Lead the marketing strategic vision, capacity building, data-driven planning and execution of communication deliverables for Giving Gap

Lead a cross-functional team in the collaborative development and stewardship of program initiatives for a pre and post-purchase software CRM program for US and Canada.• Identify and steward growth opportunities through strategic program proposals, POVs and proactive recommendations to client stakeholders.• Develop insightful creative briefs to provide focus and direction to developing creative program assets.• Collaborate with analytics to develop a deep understanding of consumer behavior from both first-party data sources and third-party research.• Build engaging onboard & trial, subscription, renewal and winback multichannel communications including email, app, pushnote, SMS and in-vehicle delivery.• Research and develop competitive offer, reward and loyalty programming for segmented audiences.

Collaborate with executive level stakeholders and external partners to increase agency marketing visibility. Build and scale brand awareness for behavioral health programs at the federal, state, and local level. Develop culturally competent campaigns, strategic marketing proposals, and digital media campaigns to reach targeted communities.• Manage workflow and demands of multiple cross-functional teams and deliverables. Project management of diverse $2MM portfolio. Delivering from concept and creative direction, to execution and success measuring.• Analyze and interpret a mix of qualitative and quantitative data across multiple communication channels. Provide measurable recommendations.• Support client engagements for customer facing products and services; serve as a resource to facilitate and train partners on various topics; sensory marketing, strategic communication, human-centered design, user experience, data visualization, and digital services.

Largest global exporter of fragrance and flavors in the southeast Product category management for personal care, hair care, beauty, hand hygiene, and home care categories; $10MM sales portfolio. Analyze quantitative and qualitative consumer data and product sales intel to build strategic and compelling proposals for C-suite stakeholders. Research specialty markets and develop marketing strategies increasing new customer sales by 20%.• Deliver executive level presentations and proposals for national customer base, senior leadership, and internal departments.• Consumer trend tracking across global markets to complement creative developments within the R&D and innovation departments.• Assess market drivers and white space to assist with forecasting and new business development. Budget and resource allocation.

• Creative direction for digital and print assets for Hope for Haiti restoration project and national maternal child health campaign.• Strategic messaging, brand identity, and channel content development.

Home decor and accessory market research, data analysis, packaging development, and material sourcing. Cross-functional leadership across sales, marketing, creative, and product development teams.• Lead designer and brand manager for Target and Home Depot North America accounts; $20MM product portfolio.• Liaison for global manufacturers in Asia and Middle East; oversee first samples, color correction, and product prototypes.• Design and delivery for a variety of private-label and licensed brands; Lowe’s - Allen + Roth; Bed, Bath & Beyond - Kathy Ireland