• Designed and coded new websites for small business clients using WordPress, Cascading Style Sheets (CSS) and HTML. Sample websites include nyoc.ca, ldspendiff.ca, lttaplus.ca, pearladvisorygroup.com, tmt-solutions.com, gentleyoga.ca, countycrackers.com and scarboroughskiclub.org• Utilized social media and online media to promote Annual Terry Fox Run attracting a surplus of volunteers and increasing the number of participants over previous years by 15%. • Improved search engine… Show more • Designed and coded new websites for small business clients using WordPress, Cascading Style Sheets (CSS) and HTML. Sample websites include nyoc.ca, ldspendiff.ca, lttaplus.ca, pearladvisorygroup.com, tmt-solutions.com, gentleyoga.ca, countycrackers.com and scarboroughskiclub.org• Utilized social media and online media to promote Annual Terry Fox Run attracting a surplus of volunteers and increasing the number of participants over previous years by 15%. • Improved search engine results for websites using keywords and local search listings. Listing of new website for yoga practice (Gentleyoga.ca) on local search engines increased number of new students by 5% and added 1500 impressions per month. Show less

Marketing Consulting Firm with a Focus on Internet Marketing. Clients include: IBM, County Crackers, Gentle Yoga, and Pearl Advisory Group.

• A group of skilled professionals coming together to provide a wider range of services

Marketing Projects with IBM Software Group:• Instituted use of online registration process for IBM global campaign offers – resulting in 100% increase in new contacts for the company.• Reviewed strategy and content for online/print advertising offers for IBM global campaigns improving response rates by 5% from target market.• Acted as key liaison between global marketing program team and country team members to resolve execution and communication issues.• Planned and managed… Show more Marketing Projects with IBM Software Group:• Instituted use of online registration process for IBM global campaign offers – resulting in 100% increase in new contacts for the company.• Reviewed strategy and content for online/print advertising offers for IBM global campaigns improving response rates by 5% from target market.• Acted as key liaison between global marketing program team and country team members to resolve execution and communication issues.• Planned and managed development of a major interactive website for a new product. Project was a major success as measured by traffic, leads generated and downloads of trial code. Project won a Canadian Marketing Association award for Interactive/Online campaigns.• Managed project plans with creative agencies to ensure consistent messaging and positioning of products as well as on-time delivery of materials.• Researched and developed linkages to IBM campaign website from other IBM and non-IBM locations to increase traffic and trial. Website was the highest visited site in all of IBM Worldwide.• Interpreted and analyzed monthly performance data for executive management reviews to determine cause and effect for marketing tactics. • Examined historical performance of different online campaign offers and provided direction to country teams to utilize top-performing offers.• Provided input and direction for development and testing of new global marketing tactic tracking tool – tool now standard across IBM.• Developed event registration pilot for multilingual global event series – including user interface design, functionality and training. Event registration tool and process now standard across IBM.• Promoted IBM products and content on both IBM and non-IBM websites to attract and build relationships with internal and external audiences. Show less

Day-to-day management of six product lines(24 titles/month) with annual sales of $46M.• Approved all book packaging to ensure consistency of product.• Built and tracked printing forecasts to minimize excess inventory.• Created sales materials to aid sales force.• Managed the creation of fan magazine and in-book advertising as well as promotions to increase consumer awareness and trial.• Analyzed sales performance of all product lines to determine areas for… Show more Day-to-day management of six product lines(24 titles/month) with annual sales of $46M.• Approved all book packaging to ensure consistency of product.• Built and tracked printing forecasts to minimize excess inventory.• Created sales materials to aid sales force.• Managed the creation of fan magazine and in-book advertising as well as promotions to increase consumer awareness and trial.• Analyzed sales performance of all product lines to determine areas for improvement.• Monitored competitive product and general fiction trends to determine new business opportunities. Show less