Searchlight and Home Entertainment), DreamWorks Animation TV and GoPro
• US clients: FX Networks, Farmers Insurance Group, Hallmark Channels, Hulu, Travelocity, Toyota, Crystal Cruises, Epson.
• Local pro-bono clients: Alzheimer's Greater Los Angeles and Los Angeles Fund for Public Education

Greater Los Angeles Area

Global client partnership lead on 20th Century Fox account (Theatrical, Home Entertainment and Fox Searchlight) overseeing a strategy team purpose-built for Fox and chartered with bringing to life a vision for developing strategic communications platforms that would resonate emotionally with audiences and unite communications efforts across marketing and.

Annual guest lecturer on entertainment marketing and media in School of Cinematic Arts.

Greater Los Angeles Area

• City of Santa Barbara: rebranded tourism marketing efforts
• Cirque du Soleil's KA: developed and produced a new advertising campaign that ran for 8 years
• 20th Century Fox, Sony & Warner Bros.: created long-lead strategic marketing communications plans for tentpole movies

San Francisco Bay Area

Launched Microsoft MSN Music

San Francisco Bay Area

Guest speaker appearances in 2000 grew into semester-long course on Media Strategy within School of Advertising during 2001/02 and 2002/03 academic years.

San Francisco Bay Area

Co-ran media department and led strategic communications planning on SBC Telecom (now AT&T), Hewlett-Packard, Discover credit card, Isuzu, Epinions.com and Sutter Home wines.