Tina Souza, Cmp Email & Phone Number

Fairfield, California, United States

Grow start up company from ground up.- Devise strategies to improve website and drive online traffic for residential and commercial markets.- Develop and manage social media presence.- Raise brand awareness through management of online brand and product campaigns.- Prepare marketing budget.- Drive marketing strategies to meet and exceed sales leads goal.- Prepare metrics reporting to show return on marketing investments.

Livermore, Ca

- Devise strategies to improve website and drive online traffic for residential market.- Develop and manage digital and social media marketing campaigns.- Raise brand awareness through management of online brand and product campaigns.- Prepare marketing budget.- Drive marketing strategies to meet and exceed sales leads goal.- Prepare metrics reporting to show return on marketing investments.- Manages company's home/trade show program. Recruit, train, and manage show promoters and maintain or develop booth materials.

Livermore, Ca

- Devise strategies to improve website and drive online traffic.- Assist in development and management of digital and social media marketing campaigns.- Raise brand awareness through management of online brand and product campaigns.- Assist with the planning and budgetary control of all marketing.- Drive marketing strategies to meet and exceed sales leads goal.- Prepare metrics reporting to show return on marketing investments.- Manages company's home/trade show program. Recruit, train, and manage show promoters and maintain or develop booth materials.

Mountain View, Ca

Provide logistical support for recruitment events held under Google People Operations - Coordinate Google-hosted and 3rd–party event logistics including venue & catering contracts, speaker confirmations, creation and ordering of marketing messages and materials, and payment processes- Research relevant new conference opportunities and manage conference evaluation queue. - Manage and coordinate general team support including swag ordering, shipments, purchase order creation and payments- Build and maintain strong relationships w/ key stakeholders internally and externally- Design and maintain internal team website- Prepare product metrics and reporting to track success and progress of different programs

Mountain View, Ca

Provide logistical support for recruitment events held under Google People Operations - Coordinate Google-hosted and 3rd–party event logistics including venue & catering contracts, speaker confirmations, creation and ordering of marketing messages and materials, and payment processes- Research relevant new conference opportunities and manage conference evaluation queue. - Manage and coordinate general team support including swag ordering, shipments, purchase order creation and payments- Build and maintain strong relationships w/ key stakeholders internally and externally- Design and maintain internal team website- Prepare product metrics and reporting to track success and progress of different programs

Provide temporary assistance with projects surrounding book launch.- Maintain accurate order tracking records, statistical reference data and status of marketing opportunities- Work with vendors to process book orders- Coordinate and prepare shipments using UPS system- Assist with preparation of PowerPoint presentations- Use Dreamweaver to assist with updating web pages

Provide temporary onsite support for locally held client dinners on an as needed basis.- Review BEO and work with restaurant to confirm room is properly set and meals are served per client instructions- Work with onsite AV technician to ensure satellite equipment is set and functioning for evening’s presentation- Manage onsite check in and registration process- Distribute materials and collect evaluations at end of evening’s activities- Package and return unused materials per client instructions

Responsible for marketing and logistical planning involved with coordinating up to 6 conferences annually, attended by 150-2200 C-Level executives from the high-tech industry and members of the financial community. Supervised conference administrator, seasonal interns and temporary on-site help.- Administered $3M annual event budget, consistently coming in an average of 14% under budgeted expenses resulting in an average ROI of 275%- Secured $350K in annual event sponsorships and maintained relationships with sponsors- Researched hotels for site selections and conducted contract negotiations- Acted as key contact for hotels, vendors and audio visual personnel to coordinate all logistics involved in executing a flawless event- Organized speakers, including keynote contacts and up to 150 executives presenting simultaneously in multiple rooms - Drove annual event marketing strategies through coordination and execution of print and online advertisements, creation of collateral, website content, email and direct marketing campaigns- Identified new marketing avenues and advertising opportunities, including print and online publications and direct marketing mailing lists- Conducted internal and external training webinars for sales staff and association members, educating them on key features and benefits of product - Revised association’s flagship Salary Survey Report product and drove marketing plan and communications to increase participation by 33%

Assisted marketing managers drive growth strategy by overseeing the day-to-day needs of marketing and sales teams.- Coordinated all trade show exhibit logistics and housing arrangements- Oversaw all on-site exhibit set-up and tear-down- Maintained collateral and promotional item supply and distributed as needed- Wrote and collected monthly articles and photos for internal company magazine- Designed and published quarterly hard-copy customer newsletter - Assisted with development and editing of various marketing pieces- Maintained lead and customer database- Coordinated monthly mailings and maintained promotional materials

Coordinated trade show and housing arrangementsMaintained lead databaseMaintained collateral and promotional items on supplyCoordinated mailings

Ba, Communications And Psychology

Certificate, Meeting Planning