Tina Sanders Email & Phone Number

• Designed and coded new websites for small business clients using WordPress, Cascading Style Sheets (CSS) and HTML. Sample websites include nyoc.ca, ldspendiff.ca, lttaplus.ca, pearladvisorygroup.com, tmt-solutions.com.
• Utilized social media and online media to promote Annual Terry Fox Run attracting a surplus of volunteers and increasing the number of participants over previous years by 15%.
• Improved search engine… Show more
• Improved search engine results for websites using keywords and local search listings. Listing of new website for yoga practice (Gentleyoga.ca) on local search engines increased number of new students by 5% and added.

Marketing Consulting Firm with a Focus on Internet Marketing. Clients include: IBM, County Crackers, Gentle Yoga, and Pearl Advisory Group.

• A group of skilled professionals coming together to provide a wider range of services

• Marketing Projects with IBM Software Group:
• Instituted use of online registration process for IBM global campaign offers – resulting in 100% increase in new contacts for the company.
• Reviewed strategy and content for online/print advertising offers for IBM global campaigns improving response rates by 5% from target market.
• Acted as key liaison between global marketing program team and country team members to resolve execution and communication issues.
• Planned and managed… Show more Marketing Projects with IBM Software Group:
• Planned and managed development of a major interactive website for a new product. Project was a major success as measured by traffic, leads generated and downloads of trial code. Project won a Canadian Marketing.

• Day-to-day management of six product lines(24 titles/month) with annual sales of $46M.
• Approved all book packaging to ensure consistency of product.
• Built and tracked printing forecasts to minimize excess inventory.
• Created sales materials to aid sales force.
• Managed the creation of fan magazine and in-book advertising as well as promotions to increase consumer awareness and trial.
• Analyzed sales performance of all product lines to determine areas for… Show more Day-to-day management of six product lines(24 titles/month) with annual sales of $46M.

Mba, Marketing

Activities and Societies: TA, Operations Management, 1988 TA, Economics, 1987 Entrance Scholarship, 1986

Bsc, Chemistry

Activities and Societies: Chemistry Club Chemistry Club