Tina Tengra Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Training a team of 6 to strategize & execute award winning campaigns for Bacardi brands in India including Grey Goose, Bombay Sapphire, Patron, Dewar's, Breezer and Single Malts with a goal to move beyond digital offerings to TTL marketing to grow revenue.

- Delve into the intricacies of our brand identity and audience preferences and align them with each platform's unique strengths and audience behavior to craft a concrete content strategy & brand voice across 5+ platforms.- Grow sales & volume on marketplaces like Nykaa, 1MG, Amazon, Hyugalife and other marketplaces through business planning and content marketing.​- Instrumental in developing captivating landing page content for the website that propelled completion and conversion rates and optimizing user experience to guide the audience towards desired actions, resulting in significant business growth.

- Team lead for Web Content and Strategy for Nykaa.com.- Guided Selling & Sales : Buying Guides & Stores, Focuses, Special Curations Seasonal & Topical- Campaigns, Editor's Choice and other content properties.Strategy and creation of new Content IPs.- Content for Nykaa Retail Stores and Nykaa Global Store.- Content for App Navigation and new product/tech releases.

Mumbai, Maharashtra, India

Digital Marketing for YouTube India, YouTube Creators India, YouTube Fan Fest India, YouTube Originals and YouTube Music

Mumbai, Maharashtra, India

- Create effective digital strategies and work collaboratively with satellite teamsto develop and execute plans- Build and manage agency-client relationship by providing digital solutions forbusiness problems- Specialising in optimizing multiple social media platforms for effective useacross brands to achieve digital objectives- Upselling services across the agency like media, video production, dataanalysis, web development and ORM- Native platform associations for marquee brand events

Mumbai Area, India

- Executing social media strategies for digital launches and sustenance- Daily social media management- Content calendar creation and effective contribution in brainstorms- Analyze competition in the existing Indian gaming market to create effectivebrand solutions & marketing strategies

Mumbai Area, India

As a digital trainee in the Content team at Foxymoron I worked on Rising Pune Supergiant, an IPL team.My key job responsibilities were: - Planning digital content and activities for the team's Facebook, Twitter & Instagram pages.- Live updates during all IPL games for the team as well as the competitors.- Campaign Management for Supergiants For Soldiers, an initiative by RPS + Ketto to raise funds for the differently abled soldiers of the Paraplegic Rehabilitation Centre in Pune- Managing content + competitions for CSR activities & fundraisers conducted by the team & Ketto to support Supergiants For Soldiers- Encouraging and conducting community conversations.- Planning content calendars during the duration of the IPL tournament- Planning and executing Player Strength's series on Social Media to showcase the individual strengths of the players in the team.- Following and analyzing competitor pages to indulge in healthy sports banter

Mumbai Area, India

- Handled content on Facebook and Twitter for brand pages. - Analyzing the competition in the existing Indian gaming market & coming up with effective brand solutions & marketing strategies. - Created digital plans and content pegs for Indiagames' Playstore + Appstore games. - Managed descriptions for the games in the online stores.- Building digital strategies with the brand & external agency teams.

Mumbai Area, India

Social Media Intern handling Facebook and Twitter for Braject, a project for encouraging meaningful and constructive conversation among the Indian youth about bras.

Mumbai Area, India

Wrote articles, stories & poetry every week on several innovative topics and varied genres based on personal experiences, topical themes and fiction. Directing similar content to the website from freelancers.

Bachelor'S Degree, Mass Communication/Media Studies, College Topper, A+

Master Of Arts - Ma, Entertainment, Media & Advertising - Specialisation In Advertising, University Of Mumbai Topper. 9.45 Gpa

Summer School Diploma, Marketing Management With International Marketing

Senior Secondary School, Specialisation In Commerce, 86%

Secondary School, 88%