- Collaborated with other senior management to ensure that aspects of the merger between the East Gwillimbury Chamber of Commerce and Newmarket Chamber of Commerce was successfully completed

- Lead research project on creating a culture of philanthropy and re-branding of museum- Constructed persuasive presentations to gain consensus among diverse group of board members- Increased sponsorship revenue by 10% for yearly museum event.

- Developed and lead strategic marketing, business development and media plans for live racing, events and hospitality that drive guest attendance and revenue- Managed the integration of communications plans into marketing strategies- Developed and lead digital and CRM strategies that drive attendance and ticket sales - Analyzed and utilized consumer data through third party research to develop marketing communications strategies- Developed consumer surveys around key annual events- Lead new guest wagering strategies- Worked with Events & Guest Experience department in developing events that drive guest attendance- Managed department budget tracking and forecasting- Hire, train and lead direct reports

Lead strategic marketing, business development and media plans for live racing, events and hospitality that drive guest attendance and revenue.

- Responsible for managing customer-focused marketing, e-commerce, SEO and email marketing strategies for in-park guest experiences, hospitality, partnerships, new product, guest retention and loyalty groups for Canada's largest theme park, Canada's WonderlandResponsible for managing and executing branding for new product, attractions and Season Pass sales - Managed, created and executed digital content and CRM strategies for all park sites, park apps, e-commerce platform, social media and e-newsletter databases(Salesforce)- Managed and developed partnerships, special events, concerts, live-to-air productions and charity events- Planned and created online, in-park, POS, print and direct mail creative- Developed, managed and negotiated park partners, sponsors and activations- Leveraged retail promotional sales programs that drove additional revenue streams- Managed department budget tracking and forecasting- Hired, trained and managed direct reports

- Managed new and existing client sponsorships for TIFF’s properties - Developed marketing opportunities for sponsorship activations- Managed Film Festival sponsor benefits- Managed sponsorship corporate entertainment events in TIFF Bell Lightbox- Created new revenue generating opportunities and prospecting tools

- Managed and executed all events during five day festival- Developed and managed sponsorship revenue and events- Created new marketing materials for sponsorship growth- Tracked and forecasted revenue for board members- Consulted on marketing and communications materials- Managed festival staff and all onsite volunteers & interns