Kristina Reyes Email & Phone Number

Bangkok, Th

Bangkok Metropolitan Area, Thailand

1. Formed the organizational basis for the regional communication role for Bosch's mobility solutions sector, including global collaboration, communication strategy, and institutionalizing processes with local stakeholders;2. Develop and execute a region-specific communication strategy, with focus on cross-divisional topics for press/media communication, online communication, and live communication

Course covered: Integrated marketing communications at the Miriam College graduate school

Courses covered: 1. Integrated marketing communications 2. Entrepreneurial marketing 3. Digital marketing

Philippines

Responsible for the communication and positioning of the Bosch brand in the Philippines, across the mobility, consumer goods, industrial technology, and building technology sectors. 1. Brand management and sustainability2. Internal and external communications 3. Digital communications 4. Live communication (event management) 5. Corporate social responsibility and government affairs

Makati, Philippines

Frontline executive responsible for growing both client & agency portfolio. 1. Hewlett-Packard Philippines’ Business Imaging & Printing group for consumer promotions, BTL activities & BU events, program & personnel management for local & nationwide BU & retail initiatives2. Hewlett-Packard Philippines’ Personal Systems Group for BTL activities and trade-related activations3. L’Oreal Paris for Customer Relationship Management through the L’Oreal Paris Exclusif loyalty program, involving BTL initiatives and overall brand-building and recruitment4. Globe Telecoms for trade initiatives5. Microsoft Philippines for program management for various BUs

Agency lead responsible for providing innovative and results-oriented campaigns, field marketing, and brand experience activities for various clients across a wide spectrum of disciplines.1. Hewlett-Packard Philippines’ Business Imaging & Printing group for consumer promotions, product training for HP’s local LaserJet business (module development included), BTL activities & BU events, program & personnel management for local & nationwide retail initiatives2. Intel for channel programs, events, and in-store branding initiatives 3. Kodak Philippines, Ltd. for consumer promotions, BTL activities & events for business partners and dealers4. Microwarehouse Philippines for in-store blitzes 5. Yahoo! Philippines for field marketing & acquisition initiatives 6. Sony Philippines for press and dealer events for Bravia TVs 7. Universal Robina Corporation for consumer and trade promotions8. Pilipinas Shell Corporation for partner events 9. Citibank North America for personnel management for Citibank Online credit card applications10. Kimberly-Clark Philippines for Kotex for in-school brand activiation & educational campaign across 150 schools in the Philippines, in cooperation with the Department of Education11. Sen. Mar Roxas for “Aangat ang MARunong”, a summer-long job-seekers’ training/job preparedness program across 30 cities in the Philippines, in cooperation with local government units12. Premier Wines & Spirits’ Jagermeister for consumer promotions & on-premise advertising 13. Brown-Forman Spirits, Inc.’s Jack Daniel’s for local consumer promotions & regional event roll outs celebrating 100 years of the brand

My first post-university employment was under the Action Marketing division of Y&R Philippines and my stint, however brief, has allowed me to discover my strengths in Account Management through the following projects:1. Pepsi-Cola Products Philippines, Inc. for Gatorade’s Get into the NBA consumer promotion, mandating a weekly monitoring of promotional success through hits & entries, as well as field marketing initiatives 2. Pepsi-Cola Products Philippines, Inc. for Pepsi Fire & Ice Choose Your Own Adventure consumer promotion, requiring logistic support & direct interface with participants

WordComm International is local PR agency that pools together over 20 years of experience in public relations for high-profile clients.While there receiving my internship, I was fortunate to have worked with Transco, the Department of Energy, Pres. Gloria Macapagal-Arroyo, and other notable individuals, particularly during the Presidential campaign season of 2004. My "entry" into the field of Public Relations has proved to be valuable, as this was where I learned the value of delivering results beyond expectations, and performing to the best of your abilities.

Bachelor'S Degree, Communication Arts & Advertising

Activities and Societies: • AY 2003-2005 Communication Arts & Advertising Society (CAASOC) • AY 2003-2005 Generation Math in cooperation.

High School Diploma

• Class Valedictorian • President Gloria Macapagal-Arroyo Leadership Awardee • Student Council President

Education record

Activities and Societies: Variety Show Committee (logistics head) • Grade School Diploma • High School Undergraduate