Tina Siefert, Mba Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

Fishers, Indiana

Provided pro bono marketing consulting to a family commercial and real estate photography business. Assisted with branding, logo design, website, and digital and social media.

Indianapolis, Indiana

Managed certificate of insurance tracking for a group of eight clients, helping to protect their companies against underinsured claims, costly litigation and failed audits. Received ratings of 10/10 from clients on satisfaction surveys. Maintained 48-hour turnaround on certificate reviews 75% of the time.

Westfield, Indiana

Edited website content and optimized for SEO. Wrote blog posts, and web content for products offered by the agency.

Worked with clients to assess their insurance needs, educated them on what coverage they currently had and what they needed to properly protect themselves, and presented them with options for excellent coverage at a competitive price. Assisted existing clients when they needed policy changes or other service requests. Provided top-notch service to all customers.

Brand management consulting project. Compile and manage document, website and URL inventory and manage cross-functional rebranding process, including internal communication plan and communication with brokers. Assist with initial work for brand management strategy and annual marketing plan. Write press releases and perform other duties as requested.

Content Development Manager, 2007 - 2010 Total responsibility for development of product content, as well as serving as Project Manager for multiple initiatives with cross-functional teams and clients. Developed content modules for a robust product (Life Skills) that provided education on financial literacy/responsibility and provided content tools to prevent loan default. Collaborated with a cross-functional team to successfully develop a documented process that maintained content long-term, met client requirements/acceptability and was easy to test/implement. Managed development and maintenance of content for multiple online products that met regulatory requirements while being easily understood by users. Successfully led large-scale project of cross-functional teams/clients to move product content into Microsoft SharePoint and set up file structures for agile indexing.

Responsible for directing daily workflow for team in the development and production of major marketing initiatives, including management of production and budgets for Life Skills financial literacy curriculum. Supervised photo and video shoots for marketing materials and major initiatives.Performed market research for a branding project, partnering with outside vendor, to translate critical feedback from customer focus groups into realistic, on-point, eye-catching, useful marketing pieces. Managed large project with outside vendor (Scholarship America) to define scholarship program promotions, marketing campaign rollout and key stakeholder participation requirements. Developed marketing collateral materials for the client, using results of market research by product usage/popularity, that continued to create loyalty from their customers as the family of pieces grew.Managed benchmarking studies using outside vendors to determine effectiveness of marketing materials. Created content for a new online product (Toolkit) that repurposed content from existing products and increased availability of financial literacy/loan information. Worked with team to develop procedure with a single point of contact for incoming new work, that streamlined processes, balanced team workload, eliminated duplication, & created greater consistency of marketing strategy. Conducted annual analysis of competitor marketing materials and major initiatives that provided key information to maintain/enhance competitive edge.

Responsible for developing annual marketing plan and budget to support corporate strategic initiatives. Also, managed projects with outside vendors and agencies and directed trade show plans, company seminars and events. Directed the work of marketing administrator. Researched, planned and managed trade show plans, company seminars and events.Researched, wrote and designed marketing materials that enhanced professional service offerings. Successfully managed online content and led Web site redesign project. Initiated new market research and design functions to position the company competitively.Created/produced custom training materials and programs that were interactive, engaging and enhanced corporate branding. Developed annual marketing plan and budget to support company strategic initiatives. Researched, wrote and designed marketing materials for professional service offerings.

Contract position managing employee communications during merger with SIGECO. Advised Human Resources staff about employee communication issues related to merger. Edited/produced employee materials/internal publications.Served on committee that created successful employee communication programs regarding the merger.

Responsible for managing collateral projects, working with advertising agency and print vendor, and planning special events/budget for annual user conference. Planned, organized and analyzed company's presence at industry trade shows. Partnered with a vendor to build a new trade show booth, a $70,000 project. Developed pro forma budget and assessed potential sites for future user conference.

Managed public and media relations for an international trade association of custom home theater designers and installers. Developed and presented proposals for potential new clients.

Indianapolis Office Constructed and managed $260,000 marketing budget for office. Developed and edited proposals and presentations to prospective clients. Also, directed daily work and responsibilities of marketing administrator. Also, pitched stories about firm to local publications and coordinated interviews.Researched, planned and managed trade show plans, company seminars and events. Planned and executed client and associate events, from conception to follow-up.

Supervised a staff of three specialists, including hiring and training new associates. Managed software documentation projects from initial design phase through production. Managed all facets of annual conference for customers, including budgets.Coordinated project plans and schedules to adhere to release deadlines.Designed/wrote/edited quality marketing materials and customer newsletters.

Mba, Business

LEAP Program, Indianapolis campus

Certificate, Digital Marketing Management

Online course through SC Johnson School of Business.

B.S., Public Relations, Marketing & Journalism

Activities and Societies: Junior Union Board, Sycamore Ambassadors Mills Hall. Recep in Rhoads/Mills. Maiden name: Gilbert.