Tina Smithers Peckham Email & Phone Number

Jacksonville, Florida Area

• Manage team of 25+ contributors, assigning, editing, formatting and scheduling blog posts for publication
• Pitch and write blog posts targeting the Jacksonville Mom audience; schedule and post to social media

• Writer, HISTORY, A&E (2015 – 2016): Strategized and wrote entries for marketing industry awards
• Writer, ’ZinePak (2013, 2015): Conducted interviews, strategized content and layout, researched and wrote mini-books for Mary J. Blige holiday album and R5 sophomore album
• Social Media Manager, WE tv (2012 – 2014): Curated and executed social media strategy with a combined reach of 500K+, including orchestrating online giveaways and hashtag marketing campaigns; developed live show tweets.
• Writer & Social Media Manager, Stark Collective (2013): Wrote marketing copy for remodeling company website and brochures; managed social media accounts and executed campaigns
• Webmaster, Camplified.com (2010 – 2012): Oversaw digital content for Camplified organization; collaborated with road crew, sponsors and bands to secure content; compiled and edited digital content including photos and.
• Blogger, Lash Boutique (2010 – 2012): Ghostwrote for owner of eyelash-extension business; designed and deployed email blasts; maintained social media accounts

Greater New York City Area

• Pitch, research and write television-based news stories, listicles, polls and conversation pieces
• Cover live events for MTV.com including the MTV Video Music Awards and MTV Movie Awards
• Top-edit articles and make revisions on an as-needed basis

Greater Los Angeles Area

• Research, write and report on breaking news stories relating to entertainment, fashion and beauty for Entertainment Tonight website; curate, research and write features, listicles and photo galleries
• Cover eight-hour news shifts as-needed, writing and organizing content, photos and inline links for CMS

Kansas City, Missouri Area

• Wrote and edited copy for interactive and print marketing materials including mailers, emails, social media and in-store signage
• Attended monthly kick-off meetings to discuss project direction and strategize marketing initiatives
• Worked closely with designers, merchants and marketing department on developing story packages
• Brainstormed and executed the incorporation of product and expert testimonials into print materials to aid in increasing sales

Greater New York City Area

• Developed online personality for official Britney Spears label site, Britney.com; managed and updated website with blog posts, photos and video content; launched and maintained social media accounts with combined reach.
• Assisted with rebrand and oversaw social media strategy for hip-hop artist Jordin Sparks
• Managed digital presence for British pop artist Cher Lloyd; brainstormed and executed street team missions and fan meet-ups; worked with label to curate social media strategy
• Assisted with social media and content strategy for emerging artists including FHB, Guy Sebastian and more
• Executed viral grassroots marketing campaigns, managed social media strategies and launched official U.S. websites for a variety of international recording artists

Lenexa, KS

• Strategized SEO campaigns for clients including traditional universities and career colleges
• Managed and executed SEO projects including keyword research and integration, linkbuilding, content creation, A/B testing, social media consulting and overall website optimization
• Worked with creative teams to improve user experience, site architecture and conversion elements
• Provided monthly reports to internal teams and clients on website traffic and inquiry generation
• Wrote posts about company culture and industry happenings for corporate Keypathedu.com blog
• Received November 2014 Brand Champion Award for social media efforts in relation to Keypath

Greater New York City Area

• Pitched and wrote blog posts, photo galleries and listicles for truTV’s Dumb As A Blog
• Formatted photo galleries and worked with photo editor to select and resize gallery images
• Provided marketing copy for email blasts, on-air website promotions and episode descriptions
• Assisted with community engagement and management of DAAB social media accounts
• Implemented a YouTube strategy that grew brand reach via increased subscribers and views, and leveraged the cross-promotional power of the platform in driving to other branded products
• Launched organic traffic acquisition efforts including truTV.com’s partner traffic exchange program by fostering relationships and managing traffic goals with our partner sites; tracked in/out traffic using Omniture.

Greater New York City Area

• Sole copywriter for the Alloy brand; collaborated with fashion director, art director and web editor on print and digital marketing campaigns for the popular junior clothing retailer
• Wrote and edited product copy for catalog and web, as well as creative heds, deks and TOC blurbs
• Provided promotional text for weekly emails and banner advertisements
• Monitored retail competitors from a digital standpoint and provided weekly reports on findings
• Contributed and executed test ideas for quarterly web and email creative strategies

Englewood Cliffs, NJ

• Pitched, researched and wrote entertainment, fashion and beauty stories of interest to teen girls
• Cultivated a variety of industry PR contacts and represented magazine at market events
• Conducted exclusive interviews and coordinated photo shoots with talent
• Regularly attended movie premieres, album release parties and fashion market events
• Called in fashion and beauty products; scheduled, directed and styled photo shoots
• Worked closely with photo and art departments on developing story packages

Greater New York City Area

• Attended press conferences
• Researched and reported on major features
• Compiled daily “Celebrity Bulletin” packets for editors and updated celebrity files

Kansas City, Missouri Area

• Proofread features and cover stories
• Wrote FOB pieces, captions and TOC copy
• Pitched, researched and wrote a cover story on KC’s stand-up comedy scene

Greater New York City Area

• Fact checked features and department pieces
• Selected reader submissions for various sections in the magazine
• Presented ideas and wrote pieces for lifestyle section of Seventeen.com