• Led marketing team responsible for digital campaigns, SEO, on-page conversion, customer lifecycle communications, print campaigns, and point-of-purchase signage.• Established marketing analytics, developed scalable process improvements.• Key accomplishments: 40% increase in annual campaign performance, 25% decrease in CPL, 30% increase in website traffic.

• Responsible for lead acquisition and customer engagement via SEO, content syndication, social media marketing, webinars, newsletters, blog/articles, and web content on B2B web and Listing Management tool.• Key accomplishments: over $18M in sales leads generated from non-paid media channels, 150% increase of organic traffic, grew audience from 100k to nearly 280k subscribers.

• Established marketing strategy, including small biz personas, lifecycle, and key messages. • Part of a cross-functional team that created and marketed the Corporate, B2B web, and Listing Management tool, contributing $26.5M in sales leads.

• Managed a team of Product Marketers responsible for the $160M website, video, and display product lines. • Directed the formulation of market analysis, pricing strategy, positioning, and business requirements, sales training, sales collateral, and tools. • Analyzed performance and optimized products and processes as needed to meet revenue objectives.

• Conducted market research, business case development, product positioning, messaging, and sales enablement for the $300M Local Search product line.• Provided business strategy for the development of an ad network including deals with Yahoo!, AOL & MSN. • Partnered with over 3,000 sales reps in national, local, and reseller sales channels to drive revenue and customer acquisition.

Responsible for strategy formulation, pricing, product & process configuration, competitive analysis, and market planning. Led positioning, messaging, win-loss analysis, and sales enablement. Managed go-to-market plans during M&A that resulted in the formation of YELLOWPAGES.COM LLC.

Managed product training, sales coaching, branch performance reports and analysis, process improvements, and escalation resolution. Achieved 102% of objective in 2002.

Managed team and training systems for 25+ sales professionals. Project Manager for student installations at UCSD and UCI. President's Club Winner (Top Achievement) - 2001.

Managed inside and outside sales. Created local marketing plans, pricing strategies, sales training and sales reports. Achieved 101% of revenue objective.