Tina Sherrod Email & Phone Number

Richmond, Virginia, United States

Develop and lead comprehensive marketing strategies that align with the company’s business goals and target audience.Manage the brand identity for 7 different service lines (Property Management, Asset Management, Brokerage, Forestry, Land Sales, Construction, Hospitality) and deliver consistent messaging on all marketing campaigns across various channels.Track and analyze key performance metrics through website management, SEO/SEM, social media strategies and email marketing to determine the effectiveness of campaigns.Create and oversee the marketing budget, ensuring resources are being allocatedeffectively to optimize ROI and adjust as needed to deliver on marketing goals.Manage all public relations and sponsorship opportunities to maintain constant brand awareness in the community.

Richmond, Virginia Area

Develop and implement recruitment marketing and employer branding strategies to attract top talent Create new ideas for improving company website and job descriptions to increase applicantsPlan and execute all digital marketing campaigns, including social media and display advertisingMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Richmond, Virginia Area

Identified, developed and evaluated positioning and messaging strategies to elevate Capital One's external presence as a tech leader.Managed partnerships with Apple and Amazon through co-marketing opportunities that include case studies, content marketing, targeted media interviews and speaking opportunities.Oversaw video development including messaging for scripts, coordinating filming with media production team and conducting interviews with associates and external partners.Developed and implemented marketing strategies for national hiring campaigns which included partnering with over 30 internal clients from various lines of business and managing budget limitations which resulted in exceeding hiring goals by 15%. Primary point of contact with Corporate Communications to ensure all internal and external messaging is aligned. Managed the relationship with multiple external agencies for all media outlets with a focus on how best to combine both paid and unpaid marketing initiatives to help the client stay on budget.

Created and managed the editorial content for all marketing and public relations efforts during the name change launch in July 2005.Developed an annual marketing plan to promote classes, exhibitions, annual benefit auction, Craft & Design Show and all other programming for the Visual Arts Center that resulted in significant increase in revenue.Cultivated relationships with the community through public relations campaigns that generated an increase in awareness of the programming at the Visual Arts Center.

New York, New York

Developed promotional and sponsorship concepts for Colgate-Palmolive’s key brands which included national roll-out. Managed all promotional and PR efforts for launch of Kronenbourg 1664 in the U. S.