• Manage team of 25+ contributors, assigning, editing, formatting and scheduling blog posts for publication• Pitch and write blog posts targeting the Jacksonville Mom audience; schedule and post to social media

• Writer, HISTORY, A&E (2015 – 2016): Strategized and wrote entries for marketing industry awards• Writer, ’ZinePak (2013, 2015): Conducted interviews, strategized content and layout, researched and wrote mini-books for Mary J. Blige holiday album and R5 sophomore album• Social Media Manager, WE tv (2012 – 2014): Curated and executed social media strategy with a combined reach of 500K+, including orchestrating online giveaways and hashtag marketing campaigns; developed live show tweets and wrote episode recaps for hit WE tv shows including "Braxton Family Values"• Writer & Social Media Manager, Stark Collective (2013): Wrote marketing copy for remodeling company website and brochures; managed social media accounts and executed campaigns• Webmaster, Camplified.com (2010 – 2012): Oversaw digital content for Camplified organization; collaborated with road crew, sponsors and bands to secure content; compiled and edited digital content including photos and video coverage; executed weekly Twitter contests• Blogger, Lash Boutique (2010 – 2012): Ghostwrote for owner of eyelash-extension business; designed and deployed email blasts; maintained social media accounts• Webmaster, CodySimpson.com (2010 – 2011): Blogger and fan curator for Atlantic recording artist Cody Simpson; update Facebook and MySpace with a combined reach of over 1M fans• Editor, FashionEdits.com (2010 – 2011): Provided website consulting for launch of fashion networking site; launched social media accounts; edited outsourced blog posts• Digital Content Producer, CharlesNolan.com (2010 – 2011): Oversaw redesign of eCommerce website for couture fashion designer Charles Nolan; updated site with product copy and images; designed and deployed email blasts; launched and maintained social media accounts• Have also written and reported for Glamour, MTV News, ET Online, AOL’s Spinner, Idolator.com, Crushable.com, iHeartHeels.com, Generation Boom, Best Body Magazine and Kansas City’s Pitch Weekly

• Pitch, research and write television-based news stories, listicles, polls and conversation pieces• Cover live events for MTV.com including the MTV Video Music Awards and MTV Movie Awards • Top-edit articles and make revisions on an as-needed basis

• Research, write and report on breaking news stories relating to entertainment, fashion and beauty for Entertainment Tonight website; curate, research and write features, listicles and photo galleries• Cover eight-hour news shifts as-needed, writing and organizing content, photos and inline links for CMS

• Wrote and edited copy for interactive and print marketing materials including mailers, emails, social media and in-store signage• Attended monthly kick-off meetings to discuss project direction and strategize marketing initiatives• Worked closely with designers, merchants and marketing department on developing story packages• Brainstormed and executed the incorporation of product and expert testimonials into print materials to aid in increasing sales

• Developed online personality for official Britney Spears label site, Britney.com; managed and updated website with blog posts, photos and video content; launched and maintained social media accounts with combined reach of 1.4m; secured guest blogs; fostered community engagement; provided copy for email blasts and mobile text alerts• Assisted with rebrand and oversaw social media strategy for hip-hop artist Jordin Sparks• Managed digital presence for British pop artist Cher Lloyd; brainstormed and executed street team missions and fan meet-ups; worked with label to curate social media strategy• Assisted with social media and content strategy for emerging artists including FHB, Guy Sebastian and more• Executed viral grassroots marketing campaigns, managed social media strategies and launched official U.S. websites for a variety of international recording artists

• Strategized SEO campaigns for clients including traditional universities and career colleges• Managed and executed SEO projects including keyword research and integration, linkbuilding, content creation, A/B testing, social media consulting and overall website optimization• Worked with creative teams to improve user experience, site architecture and conversion elements• Provided monthly reports to internal teams and clients on website traffic and inquiry generation• Wrote posts about company culture and industry happenings for corporate Keypathedu.com blog• Received November 2014 Brand Champion Award for social media efforts in relation to Keypath

• Pitched and wrote blog posts, photo galleries and listicles for truTV’s Dumb As A Blog• Formatted photo galleries and worked with photo editor to select and resize gallery images • Provided marketing copy for email blasts, on-air website promotions and episode descriptions• Assisted with community engagement and management of DAAB social media accounts• Implemented a YouTube strategy that grew brand reach via increased subscribers and views, and leveraged the cross-promotional power of the platform in driving to other branded products• Launched organic traffic acquisition efforts including truTV.com’s partner traffic exchange program by fostering relationships and managing traffic goals with our partner sites; tracked in/out traffic using Omniture SiteCatalyst; provided monthly reports on partnership traffic exchange

• Sole copywriter for the Alloy brand; collaborated with fashion director, art director and web editor on print and digital marketing campaigns for the popular junior clothing retailer• Wrote and edited product copy for catalog and web, as well as creative heds, deks and TOC blurbs• Provided promotional text for weekly emails and banner advertisements• Monitored retail competitors from a digital standpoint and provided weekly reports on findings• Contributed and executed test ideas for quarterly web and email creative strategies

• Pitched, researched and wrote entertainment, fashion and beauty stories of interest to teen girls• Cultivated a variety of industry PR contacts and represented magazine at market events• Conducted exclusive interviews and coordinated photo shoots with talent• Regularly attended movie premieres, album release parties and fashion market events • Called in fashion and beauty products; scheduled, directed and styled photo shoots • Worked closely with photo and art departments on developing story packages• Wrote news updates for website and monthly email blast; launched and updated MySpace page• Managed editorial internship program through recruiting and hiring seasonal interns• Helped develop two special issues, QuizFest and ASTROgirl, which became bimonthly publications

• Attended press conferences• Researched and reported on major features• Compiled daily “Celebrity Bulletin” packets for editors and updated celebrity files

• Proofread features and cover stories• Wrote FOB pieces, captions and TOC copy• Pitched, researched and wrote a cover story on KC’s stand-up comedy scene

• Fact checked features and department pieces• Selected reader submissions for various sections in the magazine• Presented ideas and wrote pieces for lifestyle section of Seventeen.com