Planned and executed store communication to convey IKEA consumer benefits, range presentation, and brand guidelines. Developed strategies supporting a convenient shopping experience and contributed to action plans focused on business growth and profitability. Maintained high standards for visual balance, quality, cost-efficiency, and sustainability.•Managed new hires fostering growth through onboarding, development, and succession planning. •Strengthened the local non-profit community outreach by collaborating and redesigning communal spaces, establishing the brand as unique and meaningful. •Developed and implemented compelling promotional materials monthly, seasonally and annually, contributing to increased brand visibility.

Maintained design standards across various media including print collateral, ads, vinyl decals, banner ads and wayfinding. •Expanded the company brand and concept into 8 new markets spanning from the East coast, Midwest, and West Coast regions. •Internationally traveled to Scandinavia and Europe to expand the brand into 4 new markets.

Utilized AutoCAD and SketchUp to redesign dozens of department shopping areas optimizing margins, volume, and brand campaigns. •Customized sales spaces to align with market demands, seasonal requirements, and customer traffic.•Demonstrated adaptability in quickly and strategically remodeling spaces to accommodate changes in the supply chain.

Strategized and implemented store communication initiatives aimed at effectively conveying IKEA's consumer benefits, product range, and brand identity. Crafted strategies to enhance the shopping experience, aligning with business growth objectives and profitability goals.•Communicated coaching skills, mentoring concepts verbally and through visual interpretation.•Collaborated with approved external vendors to enhance cost efficiencies while upholding design quality and commercial appeal. •Provided solutions and graphic guidelines to the Canadian corporate office, supporting business objectives and long-term profitability.

Produced custom wedding invitations, postcards, and event styling with a focus on creativity and attention to detail. Conceptualized party invitations, banners, and favors, transforming ideas into captivating designs. •Created custom illustrations for fundraising event.•Developed brand identities, logos, and website landing page for a travel and lifestyle blog.•Designed t-shirts for corporate events annually, aligning with clients' branding and messaging.