Commercial Manager
CurrentResponsible for driving international growth and distributor management. Developing export markets and bring business to next level, especially within modern retail. Acting as a link between RAWBITE, the marketing department and distributors. Distributor Management - in which responsible for following up and monitoring distributors regarding sales, marketing, growth, profit maximization and new business development. This including quality control - potentially leading to proposals of improvements and business optimization. Responsible for generating and maximizing sales revenue and profitability for the company by meeting or exceeding ambitious sales targets. Specific focus on brand building and sell-in, especially to modern trade and furthermore supporting and monitoring the sell-out of customers to drive channel sales performance (via distributors salesforce). Acting as the interface between the distributors and the Sales & Marketing team. Executing channel specific POS measures in close cooperation with the Marketing Team – including budget responsibility. Development of country specific sales- and marketing plans as well as identifying the risks and opportunities to the business and recommend strategies to achieve growth and financial goals for export markets. Defining annual targets and priorities and executing on day-to-day basis while developing, implementing and following up on annual growth-and strategy plans. Successes: Executed successful distributor switch, doubled the sales in one year with distributor, bringing export market to next level. Secured growth and profitability - in alignment with strategic pillars. Successfully launched multipack project. Proven track record, demonstrating results based on clear KPI’s and sales targets – including achievement of short, medium and long-term results regarding both turnover and profitability.
