Tina Lee Email & Phone Number

Taipei City, Taiwan

• Supervise, manage, and optimize digital media campaigns for L’Oréal Consumer Products Division (CPD) and applied EC solutions to drive total sales by coordinating with media planners, clients, and e-retailors.
• Participated in 3 media pitches, developed, and present the performance media strategies by collaborating with data analysts, media planners, and content team for market-leading global brands.
• Attained top 3 finish in internal global showcase competition and participated in Google TTT (Train-The-Trainer) competition winning first place in both 2020 and 2021.

Taipei City, Taiwan

• Achieved 250% lift in EC site YoY sales contribution by creating the optimized system that helped to overcome the sales decline caused by COVID-19 and the lack of 1st-party data from e-retailors. Strengthened the trust.
• Led the client to try new digital solutions for the first time, including Facebook collaborative ads (CPAS), Google Real Shopper (GRS), Data-Driven Creatives (DDC) and Pmax to respond to e-commerce booming trend.
• Optimized working process and cut training timeline in half by creating 7 standard operation processes and guidebooks.
• Represented Mindshare TW to complete APAC E-commerce program and 2021 Shopee Agency Partner Certification.

Taiwan

• Developed and implemented a full-funnel search strategy for luxury beauty EC brands.
• Generated 180% annual growth in revenue from e-boutique by re-building the whole keyword structure, re-defining audience grouping, and revising all ad copies to focus on sales-driven content.
• Managed and optimized 10+ performance-driven, always-on search accounts on both Google and Bing simultaneously.
• Established 2 paid search launching plans for new e-boutique clients.

San Francisco Bay Area

• Communicated trends that help improve cross-functional products.
• Assisted in 2 content reviewing projects and met 90% quality accuracy goal
• Increased quality accuracy by 8% in the first two months

San Francisco Bay Area

- Design and implement data-driven digital marketing infrastructure- Initiate and monitor Google Analytics- Basic HTML editing (Shopify)- Initiate and design Customer Survey project to enhance and optimize user experience.- Marketing tools research (for SEO, Bid Management, and Social Media Management) - Maintain online marketing campaigns:・Email Marketing.

San Francisco Bay Area

- Organize the information from market research (Buzzsumo)- Help to create advertising campaigns and branding new products- Assist at photo shooting and marketing events

Taipei City, Taiwan

- Conducted marketing research- Liaised with local business to form partnerships- Organized product promotion campaigns and events- Designed the display of merchandise- Assisted in product procurementCompany's website: shop.tkturkey.com

Taipei City, Taiwan

- Analyzed statistics for national suicide cases and prevention classes- Designed questionnaires and marketing materials- Assisted in communications with international suicide prevention associations- Managed Facebook page of the center and sent emails out with the information of current events

Taipei City, Taiwan

Master’S Degree, International Marketing

Activities and Societies: Google Online Marketing Challenge 2016 | Action Project Winner | SQL workshop | Hult Running Crew - Leader of.

Bachelor’S Degree, Statistics And Information Science

Activities and Societies: Research Project | Female Volleyball Team | Student Association | Ballroom Dancing Club | Graduation Yearbook.