ALTERNATIVE ATHENS is an experiential Travel Company that designs and operates high-quality proprietary tours & experiences in Athens and beyond. The company focuses on the non-touristic aspects of Greece, offering a genuine travel experience, connecting travelers with locals and helping them discover the secrets of this fascinating and diverse country. With its ground-breaking approach and pioneering vision, Alternative Athens has earned worldwide recognition, industry-leading awards and world-class media coverage.

Design & implementation of marketing strategy, corporate communication, brand image and the customer loyalty programme for the French retailer in Greece. Launch strategy and campaigns for the brand and the opening of 3 Fnac stores. Responsible for all activities in the fields of advertising, direct marketing, public relations, sponsoring & events, store visual identity, promotions.- Member of the Director’s Committee - International Communication Coordinator for all Fnac countries (2007)- Project manager for the organization of the 1st European Fnac Gaming Trophy among all European Fnac countries (France, Belgium, Switzerland, Italy, Spain, Portugal, Greece). - 8 “Ermis Awards” (National Advertising Awards) I 2006: 2 Bronze (print ads), 1 Silver (radio spot) I 2007: 1 Silver (print ad) I 2010: 1 Grand Ermis (radio spot), 1 Gold (radio spot), 1 Silver (radio spot), 1 Bronze (direct promotion)- Achieved one of the highest rates of members’ participation in total turnover in Greek loyalty programmes

Design & implementation of marketing activities for Citibank's exclusive Travel Club for Diners cardholders.- Press & Media relations- Above and below-the-line activities- Co-ordination and rollout of promotional & PR activities and events- Rewards & incentives programme- Editor in Chief of the Club's members monthly travel magazine

Consultant for projects in Greece, the US, France and the Netherlands. Specialisation in the travel & hospitality industry. - Marketing plans- Market research- Feasibility studies- Business plans & strategy- Evaluation of strategic & operational fit for mergers & acquisitions.